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PODCAST

Make Your Mark Online: Website Tips for Personal Brands

Martin Huntbach & Lyndsay Cambridge

Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh

business management & marketing

All Episodes

26:14

EP 025: Part 4/4 in Planning your new website -...

Make Your Mark Online: Website Tips for Personal Brands ·

2019/01/04

A lack of effective content is one of the most common mistakes we see on websites. In this episode we'll be completing this 4-part mini series on how to plan your new website. We'll be covering - How to plan your website content - What to consider for your homepage content - What you should include in your content - How many words you should include - What to include on your about page - What to include on your services pages - Mistakes you want to avoid

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29:46

EP 024: Part 3/4 in Planning your new website -...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/12/24

In this four-part series, we'll be outlining the four key pillars to website success so you can get your website live ASAP in 2019. In this third episode, we're talking about 3 key design elements that will dramatically improve your website. In this episode we'll cover... Website Photographs/ Imagery Your Colour theme Website Themes - Should you use photographs or stock images? - Where to find ideas for your colour theme - How to find great themes and what to avoid

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21:43

EP 023: Part 2/4 in Planning your new website -...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/12/18

In this four-part series, we'll be outlining the four key pillars to website success so you can get your website live ASAP in 2019. In this second episode, we're talking about the structure for your website. This structure is based on the goals you have for your website, which we talked about in the previous episode. We're going to go into detail about how to structure your homepage to get people to the right pages on your website. We'll also be looking at how to present your services. This is

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17:07

EP 022: Part 1/4 in Planning your new website -...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/12/10

In the next four episodes of our podcast, we'll be outlining the four key pillars to website success so you can get your website live ASAP in 2019. In this first episode, we're talking GOALS for your website. Yep, before doing anything else, you need to understand your website goals first. In this episode, we’ll cover... Understanding your website goals Why understanding your website goals is important What can distract you from your website goals The questions you need to ask yourself for website

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26:36

EP 021: Tools to improve your website

Make Your Mark Online: Website Tips for Personal Brands ·

2018/12/04

Over the past 10 years, we've tried hundreds (probably thousands) of tools that have helped us and our clients improve their websites and businesses. Some tools were fantastic, helping us save time and money. Others, were terrible, taking us ages to wrap our heads around or costing too much. So in this podcast episode, we'll be running through our favourite tools that we use all the time to improve your website and business. The best tools to create images and graphics for your website The best

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25:07

EP 020: How your ego can damage your website

Make Your Mark Online: Website Tips for Personal Brands ·

2018/11/27

We're all human. And sometimes being human means our egos can get the better of us. Generally, it's okay when this happens. We can keep ourselves in check and try to be better people. BUT, what happens when our egos creep into our business and, more specifically, our websites? In this podcast episode, we'll be going through our top ego-driven, website faux-pas that will drive your end-user insane! In this episode, we’ll cover… - Why your about page is not about you! - Why you should steer clear of

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23:11

EP 019: How to avoid overwhelm when building your...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/11/20

Designing a website yourself can be a lonely and overwhelming process. You've got to figure out hosting, domain names, themes, plugins, content management systems as well as write new copy, figure out the design and get new images. It's no wonder business owners tell us they've been working on their websites for months or even years. We get it. In this episode, we're going to tell you how to best avoid website overwhelm and make sure you get a good website up and working as quickly as possible. In

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16:34

EP 018: How to prepare for a photo shoot for your...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/11/13

Good photography can make or break a website. If you have bad photos or you rely heavily on crappy stock images, it can really turn off your end-users. We're pretty terrible at the art photography, but, we've learnt a lot about how to get the right photographs for your website. In this episode, we'll tell you how to prepare for your website photoshoot. It doesn't matter if you're paying for a professional or getting a friend to help, by following these tips you'll get the most out of your

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20:50

EP 017: How to get great testimonials for your website

Make Your Mark Online: Website Tips for Personal Brands ·

2018/10/30

Testimonials help build trust, authority and make it clear what kind of clients/customers you want to work with. Anyone can get a testimonial and add it to their website but getting an effective testimonial can be difficult. In this episode, we discuss - What makes a 'bad' testimonial - What makes a great testimonial - How to get the kind of testimonial that connects to your target market - What questions you should be asking your clients to get the perfect testimonial

