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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

48:18

Episode #34: Is Your Operations Up To Par With Your...

Marketing Solutions for Local Law Firms ·

2020/08/26

Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your company can make it much easier.In this episode, I interview Tracey Sanguiliano, who is a Senior Operations Management professional with an outstanding history of success in highly competitive Fortune 500 environments. Performance excellence in new business development; account relationship management; cost containment; talent acquisition and training; and budget

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34:51

Episode #33: Top Tips for Video SEO & Engagement

Marketing Solutions for Local Law Firms ·

2020/08/21

The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets.Video content takes more time and energy than almost any other type. So watching those views sit at a standstill day after day is maddening! To be successful with video, creators need to take a different approach to most other types of content. So in this episode, I give you some useful and actionable

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37:23

Episode #32: How Influencer Marketing Can Help Brands...

Marketing Solutions for Local Law Firms ·

2020/08/19

At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. Now, we’re all realizing that life is going to look different for longer than any of us initially expected. Experts say it could be another 18 months before things start to go back to “normal.” That’s why any pause in marketing efforts has to end. And while marketing during the pandemic may not look quite

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32:22

Episode #31: The Basics of Backlinks: How to Get Started

Marketing Solutions for Local Law Firms ·

2020/08/14

Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized content, but unless other sources are leading people to that content, your site won’t succeed the way you want it to. That’s why a backlink strategy is so important. Backlinks get eyes on your content and improve your website’s performance in

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32:42

Episode #30: 7 Tips for Pivoting your Marketing...

Marketing Solutions for Local Law Firms ·

2020/08/12

You probably had a marketing plan all set to go for Q2-3-4. Maybe it was focused on summer fun, like travel and sports. Then when March hit (COVID-19), the whole thing had to be thrown out the window. Where do you go from here? The pandemic won’t go away overnight, letting us all pick up where we left off. So businesses need to pivot their marketing strategies to reflect the current state of affairs — not how we wish things were. In this episode, I give you 7 ways that your business can tweak your

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54:42

Episode #29: Why Being a Connector is Important for...

Marketing Solutions for Local Law Firms ·

2020/08/07

In this episode, I interview Jessica Leigh Levin who has a passion for connecting people and creating experiences. Jessica’s expertise lies at the intersection of communication and technology, leveraging both digital and traditional tools to help organizations and individuals share their message and strengthen their networks. She speaks on marketing, networking & connecting people, engagement, and technology. Listen to this episode as she shares some secrets as to how she gets it all done.Links

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28:47

Episode #28: 5 Key Factors Besides Keywords That Are...

Marketing Solutions for Local Law Firms ·

2020/08/05

We are not implying that keywords are no longer an essential search engine optimization factor for ranking higher on Google.What we are saying is there are other crucial aspects that you need to take care of when thinking about SEO, when your goal is to make your website rank higher. Listen to this crucial episode so that you can start ranking higher, starting today...General Info: Would you like to listen via YouTube? Go here and subscribe to our channel:

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51:42

Episode #27: What to Look for When Hiring a Virtual...

Marketing Solutions for Local Law Firms ·

2020/07/31

Allan Q. Amit is currently the owner of a rising startup called Equity Track BPO. As a highly effective entrepreneur, Allan’s goal is to help small business owners and start-ups to have cost-effective virtual assistant services. With over 20 years of experience in both private and voluntary sectors, Allan has greatly immersed himself in leadership roles, developing long term strategies, and managing strategic project rollouts. Listen to this episode and gain an understanding of the importance the VA

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45:37

Episode #26: The Secret To Creating Social Media...

Marketing Solutions for Local Law Firms ·

2020/07/29

Follow Lora on Social Media and Checkout her Podcast:Facebook: https://www.facebook.com/LoraShipmanOfficial/Instagram: https://www.instagram.com/lora_shipman/Pinterest: https://www.pinterest.com/ShipmanMedia/Twitter: https://twitter.com/ShipmanMediaYouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/Lora's Podcast: https://podcasts.apple.com/us/podcast/the-lora-shipman-show/id1335405730Here's Lora's gift, "7 BIGGEST Social Media Mistakes Businesses Make"

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48:26

Episode #25: LinkedIn Secrets for Local Businesses

Marketing Solutions for Local Law Firms ·

2020/07/24

Here are the links Jennifer mentioned on the show:Buffer: https://buffer.com/Smarter Queue: https://smarterqueue.com/Jennifer's Website: https://www.secretarycentral.net/General Info: Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send

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27:04

Episode #24: 3 Ways to Enhance Your Website’s...

