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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

47:00

Client Onboarding Part 5 - The Design Contract - RD164

Resourceful Designer: Strategies for running a... ·

2019/05/13

The Design Contract The Design Contract is the final part of the Client Onboarding Process. This vital part confirms that a potential client is now a paying client. In this series, I talked about the Client Onboarding Process as a whole before breaking it down into the individual components, the Intro Packet, the Client Meeting and the Design Proposal. Each of these different elements helps win over potential clients encouraging them to hire you, which brings you to this next step, the Design

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31:32

Client Onboarding: Part 4 – The Design Proposal – RD163

Resourceful Designer: Strategies for running a... ·

2019/05/06

Continuing the client onboarding process with the design proposal. Part 4 of the Client Onboarding Process is the Design Proposal. A tool you use to convince clients that you are the designer for their project. Last week I told you all about the Client Meeting. The part in the process where you learn about the client and about the project they are presenting to you. After a successful client meeting, you should know whether or not you want to take them on as a client and tackle their design project

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42:54

Client Onboarding: Part 3 – The Client Meeting – RD162

Resourceful Designer: Strategies for running a... ·

2019/04/29

Are you ready for your next client meeting? In part 2 of the Client Onboarding process, I told you all about the intro packet and how it’s the foundation for setting expectations going forward with your client relationship. If the intro packet is the foundation, then the client meeting is the framing, or structure if you will. Think of the client meeting like a job interview, which in a way it is. You are interviewing the client, and the client is interviewing you. This meeting is less about the

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28:10

Client Onboarding: Part 2 - The Intro Packet - RD161

Resourceful Designer: Strategies for running a... ·

2019/04/22

Do you have an intro packet for your design business? An intro packet is a tool you use to land new clients and facilitate the client onboarding process. It can either be a dedicated page on your website, a detailed PDF or better yet, a well designed and nicely printed piece to hand out to potential clients. An intro packet is a great way to create a good first impression of who you are and what you do. It answers basic questions, sets expectations and gives clients a first look at what it will be

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30:35

Client Onboarding: Part 1 - The Process - RD160

Resourceful Designer: Strategies for running a... ·

2019/04/15

What is Client Onboarding? Client onboarding is the process of turning potential clients into paying clients. It’s the process of introducing them to your business, addressing their questions and concerns, and ensuring they understand the services you offer and your processes while providing those services. Onboarding is all the steps from the initial contact with the client until you start working on their design project. It’s your chance to explain to a client; What they should expect from you

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34:18

Understanding Priorities - RD159

Resourceful Designer: Strategies for running a... ·

2019/04/08

Understanding Priorities will help grow your design business. Whether your design business is still new or you’ve been doing this for many years, I'm betting you started it feeling greedy. Meaning you took on any design work that came your way. That's OK. Not many designers just starting their freelance career are picky about the type of work they take on. I’m not talking pricing. Just because you have a new business isn’t a reason to accept $25 logo jobs. You still have to have your principals

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27:38

Time For Tomfoolery - RD158

Resourceful Designer: Strategies for running a... ·

2019/04/01

What does a designer do on April Fools Day? This week's release happens to fall on April Fools Day. The one day of the year where tomfoolery, shenanigans and levity abound. A day when you put all seriousness aside and let out your inner practical joker. I thought of trying to pull one over you by starting off saying something like “I’ve decided to end the podcast, and this will be my last episode” But then I thought, what if someone is reading this or listening to the podcast for the very first

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23:54

Protecting Your WordPress Website - RD157

Resourceful Designer: Strategies for running a... ·

2019/03/25

How much thought do you devote to protecting your WordPress website? [sc name="pod_ad"]I want to share something that happened to me this week. I came home from a nice lunch with friends to both an email and urgent voicemail message from a client saying someone had hacked their website and their URL redirected to a porn site. This is a relatively large client of mine that gets a decent number of visitors to their website each day, so there was a good reason for the panic. When I heard the message

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39:22

Building Client Loyalty For Your Design Business - RD156

Resourceful Designer: Strategies for running a... ·

2019/03/18

Building Client Loyalty = Repeat Business I have to preface today’s topic of building client loyalty by saying everything I’m going to talk about here won’t help you if you are not a good designer. You don’t have to be an amazing designer, simply being a good one will do. As long as you know what you are doing, then you will benefit from today’s topic. Face it; if you are not a good designer, there’s not much you can do to get repeat business from clients. Other than practice and get better that is

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48:15

Selling Digital Products To Supplement Your Design...