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28:31

EP 016: Warning signs of a bad web designer

Make Your Mark Online: Website Tips for Personal Brands ·

2018/10/23

The web design industry has a bad reputation. It seems like every business owner you speak to, from large, corporate companies to freelancers, have had a crappy experience with a web design agency. Why is this happening? Personally, we know many fantastic web design agencies and freelancers. Are people just not finding them? Or is there something else going on? In this episode, we unpack how to find the right agency for YOU, and how not every agency will work for your business. We also give you our

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22:56

EP 015: How much does it cost to build your own...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/10/18

Building your own website is much cheaper than hiring a web designer. However, sometimes there are hidden or unexpected costs to building your own site. In this episode, we walk you through how much you're likely to spend if you DIY your own website and where the best places are to invest your money. We’ll cover… When you should build your site yourself rather than hire an agency The danger of 'free' domains The difference between expensive and cheap hosting Should you get a free WordPress theme

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17:53

EP 014: How to appeal to more than one audience on...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/10/09

Trying to appeal to more than one target audience on your website is tricky. It's difficult to make sure our message connects with each audience we're targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both audiences on the one website? There are methods of achieving this and it's something we carefully consider when we build websites. In this episode, we walk-through the ways you

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25:01

EP 013: Why we launched a membership and what's inside?

Make Your Mark Online: Website Tips for Personal Brands ·

2018/10/02

This week we launched a membership community to help personal brands build and grow a successful website. We've had so many questions about the membership, and it made sense to answer these in our latest episode. In this episode, we cover… Why we decided to launch the membership What courses are included inside the membership? Who is the membership for? Who is the membership not for? How much does it cost? Do we have original content? Check out the membership - https://makeyourmarkonline.net/

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21:16

EP 012: How to Create an Effective About Page

Make Your Mark Online: Website Tips for Personal Brands ·

2018/09/25

Writing your about page is usually treated as an after-thought. A place to stick your education history, that award you won in 2004 and talk about your favourite pizza toppings. If this sounds like you, then you seriously need to look at your about page again. In this episode we cover: - What is the most common mistake people make on their homepage?- What you should do before you put pen to paper - How to create a great opening sentence to your about page that gets people hooked - How to connect

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22:55

EP 011: How to choose a domain name for your website

Make Your Mark Online: Website Tips for Personal Brands ·

2018/09/18

Choosing your domain name can take forever! Should you have your name as your domain name? Should you use your business name as your domain name? Or even, should you include a keyword within your domain name? It can be tricky. In this podcast episode, we go through the pros and cons of different domain names and which ones are right for you and your business.

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30:33

EP 010: How to attract your ideal clients using your...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/09/10

Working with your ideal client is the dream, but sometimes it's difficult to say who you want to work with and who you don't. In this episode, we discuss the many ways you can attract your ideal clients and put off those you don't want to work with. In this episode, we'll cover... How to work with people who will respect you, your knowledge and your time Subtle ways you can say who you don't want to work with through your website How you can tweak your website to attract your ideal clients Why

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27:12

EP 009: Why our first website failed miserably

Make Your Mark Online: Website Tips for Personal Brands ·

2018/09/04

We were bright-eyed twenty-one-year-olds when we invested every penny we had (and hadn't, to be honest) into a brand new website. It failed miserably. In this episode, we uncover what went so wrong in our first ever business, so you don't make the same mistakes as us.

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23:33

EP 008: 8 Tips to Increase Website Conversions

Make Your Mark Online: Website Tips for Personal Brands ·

2018/08/28

Converting your website visitors into paying customers doesn’t just happen by accident. There are so many things you can do to increase conversions on your website. In this episode, we’re going to be going through eight very simple tweaks you can make on your website that will transform your readers into leads.

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26:30

EP 007: How to Transition into a Personal Brand the...

Make Your Mark Online: Website Tips for Personal Brands ·

2018/08/21

In this episode, we go through how to transition from a traditional, service-based business into a personal brand.

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28:55

EP 006: Should you Redesign or Tweak your Website?

Make Your Mark Online: Website Tips for Personal Brands ·

2018/08/14

In this episode, we'll be discussing whether or not you need to redesign your website or simply tweak it.

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46 results

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