Marketing Solutions for Local Law Firms ·

2020/07/22

In the modern world of competitive online marketing, you need your website to be performing at its best to garner you more views, more clicks, and more online sales. In this episode, you’ll learn the three main ways in which you can boost the performance of your website, using tricks of the trade to enhance its capabilities and ensure that you’re meeting your business goals. Listen and learn about the changes you should instate in the coming months.General Info: Would you like to listen via YouTube

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24:40

Episode #23: 6 Top Marketing Strategies That You...

Marketing Solutions for Local Law Firms ·

2020/07/17

Times are tough, but there are ways to mitigate the impact on your business. As you listen to this episode, I’m sure you are currently considering — or already have considered — the various ways that an economic downturn could affect your business, and what marketing strategies can keep you competitive. No matter how difficult it may seem to invest time and energy into marketing, consider these 6 marketing strategies that are high-impact and high-ROI - even in the worst of times.Here are 3 email

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36:16

Episode #22: 7 Ways to Use Text Messaging

Marketing Solutions for Local Law Firms ·

2020/07/15

A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more business, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the best ways to increase your numbers, but you’ve got to know how to go about it and what text tactics to avoid. Here are some tools you can use to help you with these strategies: TaTango: https://www.tatango.com/Textedly: https://www.textedly.com/Slicktext:

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40:42

Episode #21: Paid vs Organic Marketing, What They Are...

Marketing Solutions for Local Law Firms ·

2020/07/10

Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Listen to this episode to learn more...General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click

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47:10

Episode #20: 8 Steps to Performing a Mid-Year Goal Check

Marketing Solutions for Local Law Firms ·

2020/07/03

Now that we are in mid-year, this is a good time to review the goals you and your company set at the beginning of the year. Has your company reached some goals but abandoned others? Have you gotten off track? Has your company made any progress on long-term goals? Now that the glow of the new year is long gone, it is time to assess if your company’s 2020 goals were feasible.Sit down with your team or mastermind partners and review both your business plan and the goals you set for yourself at the

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22:20

Episode #19: 8 Free Marketing Strategies That You May...

Marketing Solutions for Local Law Firms ·

2020/06/26

Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that you may have overlooked, but that -- when implemented correctly -- can help you expand your reach.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover

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45:32

Acquiring Leadership Skills to Save Your Business

Marketing Solutions for Local Law Firms ·

2020/06/24

Bobby Reyes is a Certified Professional Sales and Leadership Coach, Strategist, and Speaker. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales.Check out Bobby’s new Amazon Best Seller/New Release Firewalk and the 6 tenets to Get More of what YOU wanthttps://www.amazon.com/dp/B087RTJKLS/In this book, Bobby shares the mindset lessons that have become the cornerstone of his teachings. You attract who you are, Go Until

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25:41

Episode #18: 10 Steps to Market Your Business on...

Marketing Solutions for Local Law Firms ·

2020/06/19

Are you trying to step up your social media game?If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging more and more with targeted ads. If you’re interested in jumping into the Instagram marketing game, listen to this episode and learn the ins and outs of marketing your business on Instagram.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply

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21:33

Episode #17: How to Incorporate a Facebook Ads...

Marketing Solutions for Local Law Firms ·

2020/06/12

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this such a great idea? Well, those potential customers could have been one click away from making a purchase and, for whatever reason, decided to keep scrolling. Retargeting will remind them of their interest and,

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59:12

The Power of the Purse

Marketing Solutions for Local Law Firms ·

2020/06/08

In this episode, we are teaching you how to sell to women, who happen to make 80% of all online purchases worldwide.Here's the link of Wendi's latest book --> The Purse Strings Effect: The Secret to Selling to Women (https://www.amazon.com/Purse-Strings-EffectTM-Secret-Selling-ebook/dp/B088ZYSGZ3/ref=sr_1_1?crid=328HULJ9EX64T&dchild=1&keywords=wendi+schenkel&qid=1591134897&sprefix=wendi+sche%2Caps%2C160&sr=8-1)General Info:If you want to get a hold of us, or you

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