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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

06:24

Naming Images for SEO | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Something that’s probably the least exciting thing in ecommerce but weirdly important, is naming your images. Yeah, I know, nobody’s waking up in the morning thinking, “Oh wow, I can’t wait to organize my product images today.” But hear me out. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:05

Multiple Streams of Income | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

I wanna get into this whole “multiple streams of income” thing because, honestly, it’s one of the biggest traps out there. You hear people pushing courses, systems, and get-rich-quick nonsense, all preaching the same thing. Build a bunch of businesses and watch the money roll in. Sounds amazing, right? Well, here’s the hard truth. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:57

Marketing Pics - Light and Shadow | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

Let’s talk about light and shadow. I know, not the most thrilling topic at first glance, but hear me out. These two little things can make or break your marketing visuals. People don’t even realize it, but lighting sets the mood before they’ve read a single word or processed what they’re looking at. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:39

Leveraging Big Brand Awareness | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/10

A lot of small business owners stress about the idea that they’ve got to compete with big brands. It’s easy to feel like you’re always playing catch-up, like you’re some tiny fish in a sea full of corporate sharks. But here’s the thing. You don’t actually have to beat the big guys to succeed. You can use them. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:57

Image Sizes for Ecommerce | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/09

When people shop online, they can’t touch, feel, or try on a product. The only thing they have to go by is your images. If those images look bad, they’re not buying. Simple as that. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:29

How UX Helps Your Site Rank | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/09

UX, short for “user experience,” is exactly what it sounds like. It’s how people feel when they use your website. Is it fast? Easy to navigate? Pleasant to look at? Or does it feel like a frustrating puzzle that makes people want to throw their phone across the room? If your UX is bad, visitors are gonna leave faster than you can say "back button," and Google is gonna notice. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:10

How To Price for Maximum Sales | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/09

Pricing is where a lot of people screw up their entire business without even realizing it. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:53

Managing Your Inventory | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/09

Let’s be honest, inventory management isn’t exactly the most thrilling topic. Nobody wakes up excited to count stock or check supplier updates, but if you ignore it, you’re basically setting your business up to crash and burn. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:59

How Semantic Search Helps Your Rank | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/09

Remember when Google was basically just a parrot? You’d type "best running shoes", and it’d spit back every page that had those exact words, whether it was useful or not. And for a while, we just accepted that. Not anymore. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:49

How Keywords Show Consumer Behavior | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Why do companies throw insane amounts of money at Google ads? Like, why would anyone pay twenty bucks just to get someone to click on an ad for a pair of sneakers? Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:06

How Free Wholesale Directories Hurt You | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Looking for a wholesale supplier you can use to sell online? Ever come across one of those “free wholesale directories” online and think, wow, what an amazing deal? Yeah, well, that amazing deal is probably the fastest way to waste your time, wreck your credibility, and maybe even get scammed. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:08

Hard To Find Wholesalers | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Have you ever tried to find a real wholesaler for your online business and felt like you just stumbled into a black market scam? Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:22

Grow Sales with Exceptional CS | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

You don’t need a fancy marketing campaign if your customer service is on point because happy customers do the marketing for you. Word of mouth is still the most powerful sales tool on the planet, and great service is what fuels it. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:01

Google's Generative SERPs | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Every time Google does anything, SEO "experts" start running around screaming about the end of the world. This time, the latest doomsday prophecy is all about Google’s generative AI search results. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:11

Google Ranking - Content is King | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Google is the almighty gatekeeper of the internet. You wanna be seen? You wanna get clicks? You wanna show up when someone types in “best coffee maker for lazy people”? Well, then you’re at Google’s mercy. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:58

Google Killed Lots of Traffic, but Not Ours | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/07

Once again, a bunch of people are running around like their websites are on fire. Every time Google rolls out a big update, there’s a wave of panic, a bunch of “SEO experts” screaming about the sky falling, and a lot of business owners wondering why their traffic suddenly disappeared. Meanwhile, my students and I? We didn’t lose traffic. We actually gained it. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:57

Getting Past a Wholesaler’s “No” | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/06

So, you’ve found a wholesaler. You love their products. You send that first message, all excited, ready to start selling, and then boom, rejected. A big, fat no. Feels like someone just slammed the door in your face, right? That doesn't mean it's over. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:33

Fixing Lousy Supplier Photos | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/06

This is a problem that every online seller has faced at least once; lousy supplier photos. You spend all this time picking the perfect product, making sure it’s something people actually want, setting up your store, and then what do you get? Some grainy, low-resolution, looks-like-it-was-taken-on-a-potato product image that wouldn’t even pass for a Craigslist listing. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:38

First Impressions in Ecommerce | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/06

You know that feeling when you walk into a store and immediately feel like turning around? Maybe the lighting is weird, maybe it smells like a mix of cardboard and sadness, or maybe it’s just off in a way you can’t quite explain. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:03

Hidden Niche Insights with GKP | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/06

Every so often, some marketing guru pops up waving around some overpriced tool like it's the holy grail of online success. They act like they’ve uncovered some big, juicy secret, when really, they’re just selling you something you could’ve found for free with a little patience and common sense. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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288 results