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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

37:04

Substrates with Pablo Segovia and Jordan Pratt

The Business of Blueberries ·

2020/12/10

Using substrates to grow blueberries can be a time-intensive process for growers. However, if done right, substrates can create higher yields and a higher return on investment, while using less water. Substrates are a possible solution to grow more blueberries with fewer inputs.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Rod Cook, industry veteran and the chair of the Blueberry Technology and Innovation

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35:41

Frozen Blueberry Markets with John Shelford and...

The Business of Blueberries ·

2020/12/03

There’s no question that when consumers wanted to fill their freezers during the pandemic, many of them bought frozen blueberries. While this was great to see, we had to wonder: What does it mean for frozen blueberry markets and supply chains going forward?In today’s episode, host Kasey Cronquist, USHBC/NABC president, sits down with John Shelford, a consultant to the industry and strategic adviser to Naturipe Value Added Foods, and Kimberlee Chambers, director of business development and

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22:04

Blueberry Assessments with Adam Winland

The Business of Blueberries ·

2020/11/24

In October, Adam Winland was hired as the financial controller for NABC and USHBC, a newly created position that oversees the councils’ day-to-day accounting and provides strategic financial direction. One of Winland’s first key tasks is to conduct the annual assessment for blueberry growers.In today’s episode, host Kasey Cronquist, USHBC/NABC president, sits down with Winland for a chat about his new role, what to expect out of the upcoming assessment and how the assessment showcases the return on

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33:25

Counter-Seasonal Collaboration with Andres Armstrong

The Business of Blueberries ·

2020/11/19

Chile has become one of the most important countries in the world when it comes to research and development into blueberry growing, harvesting and technology. With over 38,500 acres planted with highbush blueberries, Chile is one of the largest global exporters of the fruit.At the forefront of the Chilean blueberry industry is Andres Armstrong, executive director of the Chilean Blueberry Committee. In today’s episode, host Kasey Cronquist, USHBC/NABC president, sits down with Armstrong for a chat

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31:51

Promoting Blueberries with Jeff Malensky

The Business of Blueberries ·

2020/11/12

There’s been a lot in the news lately, and the biggest news for the blueberry industry came last week when blueberries made the leap from the kitchen to the keyboard. This is one more example of how our promotions program is elevating blueberries into the mainstream consciousness of the consumer.Find out what else is happening in blueberry promotions in today’s episode. Host Kasey Cronquist, USHBC/NABC president, chats with Oregon Berry Packing President and USHBC Promotions Committee Chair Jeff

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31:48

Top 10 Moments from the Virtual Conference and Expo

The Business of Blueberries ·

2020/11/06

While 2020 has been volatile, an industry highlight was coming together for the NABC/USHBC Virtual Conference & Expo. Attendees from across the industry and around the globe watched keynotes and presentations from every segment of the blueberry world, including health experts, genetic scientists, retail gurus and lifelong industry members.In this week’s episode, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), walks

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41:05

Optical Sorting Technology

The Business of Blueberries ·

2020/10/29

In recent years, advancements in optical sorting technology have been rapid. This is a result of companies like MAF-Roda Optical Sorting taking feedback from their customers and implementing changes to their optical sorters quickly. In the latest episode of “The Business of Blueberries,” we have a conversation with a manufacturer and a customer of optical sorters and discuss the benefits they bring to blueberry harvesting operations.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry

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31:49

Blueberry Health Research with Dr. Eric Rimm

The Business of Blueberries ·

2020/10/22

As the blueberry industry can attest, health research has been vital to the growth of the global blueberry market. While we’ve touched on blueberry health research in past episodes, it’s time to do a deep dive to better understand the current and potential health research that has been so critical to increased demand for blueberries..Host Kasey Cronquist, USHBC and NABC president, is joined by Eric Rimm, Sc.D., professor of epidemiology and nutrition, director of the program in cardiovascular

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26:24

Inspiring Possibilities: Virtual Conference...

The Business of Blueberries ·

2020/10/15

Newly installed as the U.S. Highbush Blueberry Council (USHBC) Vice President of Marketing & Communications, Jenni Sparks had an ideal introduction to the wide ranging world of the blueberry industry: attending last week’s Virtual Conference & Expo. In this episode, we get her initial impressions of the blueberry industry and reflect on the many presentations and keynotes given at last week’s conference.Host Kasey Cronquist, president of USHBC and NABC, is joined by Jenni Sparks, VP of

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27:32

A Vision for Blueberries with Denny Doyle

The Business of Blueberries ·

2020/10/02

Since the inception of the U.S. Highbush Blueberry Council (USHBC), Denny Doyle has been a leader in the organization and the voice of New Jersey blueberry growers. Continuing our conversation from last week, Doyle guides us through more blueberry history, the future of blueberry promotion and opportunities on the frozen side of blueberry production.Host Kasey Cronquist, president of USHBC and NABC, is joined by Denny Doyle, blueberry grower from New Jersey and the president of the New Jersey

