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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:27:40

How Two Students Started a $56 Million Company in...

Shopify Masters ·

2023/07/27

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

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00:31:36

How Bokksu Helps Family Businesses Get Global...

Shopify Masters ·

2023/07/25

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution

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00:29:53

How to Rethink your DTC Strategy in 2023

Shopify Masters ·

2023/07/20

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

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00:28:56

The Playbook for Companies in Emerging Categories

Shopify Masters ·

2023/07/18

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

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00:28:10

Why You Should Prioritize Design for Your Business

Shopify Masters ·

2023/07/13

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.For more on Fellow and show notes, click here.Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf

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00:28:03

The Reason Marvel and the NFL Partner With This Brand

Shopify Masters ·

2023/07/11

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.For more on The GLD Shop and show notes:

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00:26:37

Why Google and Facebook Buy This Product for Their...

Shopify Masters ·

2023/07/06

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook. For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload this FREE sourcing and manufacturing template

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00:35:32

Bookishly Switched to a 4-Day Work Week. Here’s How...

Shopify Masters ·

2023/07/04

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week

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00:25:18

4 Ways to Run a DTC Company Like a Tech Startup

Shopify Masters ·

2023/06/29

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.To learn more about Dandelion Chocolate and show notes: https://www.shopify.com/blog/dandelion-chocolate-startup-learnings

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00:33:42

The Case for Constantly Evolving: How Babylist Went...

Shopify Masters ·

2023/06/27

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution

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00:32:30

Customer Retention: A How-to Guide

Shopify Masters ·

2023/06/22

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload our FREE buyer persona template to learn more about what your

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00:33:40

The Data-Driven Way to Win Customers’ Hearts

Shopify Masters ·

2023/06/20

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUse this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

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00:26:53

Why San Francisco is Still the Place for Startups

Shopify Masters ·

2023/06/15

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

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00:37:49

The Key To Finding A Gap In Any Market

Shopify Masters ·

2023/06/13

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastMake your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

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00:35:12

Peak Design’s Crowdfunding Strategies That Raised...

Shopify Masters ·

2023/06/08

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral. For more on Peak Design & show notes:

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00:34:19

James Hoffmann’s Process of Turning a Passion for...

Shopify Masters ·

2023/06/06

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career. For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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00:35:23

It’s Actually A Great Time to Start a Business (No,...

Shopify Masters ·

2023/06/01

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

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00:31:47

Turn Your YouTube Subscribers Into Customers

Shopify Masters ·

2023/05/30

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.For more on Alex Ikonn & show notes: https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastStart designing

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00:26:43

How Thirdlove Disrupted the Fashion Industry by...

Shopify Masters ·

2023/05/25

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs. For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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00:29:39

How to Market a New Product Launch

Shopify Masters ·

2023/05/23

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe. For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

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