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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

39:02

Michael Rebelo on Publicis Liberte, navigating COVID...

Mumbrellacast ·

2020/11/12

This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many". And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger

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47:02

Radio ratings, Isentia’s cyber struggles and PHD CEO...

Mumbrellacast ·

2020/11/05

This week it’s everything radio as the team look at the results from GfK radio ratings survey seven. In Melbourne, Nine Radio’s 3AW blew critics away with another massive gain, while Sydney saw Kiis FM legends Kyle and Jackie O retain their FM crown. What should the industry expect from survey eight? Media monitoring business Isentia had a rough week, dealing with fall out of a cyber security attack at its business Mediaportal. With rival businesses snapping at its heels and unhappy investors to

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53:22

Football finals, brands choose Trump and inside the...

Mumbrellacast ·

2020/10/29

Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week's Mumbrellacast the team discusses the controversial change from an afternoon to night grand final for the AFL and Australia's push for a local Superbowl TV event. The networks would be overjoyed with the numbers but as the team points out, restrictions made viewing at home more common and viewing in pubs much harder - impacting the ratings. And, what do Australian brands have to gain from making

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49:24

Christmas ads, the talent pool, and everything you...

Mumbrellacast ·

2020/10/22

This week, Seven rounded out the commercial free-to-air upfronts season, boasting ‘disruption, but in a good way’. After announcing last year it was time to refresh the content slate and being hit the hardest of all the networks in production by COVID-19, Seven is coming out swinging for 2021 with Holey Moley finally hitting screens alongside the revival of Australian Idol, a refreshed The Voice and Ultimate Tag. The Mumbrellacast is joined by chief marketing officer Charlotte Valente, chief

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57:38

Ten in 2021, Russel Howcroft, and 'Holiday here this...

Mumbrellacast ·

2020/10/15

It was the week of Ten's upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won't be returning next year, but three new shows, including Amy Poehler and Nick Offerman's Making It, have been added to the slate. The Mumbrellacast team gives their impressions on how Ten's virtual performance went, and Brittney Rigby breaks down all the network has to offer with key executives Beverley McGarvey and Rod Prosser. Also this week, Gruen returned

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36:20

Sir Martin Sorrell on dismantling holding companies...

Mumbrellacast ·

2020/10/12

"COVID basically has accelerated the digital transformation at the consumer level, at the media level... and then last but not least at the enterprise level." In this special episode of the Mumbrellacast, Mumbrella founder Tim Burrowes chats with S4 Capital founder and executive chairman, Sir Martin Sorrell. Up for discussion is Sir Martin's outlook on the economic climate, why the 'growth' model of S4 Capital outstrips those of traditional holding companies, how WPP is cannibalising itself, and

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39:27

The Bachelorette(s) return, Melissa Leong on Junior...

Mumbrellacast ·

2020/10/08

This week, Ten's The Bachelorette delivered the lowest-rating premiere in the show's history. Despite the shake-up of the format with sister-bachelorettes, the Mumbrellacast team asks, do viewers still care about it? In agency land, the team weighs in on the industry opinion that it's time for independent agencies to shine once more, thanks to COVID-19. Ben Lilley finally put the 'independent' stamp on his McCann-led business, and Aden Hepburn compared starting up his indie, Akcelo, to his 15 years

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50:49

Richard Curtis on Futurebrand, controversial ads and...

Mumbrellacast ·

2020/10/01

"What's important to me is taking risks, because if we take the right risks, the rewards make it all the more worthwhile." This week the Mumbrellacast team was joined by Futurebrand Australia's CEO and new owner, Richard Curtis, to discuss the ins and outs of his takeover of the Interpublic agency. Noting his "favourite thing about this is that the media industry now has Ooh and Are", Curtis also offer his views on Bauer Media's rebrand. After being bought by private equity business Mercury

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43:28

Tonight I'll be eating... industry ageism and sports...

Mumbrellacast ·

2020/09/24

Kicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success. And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the

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50:09

Nine in 2021 - everything you need to know

Mumbrellacast ·

2020/09/17

In this week's Mumbrellacast, the team gives you everything you need to know about Nine's upfronts for 2021, including a chat with chief sales officer, Michael Stephenson. So, how exactly does it new audience targeting partnership with Adobe work? Is it really going to put Nine in competition with Google and Facebook? And, will we see more media companies developing their own defence against the cookies? And, what will content look like in 2021? The team was hoping for a shiny new TV show, but

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66:53

Controversy from Kyle and Domain, plus TV and ads...

