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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

38:43

330: Honing Your Craft – How Ana Zelić Improved Her...

The Food Blogger Pro Podcast ·

2021/11/09

Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles. ----- Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal. Honing Your Craft Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast

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53:23

329: Social Media Strategy – Creating a Content Plan,...

The Food Blogger Pro Podcast ·

2021/11/02

Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design. ----- Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy. Social Media Strategy Have you ever wanted to pick the brain of a social media consultant? Here’s your chance

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01:08:53

328: Hosting Events – How Liz Della Croce Plans and...

The Food Blogger Pro Podcast ·

2021/10/26

Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl. ----- Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats. Hosting Events When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting

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01:03:51

327: Understanding the Google Algorithm – Tracking...

The Food Blogger Pro Podcast ·

2021/10/19

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse. ----- Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm. Understanding the Google Algorithm We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today! As our resident SEO wizard, he has helped

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01:06:22

326: Content Batching – Planning, Scheduling, and...

The Food Blogger Pro Podcast ·

2021/10/12

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli. ----- Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content. Content Batching As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content

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01:02:57

325: Bilingual Blogging – How Alejandra Graf Shares...

The Food Blogger Pro Podcast ·

2021/10/05

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla. ----- Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish. Bilingual Blogging We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way

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57:22

324: Building Strong Partnerships – How Bob's Red...

The Food Blogger Pro Podcast ·

2021/09/28

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton. ----- Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob’s Red Mill works with content creators on sponsored content. Building Strong Partnerships When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how

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01:07:25

323: Understanding the Numbers – Optimizing Your...

The Food Blogger Pro Podcast ·

2021/09/21

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials. ----- Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog’s financials to set your business up for success. Understanding the Numbers While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit

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58:23

322: Going All In – How Sarah Cook Went From 17k to...

The Food Blogger Pro Podcast ·

2021/09/14

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue. Going All In A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her

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58:00

321: The EXITpreneur's Playbook – Maximizing Your...

The Food Blogger Pro Podcast ·

2021/09/07

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley. ----- Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business. The EXITpreneur’s Playbook When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until

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49:36

320: Learning By Doing – How Chelsey White Grew Her...

The Food Blogger Pro Podcast ·

2021/08/31

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets. ----- Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time. Learning By Doing Today on the podcast, we’re talking to the cake queen herself: Chelsey White from

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55:13

319: From Attorney to Food Blogger - How Mike Johnson...

The Food Blogger Pro Podcast ·

2021/08/24

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC. ----- Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account. From Attorney to Food Blogger We’re so excited we had a chance to talk to Mike in today’s

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56:56

318: FBP Rewind – How Food Bloggers Can Make the Most...

The Food Blogger Pro Podcast ·

2021/08/17

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4. How Food Bloggers Can Make the Most Out of Q4 It’s another FBP Rewind episode today, and we’re so excited to revisit our October

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01:10:38

317: Optimizing for Growth - Developing Habits for...

The Food Blogger Pro Podcast ·

2021/08/10

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani. ----- Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance. Optimizing for Growth Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey

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28:16

316: Book Nook – Five Takeaways from Rich Dad Poor...

The Food Blogger Pro Podcast ·

2021/08/03

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad. ----- Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.” Five Takeaways from Rich Dad Poor Dad This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite

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56:16

315: Decolonizing the Food Industry — Sharing African...

The Food Blogger Pro Podcast ·

2021/07/27

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh. ----- Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food. Decolonizing the Food Industry While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger

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56:43

314: Creative Food Photography — How Kimberly Espinel...

The Food Blogger Pro Podcast ·

2021/07/20

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you’re just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating

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53:56

313: Side Hustle Income - How Charli Prangley Doubled...

The Food Blogger Pro Podcast ·

2021/07/13

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her

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45:19

312: FBP Rewind – How Pinch of Yum Works with Brands...

The Food Blogger Pro Podcast ·

2021/07/06

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work. How Pinch of Yum Works with Brands It’s another FBP Rewind episode today, and we’re so excited to revisit our July

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01:03:44

311: Finding Your Why - Creating Intentional Content...

The Food Blogger Pro Podcast ·

2021/06/29

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes. ----- Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen. Finding Your Why Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online. She talks about how starting a blog is inherently

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553 results

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