Resourceful Designer: Strategies for running a... ·

2019/03/11

Have you ever considered selling digital products? Selling digital products is a great way to put your design skills to the test. Not only will you challenge yourself to come up with great ideas, but if you're successful, you can make excellent money doing it. I've never tried selling digital products myself so on this episode of Resourceful Designer; I'm happy to be joined by Tom Ross, the founder of Design Cuts, one of if not the best place for acquiring and selling digital products online. Listen

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25:52

4 Organization Strategies To Help You As A Designer -...

Resourceful Designer: Strategies for running a... ·

2019/03/04

Do you have an organization strategy? I was recently leafing through an old business magazine from the early 2000s, and I came across an article on organization skills. Specifically, organization skills to help you regain control over your schedule, your environment and your life. Although this article wasn’t about design, I found a lot of what it said still applies to today’s businesses and us as designers. Here's my spin on the article with some of my knowledge to bring you four basic organization

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33:03

7 Business Plan Mistakes Designers Make – RD153

Resourceful Designer: Strategies for running a... ·

2019/02/18

Do you have a business plan for your design business? Did you make a business plan when you started your design business? If you did, then you are in the minority. Most designers who freelance or run their own design business don’t bother creating a business plan unless they are required to do so by a bank or such. I’m lucky; my bank asked for one when I first approached them for a business account. At the time I thought it was a nuisance, but in hindsight, I’m glad they made me do it. It gave me

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38:49

Designing For Family And Friends - RD152

Resourceful Designer: Strategies for running a... ·

2019/02/11

Designing for family and friends is the bane of many designers. Opinions vary amongst designers regarding designing for family and friends. Some are firmly against it and for others, it's no problem. I fall into this latter group. A couple of weeks ago I released an episode on starting a design business from scratch. My second step in the process involved reaching out to family and friends to help spread the word about your new design business. After all, who better to spread the word then the

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44:59

12 Effective Ways To Ruin Your Design Business - RD151

Resourceful Designer: Strategies for running a... ·

2019/02/04

Don't ruin your design business, avoid the following. [sc name="pod_ad"]Think of your design business like climbing a mountain. To climb a mountain, you require willpower, perseverance, skill, knowledge, stamina, patience and concentration. All these traits come together to allow a mountain climber to make their way up a mountain. You need these same traits to run a design business. Sure, you use them differently, but they’re the same traits nonetheless. And similar to maintain climbing, one slip

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23:40

Setting Micro Goals For Your Design Business - RD150

Resourceful Designer: Strategies for running a... ·

2019/01/28

Micro Goals are the key to achieving your goals. [sc name="pod_ad"]For your design business to succeed, you must set goals for yourself, and for those goals to be reached you need to break them down into micro goals. I've talked on a previous podcast episode about setting S.M.A.R.T. goals for your design business, goals that are Specific, Measurable, Achievable, Relevant and Time-Related. But even S.M.A.R.T. goals fail sometimes. That's where micro goals come in. You need goals to measure your

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41:21

Starting A Design Business From Scratch - RD149

Resourceful Designer: Strategies for running a... ·

2019/01/21

Here are nine steps I would follow if I were starting a design business from scratch today. Since launching Resourceful Designer in 2015, one of the biggest struggles I’ve seen from my audience is starting a design business and finding clients. I realise that I've never actually said what I would do if I had to start a design business from scratch. Until now. Over the past 148 podcast episodes and via countless conversations on Facebook, I've shared plenty of advice on growing and starting a design

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23:08

Progress Over Perfection - RD148

Resourceful Designer: Strategies for running a... ·

2019/01/14

You can't get worse by practising [sc name="pod_ad"]Every skill you try to learn has a learning curve to it. Sometimes that curve is small, and sometimes it’s very long. And in some cases, that learning curve is never-ending. Such as with design skills. The title of this episode is Progress Over Perfection. That’s because perfection is an unattainable goal, which is a good thing. Think about it. What if you designed the most fantastic logo or website, one that every single designer in the world

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22:42

Taking Measure Of Your Design Business - RD147

Resourceful Designer: Strategies for running a... ·

2019/01/07

Are you taking measure of your design business? Whether you are running your design business full-time or part-time, you probably started it with a vision of how your ideal business should look. How does it measure up? Are you exceeding your expectations or are you falling short? If you are exceeding your expectations, do you know how you're doing it? What is contributing to your success and can you sustain it and continue to grow your design business? If you’re falling short of your vision of an

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21:47

A Look Back - A Look Ahead - RD146

Resourceful Designer: Strategies for running a... ·

2018/12/24

A look back at 2018 and a look ahead to 2019. I want you to take a look back at what you accomplished and at what you failed to achieve in 2018. With that in mind, what are you going to do to make 2019 even better? I don’t know your situation. I don’t know your family dynamics. I don’t know your level of education. I don’t know your current work situation. Maybe you’re a student still learning design. Perhaps you’re a new designer still getting your feet wet. Perhaps you’re a veteran designer like I

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44:36

Three-Tier Pricing Strategy - RD145

Resourceful Designer: Strategies for running a... ·

2018/12/17

Try this pricing strategy for your design business. I learned of the three-tier pricing strategy many years ago, but I never gave it much thought in regards to the design industry. Until recently that is. A few months ago I came across it again while reading a business book. A day or two later I was watching a YouTube video, and a designer mentioned using a three-tier pricing strategy in his design proposals. Maybe there's something to this I thought and I decided to give it a try. And you know

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