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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

06:24

EEK! It's Another Google Update! | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/06

Every time Google rolls out a new update, the so-called “SEO experts” start running around like their hair’s on fire and their backsides are catchin’. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:23

Ecommerce - Why Categorizing Is Key | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

Picture this. You walk into a store, and instead of neatly arranged aisles, there’s just a massive pile of random stuff. Shoes, canned beans, yoga mats, power drills; just one giant, chaotic heap. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:37

ECommerce - Using Words That Stick | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

Let’s talk about words. Not just any words, but the kind that actually make people stop, pay attention, and, more importantly, buy. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:02

Ecommerce - How Color Shapes Behavior | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

Alright, let’s get into something that most people don’t even think about when they’re setting up an online store; color. Yeah, color. Not just making things “look nice” or picking your favorite shade of blue because you think it’s pretty. I’m talking about how color literally shapes the way people feel when they land on your site. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:55

ECommerce & the History of Persuasion | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

We need to have a conversation about persuasion. Not the sleazy, used-car-salesman type, but the real kind; the kind that’s been shaping human decisions since the first merchant set up shop in a marketplace. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:43

EBiz - The Unvarnished Truth | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

The internet is packed with people trying to sell you a dream. “Start an online business! Work from the beach! Make six figures in your sleep!” Sounds amazing, right? Except, that’s not how any of this works. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:23

Daily Habits for ECommerce Success | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

Some people think running an eCommerce business is all about big moves; huge product launches, massive ad campaigns, and game-changing strategies. But let’s be real. It’s not those big, flashy moments that keep a business running. It’s the stuff you do every single day. | Chris Malta's EBiz Insider Podcast

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06:35

Avoiding Oversaturated Markets | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

Have you ever walked into a store and felt like you’ve seen the same five products a hundred times before? Like, how many different phone chargers does the world really need? Well, that same thing happens in online sales, and if you’re trying to make money selling the most common, generic products, you’re setting yourself up for failure. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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04:53

Scams - The Sunk Cost Fallacy | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/05

This is one of the biggest mental traps people fall into in online sales. The sunk cost fallacy. You ever keep dumping money, time, or effort into something that’s clearly going nowhere just because you’ve already put so much into it? Of course, you have. Everybody has. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:56

Brand Your Site, Increase Your Sales | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/04

Have you ever seen a business and just know, within two seconds, that it’s gonna fail? Maybe the name is something ridiculous like “SuperDuperSavingsOnline4U” or the website looks like it was designed in 1999 by someone using a free trial of Microsoft Paint. Or worse, the logo is just plain text slapped in the top corner like the owner couldn’t be bothered to make an effort. The problem? No branding. No identity. No reason for anyone to take the business seriously. Be sure to Subscribe to the Show

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07:07

Confirmation Bias – Silent EBiz Killer | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Let's talk about Confirmation Bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie; I’m talking about that sneaky little voice in your head that tells you, “Hey, I love this idea, so everyone else will too!” Spoiler alert: That’s how you end up broke, bitter, and knee-deep in unsold inventory. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:19

Color in Marketing Imagery | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Ever wonder why certain brands just feel right? You walk into a store, visit a website, or even glance at a logo, and something about it just clicks. That’s not an accident. That’s color doing its job. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:35

Choose The Right Bank For Your Business | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Ever feel like banks are all running some kind of secret game? They’ve got the big signs, the marble floors, the fancy pens they don’t let you keep, and the overly friendly greeter whose entire job is to make you forget that this place exists to take your money. But once you start running a business, that game gets real. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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08:21

Be Very Careful with AI for ECommerce | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

AI in e-commerce is officially the new buzzword every scammer is milking for all it’s worth. If you’ve spent more than five minutes on YouTube, you’ve seen them. The so-called experts pushing AI as the magic button for building an online business. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:29

Backorders - The Butterfly Effect | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Let’s talk about backorders. You know, that lovely surprise when you sell a product, only to find out it’s actually not in stock. Fun times. Whether you’re dropshipping, running your own inventory, or just trying to keep your eCommerce business from spontaneously combusting, backorders are like that one friend who always shows up late and somehow still manages to ruin your whole night. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:32

Awards - Don’t Believe Everything You See | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

So, I get this email today from some big-name eCommerce marketer, and they’re all hyped up about winning an award from the United Nations. Yeah, sure. The UN is just out here recognizing online marketers now. Right. That’s like McDonald’s giving out Michelin stars. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:02

The Point of Diminishing Returns | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

The point of diminishing returns is where so many eCommerce businesses go to die. It’s the invisible trap that sneaks up on you when you think you’re doing everything right; pricing competitively, driving more sales, scaling up - only to realize you’re somehow making less money despite selling more. Yeah, it’s a cruel joke. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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08:16

Automated Product Feeds | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Automatic Product Feeds are one of those things that sound amazing until you actually use them. They’re like those diet pills that promise you’ll lose 20 pounds in a week while eating cheeseburgers; too good to be true, and the side effects will wreck you. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:17

Amazon for Home Business | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Let’s talk about Amazon, the so-called dream platform for home businesses. You’ve heard the pitch a thousand times: “Start selling on Amazon, work from home, make six figures while sipping coffee in your pajamas!” Sounds amazing, right? Yeah, that’s because it’s a sales pitch, not reality. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:37

AliExpress - What You Need to Know | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/02

Alright, let’s talk about AliExpress, also known as the business killer disguised as a shortcut. If you’ve never heard of it, congratulations, you’ve avoided a world of pain. If you have heard of it and you’re thinking about using it, take a deep breath and back away slowly. And if you’re already knee-deep in AliExpress orders, I’m sorry, you’re probably already in damage control mode. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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288 results