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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

28:20

Ep 180 The Motherhood Business Balance: How to do...

The Social Strategist ·

2022/03/24

Have you ever struggled with the confidence to grow your business alongside motherhood? Have you asked yourself questions like: How do I make that balance? How do I follow my dreams? How do I make peace with the desire to have these big dreams while still having babies at home? If you have, then this episode is for you. I am talking with China from Little Mama Shirt Shop and she is the best at talking about this because she has three little boys and a baby on the way. Chynna has grown her business

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25:21

Ep 179 How to navigate current events as a business...

The Social Strategist ·

2022/03/22

We have never had so much access to up to date information about what is happening in the world. This is a new phenomenon and it's also a new phenomenon to have so much influence. So what do we do as a brand when there are current events going on, like a war or social justice issues? Do we speak up? Do we not speak up? It seems like it's a catch 22 and there's no right answer. Well, there actually is a right answer and I get to the bottom of it with my friend, Sharon McMahon from Sharon Says So

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31:43

Ep 178 How to set up time saving systems with Ben...

The Social Strategist ·

2022/03/17

Benjamin Tyrrel is one of the founders of Davinci which is the email marketing system that I use. If you're in Money Makers, that's what I run my courses through. We're going to be talking about systems and creating systems that are really smart for your business. Systems mean we're serious and systems are easy to start right now no matter how big or small your business is. You can start implementing systems today and see big results. 4 systems to consider: 1. Marketing 2. Client Onboarding 3

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15:10

Ep 177 You're Not a Boss Babe

The Social Strategist ·

2022/03/15

Have you ever had to make a stand on something on TV? In this episode, I'm going to talk about a stand that I took on TV that I did not intend to do, but that I will firmly stand by. You are NOT a boss babe. You are a boss! What you are doing matters. Your business is important. It is special. It is helping and serving and changing the world. And you are a boss. Here are 4 tips on how you can start thinking about yourself as in control of your business: 1. You are a boss. 2. You've got to change

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43:24

Ep 176 How to get people to talk about your business...

The Social Strategist ·

2022/03/10

I'm excited for you to meet Heather Dixon Adams. She is a PR genius and the owner of Choice Media Communications, a PR agency. She and her team have helped launch over a hundred bestselling books. She knows her stuff and she is a personal friend. In this episode we talk about how our relationship and friendship have grown as we have started to help each other in business. Heather also shares very practical tips on how you can get people to start talking about you and your business right now. She

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15:53

Ep 175 My YouTube Experiment

The Social Strategist ·

2022/03/08

Do you use YouTube for your business? Well, I haven't very much in the past, but I'm going to start using it this week. And so I want to share with you my YouTube strategy and what you can learn from it. I'm really excited! This is one of those episodes where I'm giving you a peek behind the curtain of what my strategy is and my goals. And this week, I will be giving away $100 gift cards! If you just watch and comment on my YouTube videos, you will be entered. The more videos you comment on, the

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37:50

Ep 174 Does taking care of your body help your...

The Social Strategist ·

2022/03/03

In today's episode, we get to talk to Tracy Pleschort. She is a certified life and weight loss coach and we're talking about how taking care of your body, physically and mentally, completely makes a difference in your business life. When it comes to your body, she believes in managing your glucose levels better by managing your hormones, your gut health, and your toxicity which is your body's reaction to what you're eating and what you're exposed to. This helps you have better health and a stronger

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16:52

Ep 173 How to have confidence to charge what you're...

The Social Strategist ·

2022/03/01

You know a lot about business. You've been listening to this podcast, but how do you get the confidence to move forward? That may be even harder than learning how to post a reel on Instagram. So today we're going to be talking about how to have confidence to follow your dreams. In this episode I discuss the fear of judgement that may be stopping you from putting the price of your product or service out there as well as 3 ways to have confidence to charge what you're worth. They are: 1. Information

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21:52

Ep 172 How to use a quiz to explode your email list...

The Social Strategist ·

2022/02/24

In today's episode, I am talking with Kirsten Tyrrel who is a business and marketing expert. She has a ton of expertise on quizzes. Quizzes have been a huge part of my business and have helped my business grow faster than a lot of other things. Learn how to create a quiz the right way and how to use it to create more personal email lists that will in return have much higher opening rates. Kirsten Tyrrel Website: https://kirstentyrrel.com/ Instagram: https://www.instagram.com/kirstentyrrel/ You can

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16:18

Ep 171 The Future of Marketing

The Social Strategist ·

2022/02/22

I have a secret for you. This secret is the future of marketing that if you start now, it can really grow your business. What is the future of marketing? It's personalization and automation and having those two work hand in hand so that you can have personal interactions, but almost automated. In this episode I'll explain what this means and how to do it in your business. You can follow Kyrie Clawson on Instagram: @thefamilyfinancecoach https://www.instagram.com/thefamilyfinancecoach/ Text "Money

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40:08

Ep 170 How going all in completely changed her...

