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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

08:04

The Emotional Power of Keywords | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring technical stuff, but they’re actually like little windows into what people are feeling. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:12

The Dreaded Staring Contest | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Let’s talk about the absolute disaster that is bad eCommerce design. We both know you’ve seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that’s what I call the dreaded staring contest, and it’ll wreck your sales. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:56

Storytelling In Copywriting | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Here’s something most businesses screw up; storytelling in copywriting. I know what you’re thinking. “Storytelling? I’m just trying to sell a product, not write a novel.” But here’s the thing. People don’t buy products. They buy the version of themselves they imagine when they use those products. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:14

Social Media Ads Yes or No | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Some people swear by social media ads. Others say they’re a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there’s no magic. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:24

Small Actions Get Wholesale Accounts | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/13

Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren’t sitting around, hoping you’ll ask nicely for an account. They don’t care about your dream of building a business. They care about selling their products to people who won’t waste their time. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:13

Should You Use Strike Through Pricing | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

There’s something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I’m talking about. That little trick where a product’s original price is shown with a line through it, and a lower price is slapped next to it to make people think they’re getting a deal. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:02

Shopify Does It Backward | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

Shopify’s got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, you’re a business owner. Sounds great, right? Except it’s completely wrong, and it’s exactly why most people fail. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:46

SEOs Scare You Every Time Google Burps | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

Let’s get something straight. Every time Google so much as burps, SEO consultants act like the world’s ending. They throw around scary words like "algorithm update" and "ranking volatility" to convince businesses they need expensive fixes. But here’s the reality; Google’s not out to get you. It’s just trying to make search results better. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:04

SEO is a Crutch | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

People treat SEO like some kind of secret sauce, like it’s the only thing keeping their business afloat. But here’s the truth. SEO is a crutch. It only exists because search engines still haven’t figured out how to fully understand human communication. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:43

Selling Online - Why Quality Links Matter | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

The internet’s basically a giant city, full of neighborhoods. Some are busy and packed with people, while others are ghost towns nobody visits. Links are the roads between them, and if your website has no connections, it’s sitting in the middle of nowhere with a “for sale” sign nobody sees. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:39

Selling Online - Why Less is More | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

Way too many online sellers get this wrong; they think that more is always better. They pack their websites with endless products, flashy banners, pop-ups screaming for attention, and menus so cluttered they look like a conspiracy theorist’s bulletin board. And then they wonder why people leave without buying anything. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:16

Selling Online? Avoid Seasonality. | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

People jump headfirst into selling online with zero long-term thinking. They find a product, get excited, and convince themselves it’s the perfect way to make money. If that product happens to be seasonal, they feel like they’ve hit the jackpot. Sales start rolling in, and for a couple of months, everything looks great. Then suddenly, it stops. Demand vanishes, inventory sits, and they’re left wondering what went wrong. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my

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06:51

Selecting 10 Perfect Keywords | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/11

So, keywords. You know, those magical little words that determine whether someone finds your business online or ends up watching cat videos instead. Everyone treats them like some kind of ancient wizardry, but most people get them completely wrong. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:40

SearchGPT - Should You Worry? | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Every few months, there’s some big, dramatic announcement about how SEO is dead, Google’s crumbling, and some new technology’s about to rewrite the internet as we know it. Yeah, here we go again. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:29

Sales Copy - The Right Balance | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Good sales copy is that magical balancing act between features and benefits. Let’s be honest, most people writing product descriptions are either giving a boring laundry list of technical specs or gushing about how life-changing their product is without actually explaining what it does. And both of those approaches? Completely useless. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:09

Product Videos - Do You Need Them? | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Apparently, there’s a whole lot of confusion around product videos. Some so-called eCommerce “experts” out there would have you believe that no matter what you sell, you absolutely need a product video. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:30

Pop Culture in ECommerce | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

You know those little lines from movies, TV shows, or ads that get burned into your brain? Stuff like “I’ll be back” or “How you doin’?” They’re more than just words. They’re tiny time machines that take you right back to the first time you heard them. And guess what? That same power that makes people quote movies for decades is exactly what can make your ecommerce brand unforgettable. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:21

Platform vs Discretionary Shoppers | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping them alive? And then there are people who actually look for new stuff, dig around for unique finds, and don’t just hit the “Buy Now” button like a robot? Those two groups? They’re completely different types of online shoppers, and if you’re running your own business, only one of them actually matters to you. Be sure to Subscribe to the Show! Find much more TRUTH about

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06:14

Perfection in Ecommerce Images | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Product images; honestly, most ecommerce stores are messing this up. People think snapping a few high-res shots or downloading some stock pics and slapping them on a website is enough, but no. Your product photos aren't just there to look pretty. They're the closest thing your customers have to holding the product in their hands, so if your images don't do the job, you're losing sales. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:50

Nostalgia in Marketing | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Marketers love to use this but customers don’t always realize they’re falling for it; nostalgia. It’s like a cheat code for getting people emotionally invested in a product. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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288 results