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PODCAST

The Podcast Accelerator: How to Grow Your Podcast

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level. Drawing on "That British Podcast Guy"s" extensive experience in podcasting, The Podcast Accelerator

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All Episodes

03:36

Hiatus - 2022

The Podcast Accelerator: How to Grow Your Podcast ·

2022/03/30

I'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of excellent content to help you to grow your podcast while I'm away! Useful links from the episodeHow to Get More Listener Engagement - We all want more “engagement” on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But

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29:22

3 Actionable Dynamic Content Insertion Ideas

The Podcast Accelerator: How to Grow Your Podcast ·

2022/03/14

Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you

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24:13

Are YOU the Thing Stopping Your Podcast Growing?

The Podcast Accelerator: How to Grow Your Podcast ·

2022/02/14

The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd

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32:18

How to Get Guests to Share Your Podcast

The Podcast Accelerator: How to Grow Your Podcast ·

2022/02/07

An interview show is touted as the way to "explode" your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why?Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI

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21:59

Are Your Podcasting Processes Killing Your Show?

The Podcast Accelerator: How to Grow Your Podcast ·

2022/02/01

The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and MD and co-founder ofCaptivate.fm,

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28:28

A Simple Twitter Strategy for Podcast Growth

The Podcast Accelerator: How to Grow Your Podcast ·

2022/01/24

Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that

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32:57

How to Get More Listener Engagement

The Podcast Accelerator: How to Grow Your Podcast ·

2022/01/17

We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.About The Podcast AcceleratorWelcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that

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18:22

Beware the Podcast Sales!

The Podcast Accelerator: How to Grow Your Podcast ·

2021/11/29

Black Friday just rolled around once more and, as ever, my inbox was flooded with sales from all sorts of people including podcast "gurus".I'm sure that you had the same emails.With January about to roll around again, the emails will just keep on coming with offers that are too good to be true, time-bound ("Act now!") and at a huge discount ("Down from $997 to $297, today only!").It means you can save a bit of money, so what's the problem?The problem is: to succeed at anything, you have to

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26:37

Dynamic Ad Insertion Explained Simply

The Podcast Accelerator: How to Grow Your Podcast ·

2021/11/22

As a serious independent podcast creator, it’s important that you have afull toolkit available to youto help you to grow your podcast’s audience and to monetize your show(s) in diverse ways.There are so many options available to audio influencers and podcast creators that it can be hard to figure out which range of options to incorporate into your monetization strategy but, inevitably, the subject of sponsors, ads and ad partners will present itself, often sooner rather than later.In short: dynamic

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11:05

Scared to Experiment with Your Podcast?

The Podcast Accelerator: How to Grow Your Podcast ·

2021/11/01

You'd be forgiven for thinking I've been lazy over the last month.My podcast publishing has been slower than usual - dropping from once per week to once every two weeks - but, it hasn't been due to laziness. It's been due to experimentation. Honestly. Promise.But why?A few weeks ago I had a planned week off from publishing. I had a family holiday booked and, as usual, I let my audience know not to expect an episode of The Podcast Accelerator that week.Logging back into my Captivate account on my

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19:12

2 Actionable Podcast Brand Experience Tips

The Podcast Accelerator: How to Grow Your Podcast ·

2021/10/18

There's an old adage that every entrepreneur claims that they coined but that Jeff Bezos, he of space, is widely credited as saying first:"Your brand is what people say about you when you're not in the room."What do people say about your podcast when you're not in the room? What do they tell friends about your podcast and how, if you aren't in that proverbial room, canyou have any influence over what they say?By creating an experience.Brand, at its core, is just that: the promise of an experience

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20:49

Effective vs Efficient Podcasting

The Podcast Accelerator: How to Grow Your Podcast ·

2021/10/04

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases. My bad, I thought I had time to get it done but Monday got away from me and it's my fault - I'm sorry.But, here I am this week!Last time,I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most 'work' things).Today, I'm going to