The Social Strategist ·

2022/02/17

Today I interviewed Brittney Hanks from Home and Kind. Brittney's Instagram account is full of quick tips and mom hacks that really help you as a mom implement good things. In this episode, we are talking about the decision she made back in 2020 to go all in with her business, how she made decisions, and how that decision completely changed her business going forward. I think you're going to love Brittney because of who she is, but also the advice she gives on growing a business at home with your

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20:59

Ep 169 How to grow on Instagram in 2022

The Social Strategist ·

2022/02/15

We saw some of the biggest and some of the most changes that we've ever seen for Instagram in 2021. So where does that leave us in 2022? In this episode, I want to break down my predictions for where things are going, what changes are coming, and how you can grow on Instagram. You can follow Alexis Tanner on Instagram: @parentingIRLpodcast https://www.instagram.com/parentingirlpodcast/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals

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32:31

Ep 168 Why being different is your super power with...

The Social Strategist ·

2022/02/10

In this episode, I get to talk to Bailee from Wallaroos. Wallaroos is a furniture store and while most of the furniture stores across America are having shortages with couches, Wallaroos has managed to keep couches mostly in stock and has grown even during the pandemic. In this interview, I talked to Bailee about how they were able to grow, the secrets behind it, and how her unique approach to marketing has completely changed the game for her business. You can learn more about Wallaroos and their

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17:36

Ep 167 how to have your first $1,000 or $10,000 month

The Social Strategist ·

2022/02/08

We've talked about this year being the year of the Money Maker. So let's talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month, this episode is all about tactical practical ways that you can earn that money right now. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If you liked this episode, would you DM me over on Instagram? I want to know what you learned, what you liked

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33:59

Ep 166 Chatbooks founder Vanessa Quigley, the...

The Social Strategist ·

2022/02/03

In this episode, I get to interview Vanessa Quigley. She is the co-founder of Chatbooks, mom of 7, author, and host of The MomForce Podcast. In this episode, you are going to learn about leadership and how Vanessa has grown her business around her core values of strengthening families. And you're going to get some real life behind the scenes of how her business has grown and how her business has changed her as a person and as a mom. Vanessa Quigley Website: https://chatbooks.com/ Instagram:

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23:35

Ep 165 Creating content the easy way: My core content...

The Social Strategist ·

2022/02/01

Are you feeling like you are being stretched too thin with the kind of content that you're being asked to make? Everyone says you have to post a million times on Instagram, you have to do an email list, you have to do a blog, post to YouTube, all of the things. Well today we are going to debunk all that. I want to talk to you about my Core Content Code. My Core Content Code consists of 4 main points: 1. Figure out your core piece of content 2. Figure out your secondary content 3. See how you can

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23:03

Ep 164 Finding the right place to build your business

The Social Strategist ·

2022/01/27

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to

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23:16

Ep 163 Systems Mean We're Serious, how to make more...

The Social Strategist ·

2022/01/25

Ready for the secret that is going to save you time, make you more money, and help you make less mistakes? Well, today we're talking about systems. Systems mean you're serious and they really help you grow your business. I'm talking about email marketing systems, forms, scheduling apps, sales funnels, and other money making systems that you need to have in place in order to "Establish your Ecosystem" in the Money Maker Method. Davinci 14 day free trial: www.trydavinci.com?fpr=michelle51 Flodesk 50%

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20:44

Ep 162 The 5 elements of a Money Making website

The Social Strategist ·

2022/01/20

Wouldn't it be amazing if you had a sales team that was working for you 24/7 and you didn't have to pay them? Well, that is what your website could and should be. It is one of the things that can convert clients, even when you're not awake, even when you're not paying attention, and even without an email. In this episode, I'm going to give you 5 elements to a website that makes you money. This is the "E" in my Money Maker Method - Establishing Your Ecosystem. If you don't know what my Money Maker

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17:43

Ep 161 How to get started with text marketing (it's...

The Social Strategist ·

2022/01/18

Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using it for your business? More businesses than ever are using text marketing to grow and to nurture their audience. And today we're going to dive into everything about text marketing, figure out if you should do it, the stats behind it, and how you can get started with it right now so it will be really effective for your business. This is another part of

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