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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

60:07

Top-Trending 2020 YouTube Videos Demonstrate Longer...

Webcology ·

2020/12/10

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger | These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. Google Transparency Core UpdatesGreg Sterling leaving Third Door Media and Search Engine LandGoogle December 2020 Core Update still rolling outUS Government moves to break up FacebookRural Broadband is available via SpaceX with a nearly $1Billion subsidy from the US Federal Communications Commission in a bid to

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60:11

Webcology 12/8/20

Webcology ·

2020/12/08

A new episodeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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59:57

Webcology 12/3/20

Webcology ·

2020/12/03

A new episodeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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56:49

Happy Thanksgiving episode, one day early.

Webcology ·

2020/11/25

Happy Birthday, Brasco! It’s the 45th birthday of Jorge Brasco Hermida, WMR.FM and CannabisRadio producer extraordinaire! In fact, today should be a commemorative day in tech history. Sad news. The Hand of God reaches out for Diego Maradona, dead at age 60. Jim and Dave covered ideas for small businesses to improve their holiday search marketing as quickly and efficiently as possible.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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57:13

GWC is now GSC

Webcology ·

2020/11/12

GWC is now GSC but not the GSC you’ve come to know and love? WTF? That used to be GWT. Confused, you won’t be after this episode of Webcology, or SOAP, it’s hard to tell the difference sometimes.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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56:33

Home Page Outranking Internal Pages For Deeper Keywords

Webcology ·

2020/11/05

Google: Home Page Outranking Internal Pages For Deeper KeywordsHow Google Chooses Canonical Page | Google's Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates.Most SEOs Use Few SEO Tools & Don't Spend Much On Them.Google – Code Push to get stuff published.SEO Tools left sitting in the chest.Dupe and Canonicalization.And Google Deeprank is BERT.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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56:43

Webcology 10/29/20

Webcology ·

2020/10/29

A new episodeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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57:50

Navah Hopkins, Director of Paid Media

Webcology ·

2020/10/22

Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what's going on in the paid world. Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and

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56:24

Robert Nickell, Founder and CEO of Rocket Station

Webcology ·

2020/10/15

Robert Nickell, Founder, and CEO of Rocket Station joins Jim and Dave to chat Virtual Assistants and use them to enhance SEO. Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management for the Business Process Outsourcing (BPO) industry. Operating in Dallas Ft Worth since 2013, Rocket Station helps small to mid-sized businesses hire virtual teams with efficiency and profitability. Simplified staffing allows operators to focus on core

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56:22

Facebook – Qanon = ?

Webcology ·

2020/10/08

In a priority of problems... Google tells us their canonicalization bug and mobile-indexing problemsSEOs self-diagnose gender, racial, ethnic, and sexual orientation-based bias as a problem in the wider industry.According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon, and Facebook wield monopoly power over their respective markets.Remake those slides and rewrite those PPTs, Bing has rebranded as Microsoft Bing and has a new logo to

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60:13

September 24, 2020 - COVID Week 29

Webcology ·

2020/09/24

The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and Dave’s regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening but at least planning for and communicating about online businesses is getting easier.Google introduces

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57:45

September 17, 2020 - COVID Week 28

Webcology ·

2020/09/17

It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it. It was a busy week in search with a lot of items to cover. Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate

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56:53

COVID Week 27 - Google Said What?

Webcology ·

2020/09/14

Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren’t as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google’s said in the last week that directly contradict things they told webmasters previously, focusing on core-update

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57:26

COVID Week 25 - Jeff Ferguson and the Lil’ Studies...

Webcology ·

2020/08/27

It's been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms. Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof, behind some of what many might consider foundational studies in the SEO industry.Support this podcast at

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56:13

August 20, 2020 - COVID Week 24 - Google and SEO News

Webcology ·

2020/08/26

A general show about SEO and Google news. Dave and Jim talk about Google’s upcoming open virtual conference, announcements Google reps made during the week, the difference in importance between content and links, and weirdness with the newest version of WordPress.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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58:29

Webcology 8/13/20

Webcology ·

2020/08/13

A new episodeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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57:26

August 6, 2020 - Covid Week 22ish - Rendering and...

Webcology ·

2020/08/06

Jim and Dave walk through the weekly news touching on many of the things affecting the search engine world this week. We spend a lot of time talking about how search engines now render pages based on an article Dave wrote in Search Engine Journal with input from a few notable Googlites. We also cover a vulnerability in DIVI WordPress Themes, TikTok as a Greased Up Punching Bag, how four-letter comments can hurt your blog, and how non-ranking factors can cause tiny algorithm adjustments that could

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56:36

Webcology 7/30/20

Webcology ·

2020/07/30

A new episodeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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56:47

COVID Week 20something - Career Thoughts - The Future...

Webcology ·

2020/07/22

Jim and Dave talk through a weird set of news stories that point to a future in marketing built on writing, crafting, treating, and moving data. It was a strange episode because we meant to cover a series of seemingly unrelated stories without realizing the thread connecting the majority of them was improvements in AI and how big data is changing the careers of search marketing professionals.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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55:49

WebmasterT and the Changing Searchscape

Webcology ·

2020/07/16

One of the originals, Terry Van Horne joins Dave and Jim to talk about both old school and new entity driven SEO. A wide ranging conversation touching on Terry's new podcast with Bill Slawski, the evolution of Google over Terry's career, and how schema and AI are changing the ways Google works.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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811 results

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