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24:03

The Birthplace of Blueberries with Denny Doyle

The Business of Blueberries ·

2020/09/24

Since the inception of U.S. Highbush Blueberry Council (USHBC), Denny Doyle has been a leader in the organization and the voice of New Jersey blueberry growers. Having been involved with the industry for decades, he’s seen it all. In this episode, Doyle helps us explore the history of blueberries in New Jersey and North America, from the renowned Elizabeth White to the formation of the North American Blueberry Council (NABC).Host Kasey Cronquist, president of USHBC and NABC, is joined by Denny

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24:27

The Evolution of the Blueberry Industry with Mark Hurst

The Business of Blueberries ·

2020/09/18

In 1980, Mark Hurst purchased a modest farm with 3.5 acres of raspberries, loganberries and boysenberries in Sheridan, Oregon. Since planting his first blueberries in 1982, Hurst’s company has grown exponentially, becoming a leading fresh berry shipper worldwide from farms in Oregon, California, Chile, Canada, Washington and Mexico. In this episode, we have a conversation with Hurst about where the blueberry industry has been and where it’s going.Host Kasey Cronquist, president of the U.S. Highbush

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36:13

The Robots Have Arrived

The Business of Blueberries ·

2020/09/10

Employing robots on a blueberry farm may sound too futuristic to take seriously, but listening to this episode might change your mind. Advancements in robotic-harvesting technology are opening up a world of possibilities for blueberry growers. In today’s podcast, we discuss how one robot is helping hand harvesters, and how it might help blueberry growers in a multitude of other ways in the future.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council and the North American Blueberry

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32:42

Health Research with Dave Brazelton

The Business of Blueberries ·

2020/09/03

Research that documents the healthy properties of blueberries has been instrumental in the growth of the blueberry industry. Ever since the “Blue Wave” that created increased demand for blueberries, the blueberry industry has been at the forefront of health communications and has become a staple in health-centric diets of people across the globe. In this podcast, we talk about where blueberry health research has been and where it’s going.Host Kasey Cronquist, president of the U.S. Highbush Blueberry

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36:25

Driving Global Demand with Alicia Adler

The Business of Blueberries ·

2020/08/28

Expanding blueberry demand globally is top priority for USHBC. This isn’t limited to countries where blueberries are already popular, but also searching for expanding markets like Vietnam. In this episode, we have a discussion about the global demand outlook for blueberries.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Alicia Adler, vice president of USHBC and NABC, are joined by Stacy Spivey, director of business

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10:42

[Bonus Episode] 20th Anniversary Reflections

The Business of Blueberries ·

2020/08/26

We brought together some longtime industry leaders and asked them each to share what stands out to them as they reflect on the past 20 years. Comments from Denny Doyle, Tom Bodtke, Art Galletta, Rod Cook, Bill Steed, Pat Goin, Jeff Melensky, and Shelly Hartmann.

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36:27

Drones: Helpful or Hype?

The Business of Blueberries ·

2020/08/20

For the last few years, a big talking point among farmers across all industries has been the validity of drones in farming. Today, we talk with two precision farming experts and get to the bottom of the technical and practical use of drones on blueberry farms. “When I first started [flying drones], it became pretty apparent to me that the value of the perspective you get from seeing the fields from the air.” - T.J. HafnerHosts Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the

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36:36

Building a Blueberry Culture that Delights Customers...

The Business of Blueberries ·

2020/08/13

With nearly forty years of experience in agriculture, Tom Avinelis is one of the foremost experts on sustainable and organic agriculture at scale in the United States. Today, we sit down with Tom and pick his brain on growing two successful companies and leading the blueberry industry in sustainable innovation.“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus. ” - Tom AvinelisHost Kasey Cronquist (president of USHBC and NABC) is joined by

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40:52

USHBC and NABC: What’s the Difference?

The Business of Blueberries ·

2020/08/06

With decades of experience in the blueberry industry, Chris Barnhill and Ken Patterson are the chairs of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), respectively. These two longtime industry leaders discuss the unique roles of the USHBC and NABC, and what the future looks like for both organizations.“I recommend to everyone out there who is listening to this today to really think about joining this organization. We need more participation and other

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36:59

Mechanical Harvesting Technology

The Business of Blueberries ·

2020/07/29

Purchasing a mechanical harvesting machine in a big decision for any blueberry farm. In this episode, we have a discussion with two harvesting experts about the latest trends in mechanical harvesting technology.“The goal is to match hand-quality fruit.” - Brian FooteHosts Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) and Rod Cook (industry veteran and the Chair of the Blueberry Technology and Innovation Committee) are joined by Brian

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227 results

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