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PODCAST

the Joshua Schall Audio Experience

Welcome to the Joshua Schall Audio Experience On my podcast, you’ll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!

business

All Episodes

00:00:59

[MONDAY MINUTE] Sports Nutrition Co-Marketing Gone...

the Joshua Schall Audio Experience ·

2024/07/15

Have you ever noticed how many different shades of grey there are? While collaboration has become extremely popular within today’s global sports nutrition market, most efforts go totally unnoticed because they…well lack color! When conceptualized and deployed correctly, the strategic marketing move can help brands expand their customer base, increase sales, and even penetrate new markets. Alternatively, sometimes these “co-marketing” or “co-branding” ideas could get overly vibrant color-wise, like a

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00:51:34

Rising Popularity of High Protein Everything | SPINS...

the Joshua Schall Audio Experience ·

2024/07/12

Consumers can’t seem to get enough protein. The focus on high protein diets started in those shadowy niches of sports nutrition and weight management, but now there’s increasingly diverse consumer cohorts that possess a heightened awareness around the value of this essential nutrient. And it’s that demographic diversity, being interested for different reasons, making protein a battleground category as it proliferates across the entire grocery store. So, it’s difficult not being fascinated by the

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00:13:18

Being Different is Not Enough...Brands Need to Be...

the Joshua Schall Audio Experience ·

2024/07/10

Be yourself…because everybody else is taken. In low barriers-to-entry CPG categories like sports nutrition, following that advice too often gets overlooked but is paramount to reaching any level of meaningful success! In this content, I’m going to examine the importance of distinctiveness through a variety of popular marketing and branding strategic decisions. While I’ll be using sports nutrition as the categorical lens (mostly because that focus will keep the content concise), these insights are

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00:54:06

Many Authentic Layers of Doug Miller | Supplement...

the Joshua Schall Audio Experience ·

2024/07/08

One of the joys of the modern era is that, thanks to the internet, people we admire from afar are tantalizingly within reach. I’ve been on both sides of the equation. My community often reaches out about wanting to connect, and I’ve done my share of approaching people I admire. In my case of meeting Doug Miller, who is the founder (or co-owner) of supplement brands (e.g. Core Nutritionals, 'Merica Labz, Arms Race Nutrition, Unmatched, and Myoblox) and the specialty supplement retail chain The

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00:00:50

[MONDAY MINUTE] The Ryl Morgan Wallen Nashville Bar...

the Joshua Schall Audio Experience ·

2024/07/08

Morgan Wallen obviously had one too many drinks before he tossed that chair from the Nashville rooftop bar…but my inside sources are telling me those cups were filled Ryl Tea. It’s unlikely the upstart “tea plus” brand will use that fake information for its next advertising campaign, but it does seem the country singer turned functional beverage investor is all-in from being involved in buyer meetings to creating behind-the-scenes business content. And that high level of involvement is essential to

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00:14:36

Amazon is "King of the Supplement Industry" |...

the Joshua Schall Audio Experience ·

2024/07/01

With great power comes great responsibility, right? But does the “Peter Parker principle” still apply when you are the undisputed king of the entire vitamins, minerals, and supplements (VMS) market? Even before the “Great Shutdown” period, “household, health, and baby care” was the largest consumable category on the Amazon marketplace…of which “vitamins, supplements, and sports nutrition” was the biggest subcategory. But the 2020s has seen Amazon’s power within the supplement industry become even

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00:00:53

[MONDAY MINUTE] McDonalds Invented Broccoli That...

the Joshua Schall Audio Experience ·

2024/07/01

Have you heard something from a trusted source that was so wild it still required additional research before you’d believe it? Well…have you heard the story of how McDonald’s did an “extreme makeover” on a vegetable that would make not only Ty Pennington jealous, but also Willy Wonka. During a private event in November 2014, the CEO was asked a question regarding what the company was doing to get kids to eat healthier. He stated that McDonald’s had successfully developed broccoli that tasted like

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00:12:04

QUEST Nutrition is More Than a Protein Bar Brand |...

the Joshua Schall Audio Experience ·

2024/06/30

With OWYN in the mix, will Simply Good Foods need to make some tough decisions soon, as it now needs to spread resources and budget dollars across three portfolio brands? In this latest episode, I'll utilize the Q3 2024 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 6/27/2024 as the backdrop to provide broad nutritional snacking market insights. In fiscal Q3 2024, Atkins Nutritionals brand dragged down portfolio

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00:15:13

Caffeine Reduction Trend | Will Consumers Reconsider...

the Joshua Schall Audio Experience ·

2024/06/25

Consumers have already begun re-evaluating their relationship with alcohol, which has me contemplating if another mainstream euphoric is next. Caffeine consumption has deeply integrated into our daily lives. Caffeine is cited as the most widely used psychoactive drug in the world…becoming such a socially accepted ingrained practice that we seldom question its long-term effects on our health. I don’t believe caffeine itself is inherently good or bad…rather a person’s relationship with it determines

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00:00:59

[MONDAY MINUTE] CPG Industry Can Thank Ohio For This...

the Joshua Schall Audio Experience ·

2024/06/24

What historical significance does Ohio’s 55th-largest city hold within the CPG industry? The small town of Troy was the location where the first UPC was scanned at checkout. But the Final Jeopardy level question surrounds which product was the first to be scanned 50 years ago? Legend has it that Wrigley’s Juicy Fruit chewing gum was selected because nobody had been sure that a bar code could be printed on something that small. But the theorical conceptualization of this grocery technology might be