Mumbrellacast ·

2020/09/10

It was a week of controversy, and the Mumbrellacast kicks off with the king of FM radio, Kyle Sandilands. After last year's comments about the Virgin Mary, he received a slap on the wrist from ACMA. After comparing their own stories about interacting with Sandilands, the team debates how and why he always manages to slip through. Addressing the second big controversy of the week, the team debates whether the Sydney Morning Herald should have named a junior journalist from Domain who was found to

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59:08

Tom Tilley, Ooh and Nova's musical chairs, plus...

Mumbrellacast ·

2020/09/03

Kicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place. The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short? Facebook

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65:39

Outbreak at The Masked Singer, killing Captain Risky,...

Mumbrellacast ·

2020/08/27

This week, a COVID-19 outbreak on the set of Ten's The Masked Singer sparked a discussion about whether the entertainment industry should be exempt from lockdown restrictions. Is entertaining Australians constrained at home an essential service? The team debate if it’s worth the risk to keep Australia’s media and arts industry afloat. Elsewhere in TV, Seven and Nine released their financial results to the ASX this week. CEOs James Warburton and Hugh Marks are looking towards green shoots in the

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69:40

Google's fearmongering, PR's university problem, and...

Mumbrellacast ·

2020/08/20

This week, Google took a stand against the ACCC's News Media Bargaining Code, saying the proposed agreement which would see it pay publishers for news content is a threat to consumers' free access to Youtube and Google Search. Free TV's CEO Bridget Fair said Google's open letter is an attempt to use its power to frighten people into supporting the tech giant when she stopped by to talk all things TV. Fair discusses how Free TV is taking the opportunity presented by the pandemic to negotiate changes

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74:09

Ten cuts talent and Coles cuts catalogues, plus DDB's...

Mumbrellacast ·

2020/08/13

In this week's Mumbrellacast, was it the right move for Ten to line up back to back Bachelor franchises? Sold to viewers as the biggest week in TV for the network, Bachelor in Paradise bowed out, The Masked Singer returned and The Bachelor kicked off - all to lower audiences than seen before. Behind the scenes, Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey were all axed by Ten in a move to restructure its news teams. The Mumbrellacast team asks if the cuts were just another phase in Ten's

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89:29

Osher Günsberg on TV production in a pandemic, mental...

Mumbrellacast ·

2020/08/06

How do you make a dating show in a pandemic? Osher Günsberg has the answer on this week's Mumbrellacast. Ten is prepping for a double launch of The Masked Singer and The Bachelor, both of which underwent serious changes in production due to COVID-19. Günsberg describes the upcoming Zoom dates on The Bachelor, and why The Masked Singer set is the safest place in Melbourne. Crikey's Peter Fray also stopped by to chat about the highs and lows of his career in publishing, experimenting with payment

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69:35

Michelle Guthrie, a COVID scare at ABC, and tech...

Mumbrellacast ·

2020/07/30

This week's Mumbrellacast features a chat with ex-ABC boss Michelle Guthrie, in which she discusses her take on the latest round of cuts at Australia's public broadcaster, why she believes the loss of ABC Life is a shame and how a business can balance audience demands with tight budgets. Sticking with the ABC, a COVID-19 scare on the set of News Breakfast this week sent hosts Lisa Millar and Michael Rowland into lockdown. It has been a tumultuous week for TV, but with the previous week's ratings

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49:53

TV ratings under attack, big moves in adland, and the...

Mumbrellacast ·

2020/07/23

This week, TV ratings came under attack... from ransomware. It's particularly bad timing for Seven as it has not yet learned how the finale of Big Brother performed. Slipping through before Nielsen's OzTAM was struck were the finales of Nine's The Voice and Ten's Masterchef. Rolling into the next reality TV race, what are the Mumbrellacast team watching and looking forward to? And will the bad news for magazines ever end? The eight Bauer titles that were paused at the start of the pandemic will

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62:36

Binge's marketing mishap, TikTok kicks the political...

Mumbrellacast ·

2020/07/16

This week, Foxtel's new entertainment streaming service Binge opened a competition for TV fans to write reviews of its content with the opportunity for it to be published across News Corp Australia's titles. In light of the thousands of redundancies made in publishing over the last four months, the competition hasn't been received well. The Mumbrellacast team debates whether this is exploitative of people's time and thoughts, or if journalists are just too sensitive? Triple M's Mike Fitzpatrick

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63:05

Seven's future, big adland departures and Nine parts...

Mumbrellacast ·

2020/07/09

Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most complained about ads of the year so far. Interpublic sold off another Australian agency to its boss with Richard Curtis taking ownership of Futurebrand five months after Ben Lilley bought McCann. Is this the indicator for something bigger to come? Plus, Publicis Groupe admitted 34 jobs were at risk due to the impacts of COVID-19. The team agrees

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380 results

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