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27:28

Podcast Overwhelm Coping Tactics

The Podcast Accelerator: How to Grow Your Podcast ·

2021/09/20

The more you strive to grow your podcast, the more your plate fills up with things you need to do and eventually, you end up with more and more plates to the point that you could enter the world plate spinning championships.The point is: there are a lot of people giving you advice on how to grow your podcast and most of it is decent advice (except those dodgy LinkedIn "podcast promoters") and so when you begin to think about actuallywhatto do about your audience growth, you can feel so overwhelmed

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19:34

Test Your Podcasting Tolerances

The Podcast Accelerator: How to Grow Your Podcast ·

2021/09/06

Podcasting isn't easy.There's so much that goes into a quality podcast episode and that's before we even talk about the launch process, the marketing requirements and all of the pesky business "stuff" that goes into finding and managing sponsors, listener support and any other legal obligations you may have as you start to generate revenue.It's why Captivate createsso much free educational content - anything that will help you to navigate the challenges of being a day-to-day podcaster is worth

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21:12

A Podcast Network Business Plan to Copy

The Podcast Accelerator: How to Grow Your Podcast ·

2021/08/23

You don't need big numbers to monetise your audio influence. You just need a plan. Try this one.Last weekCaptivate launched professional podcast network features and cross-promotional feed drops to all podcasters using the platform.It's a world-first innovation in podcasting but it's more than just a feature-set, it'spart of a methodology for creating your own podcast ecosystem that can be scaled and monetised.Podcast listeners don't do what you think.In my mind, someone who listens to my show

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14:26

Introducing Cross-Promotional Feed Drops & Network...

The Podcast Accelerator: How to Grow Your Podcast ·

2021/08/19

For the full Captivate cross-promotional feed drops and network product release notes, check out the blog post here: https://www.captivate.fm/product-releases/network-features/Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet):

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05:42

New Captivate Feature Announcement Coming Up

The Podcast Accelerator: How to Grow Your Podcast ·

2021/08/16

This week is Captivate's second birthday and to celebrate we're running our annual three-hour growth summit over on our YouTube channel. Entitled Ready, Set, Grow!, the event will feature three amazing speakers and during the summit, I'll be announcing and demo-ing a huge new range of Captivate features to help you, the indie podcast creator and audio influencer, to grow and monetize your audience.There'll be a full, deep-dive education episode of The Podcast Accelerator landing on Thursday to

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16:22

3 Signs of a Great Podcast Coach

The Podcast Accelerator: How to Grow Your Podcast ·

2021/08/09

Last week I spoke to you about the three big "sins" of podcast coaching; the three red flags that you should look out for when hiring or working with a podcast coach. When it comes to coaching, there are inevitably the very bad ones, but there are also the very good ones, too. After I'd told you my views on how to spot the bad ones last week, Steph Fuccio asked me to do a "good list"- so here it is... my 3 signs of agreatpodcast coach. Plus a little bonus tip at the end, because "3" sounds better

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17:15

Fire Your Podcast Coach (The 3 Podcast Coach Sins)

The Podcast Accelerator: How to Grow Your Podcast ·

2021/08/02

At least four times per week someone emails me asking why their podcast audience isn't growing. I always reply and ask for a little more info and usually refer them to the free Captivate Podcast Growth Labsbecause their reply typically frustrates me.They're usually paying a "podcast coach" to help with their growth.And that makes me think: if they're paying someone to help, why are they emailing me asking for my help, too?I'm not a podcast coach. I used to coach people on the business of podcasting

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14:37

Is Your Ego Ruining Your Podcast's Growth?

The Podcast Accelerator: How to Grow Your Podcast ·

2021/07/19

When I was younger I could work for a lot longer without breaks. Now I get tired. It's not so much a physical thing as it is a mental thing - my ideas get a little slower to form and my ability to focus on learning and developing is hindered.That's hardly surprising - rest is vital to a successful and happy lifestyle - but the challenge that I often find personally is knowing what to do in order to develop myselfafterI've rested.There's so much that commands your attention and often, as podcasters,

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