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00:11:15

Can Marc Lore Unlock Personalized Nutrition Future at...

the Joshua Schall Audio Experience ·

2024/06/19

Sometimes if your patient enough, the world’s largest (and most diversified) food, beverage, and nutritional supplements company, will eventually “remix” one of your worst predictions into a real possibility again! If you’ve followed my content for long enough, you’ve seen me publicly take countless “victory laps” that essentially patted myself proudly on the back for making correct marketplace predictions. At this point, the strategy and M&A leadership at many mega CPG companies are just

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00:00:54

[MONDAY MINUTE] Did 7-Eleven Steal "Big Bite Hot Dog...

the Joshua Schall Audio Experience ·

2024/06/17

Nookie-flavored cookies that you stuck up your YEAH…to my knowledge never became a thing, but that doesn’t mean the late-90s/early-00s alternative metal band Limp Bizkit wasn’t still destined to be a CPG product inventor. Fred Durst and the guys were visionaries, but they needed a big-time partner to make it a reality…and those types of sales cycles take a long time. What am I talking about? 7-Eleven recently unveiled Big Bite Hot Dog Sparkling Water…about 24 years after Limp Bizkit launched its

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00:11:53

Why Are Sales of Energy Shots Struggling As Energy...

the Joshua Schall Audio Experience ·

2024/06/12

If you needed to grab something fast at the convenience store, to help energize you through a busy day, what is your energy beverage selection? Since we live in the “Age of the Endless Aisle,” there are more options in every CPG category than during any other point in our history. Even within the smallest retail channel (in terms of average square footage), convenience stores will undoubtedly have coolers filled with RTD coffee beverages and energy drinks, hot or frozen foodservice varieties of the

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00:00:58

[MINUTE MONDAY] Explosive Demand For GLP-1 Weight...

the Joshua Schall Audio Experience ·

2024/06/10

What’s the biggest risk to the insane growth trajectory of GLP-1 pharmaceutical weight loss solutions? Explosive demand in the U.S. market has outstripped supply…causing prolonged shortages of these medications. GLP-1 market leaders, Novo Nordisk and Eli Lilly, have warned supply constraints would likely extend into late-2024. That has unfortunately increased the circulation of counterfeit versions through unregulated outlets that can carry serious health risks. But good news could be on the

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00:13:05

Applied Nutrition Targets $1.25B IPO | All Black...

the Joshua Schall Audio Experience ·

2024/06/05

Is the “often imitated, never duplicated” influential epicenter of all ingestible CPG categories ready to disrupt its next market? And while the “best and brightest sports nutrition brands are now (or will soon start) competing against large CPG incumbents in every functional food and beverage subcategory over time…this isn’t another content piece about the competitive landscape “changing of the guard” happening within mega functional CPG markets like energy, hydration, or protein. Instead, I want

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00:00:59

[MONDAY MINUTE] Are Sugar Sweetened Beverages Sinful?...

the Joshua Schall Audio Experience ·

2024/06/03

Can you influence behavior through taxation? In fact, legislators generally have three goals in mind as they prepare tax laws: raise revenue, create fairness, and ability to influence behavior. Sin taxes, which are used to discourage the purchase and use of products that pose a risk to health, are as old as the original New England colonies. Today, we typically see these sin taxes placed on tobacco products and alcoholic beverages. But the World Health Organization, armed with new data…is calling on

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00:12:31

Building Emotional Connections With Beverage |...

the Joshua Schall Audio Experience ·

2024/05/29

Sometimes a relative stranger, during a small collection of conversations, can make an outsized impact by suddenly awakening a light within you. If you think that sounds like hyperbole…how about I share my recent experience with this phenomenon. In the last several years, I’ve had a handful of beverage industry friends tell me to check out this tea-plus brand named Equitea. Admittedly, in a rushed state…I would glance at the product pages and say something relatively positive about the emerging

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00:16:11

Passionate About Supporting Emerging CPG Brands |...

the Joshua Schall Audio Experience ·

2024/05/28

There’s something extremely admirable about those that “fight for the little guy.” Having worked in large CPG conglomerates like Mars, Daniel Scharff knew the advantages these mega companies have over small brands scratching and crawling for any opportunity. So, in late-2019…he began hosting Bay Area events that gave founders of the smallest emerging CPG brands a chance to demo products and network. But we all know what happened next, though being forced to pivot towards building virtual community

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00:00:52

[MONDAY MINUTE] Pizza and Beer | Perfect Gastronomic...

the Joshua Schall Audio Experience ·

2024/05/27

Pizza and Beer. We take the pairing for granted…despite it being a must-have at any party and a marriage ingrained in our gastronomic culture. The simple and humble combination of pizza and beer represents more than the sum of its parts…which is especially true when we look at it through a recently announced bold co-branding lens. Nestlé-owned pizza brand Tombstone is teaming up with New Belgium to create pizza-flavored Voodoo Ranger IPA. Without a doubt this product collab is awesome…but how do we

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00:14:40

Grocery Merchandising Strategy Evolution | Buster...

the Joshua Schall Audio Experience ·

2024/05/24

As the largest proposed supermarket merger in U.S. history remains expectedly tied up because of an ongoing FTC antitrust lawsuit, it’s totally understandable that speculation continues to build around if a combined Kroger-Albertsons will have a significant effect on how CPG brands do business with the new retailer. And while I have a multitude of my own theories of how this mega-merger plays out, worrying about my version of the future isn’t as actionable as hearing today’s reality directly from

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