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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:28:24

The 3 Things That Actually Impact How Well Your Game...

IndieGameBusiness® ·

2022/03/29

There is so much advice about what you should be doing to make and promote your indie game on Steam. It is exhausting. In this super detailed and actionable talk I will tell you exactly what 3 things you should be doing to get your game seen and give it the best chance to be purchased after launch. No more fluff. No more time consuming busy work that does nothing. Let's do this! My dream is that after this talk you will stop doing most of the things that have zero impact on your game’s marketing

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01:05:32

Retaining and Rewarding Players Without Resorting To...

IndieGameBusiness® ·

2022/03/29

Targeted offers, incentives, and cash back rewards are a core marketing strategy for credit card companies, product brands, and retailers for customer acquisition and retention. In this session find out why consumers love it, why companies offer it and how it could make you more money. This roundtable session will include the CEO of a company introducing loyalty and cash back rewards into the gaming industry, a CEO of a game publisher adding cash back rewards into his games, as well as an industry

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00:58:13

Leveraging TikTok To Promote Your Indie Game

IndieGameBusiness® ·

2022/03/29

As indie developers, leveraging the power of different social media sources represents a great way to reach a large pool of potential supporters for your game. TikTok has become a massive and influential way to get the word out, but there is a lot of mystery on how it works and how to maximize on your content. Come chat about the benefits of the platform and discuss how you could use this platform to grow your audience! #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames ---

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01:02:24

Influencer Marketing Tactics For Indie Studios

IndieGameBusiness® ·

2022/03/29

You may think big-name (and big-budget) when you first hear the word influencer, but there’s a massive network of creators who are eager to showcase your game to their community. This panel will discuss the techniques we’ve developed to discover, work with, and measure influencer impact on game sales. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:07:24

Indie Publisher AMA

IndieGameBusiness® ·

2022/03/29

We sit down with some of the best indie publishers in the world to discuss your questions about scouting, publishing, pitching and more! Bring your questions and we'll answer them live! #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:03:15

How To Make The Press Pay Attention To Your Game

IndieGameBusiness® ·

2022/03/29

With almost a decade in games journalism AND game development, I can tell you exactly what the press are looking for, and give insights into how indie game coverage works. There are no magic, one-size-fits-all solutions to the problem of how to get coverage for your small game, but you can increase your chances of coverage significantly if you play your cards right. I can help you figure out what to prepare, and what to prioritise when it's almost time to start announcing or launching your

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01:03:08

Game Production AMA

IndieGameBusiness® ·

2022/03/25

An all-out AMA to get any questions you have about game production, project planning, budget estimation, and more. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:04:04

Finding Success Where You Don't Expect It: A 'Rain On...

IndieGameBusiness® ·

2022/03/25

This talk will go over the development and release of “Rain on Your Parade,” a multi-platform game where you play as a cute cloud and ruin everyone’s day. The main takeaways for attendees would be a detailed and specific example of developing and self-publishing a multi-platform indie game, full of useful statistics, tips, and pitfalls to avoid. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast:

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00:54:41

Financing LTV Cycles - Why Genre Matters

IndieGameBusiness® ·

2022/03/25

One of the most important factors in scaling games is understanding the LTV cycle. For short LTV games like hyper casual, scaling games is typically financed by publishers and the breakeven periods can be just a few days. But for long LTV games, such as merge or social casino a different strategy is required. Scaling these games can require significant capital and it's really important to understand how to model both retention and the financials as accurately as possible. We'll look at how to build

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00:59:17

Failing While Scaling - Common Pitfalls Growing Your...

IndieGameBusiness® ·

2022/03/25

Success (and sometimes failure) always brings GROWTH. Which generally is painful. This session delves into common pitfalls, mistakes and screwups any games company experiencing growth will face and maybe a few tips on how to avoid them. Inevitably your games company will experience growth - either in headcount, projects or within its people. Hopefully it'll be born out of success. But you'll find that what made things tick back in the day won't work quite as well when you've added more people to the

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01:01:16

Epic Megagrants For Indie Developers

IndieGameBusiness® ·

2022/03/18

The session will break down the do's and don'ts of applying for Megagrants from Epic. Learn the best practices and most common mistakes made by indie developers as they seek funding. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:04:40

Cutting production cost with effective outsourcing

IndieGameBusiness® ·

2022/03/17

Outsourcing is very accepted in big studios, but indie and mid-sized studios are usually skeptical. This session will show indies and mid-sized studios how to effectively outsource part of their projects to cut production cost while keeping a strong grip over assets' quality and project's management. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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00:33:26

Become The Exclusive Value Of Growth

IndieGameBusiness® ·

2022/03/14

Define what you do best and become the exclusive provider to grow personal & business relationship Capitol. This session will help people recognize what value to bring to specific situations to have a higher percentage rate of success. The takeaway is how do you apply this in your everyday life beyond just the business room, for daily successful achievements toward your respective goals. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast:

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01:21:15

Adapting to a Constantly Evolving Gaming Business...

IndieGameBusiness® ·

2022/02/26

On today's show, we talk with Joseph Lieberman (twitter.com/antlionAudio) from Antlion Audio about the evolving video game business scene and how to adapt. We will cover a brief history of indie games & VGSmart (2003 - 2016; direct sales, casual games, Steam), 2016-Present: Antlion Audio, and how indie developers can use hardware partnerships, Diversification over the consolidation of PR, smaller, partners in an ever-increasingly complex environment (print, video, and now VR/AR). To learn more

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01:04:11

Indie Publisher Q&A Panel

IndieGameBusiness® ·

2022/01/20

We brought together reps from some of the best indie publishers in the business and this is your chance to ask your questions directly. Join us for enlightening conversation and a bit of fun as well. Zhenghua Yang Founder, Executive Director Serenity Forge Zhenghua Yang (Z) is the founder of Serenity Forge, a value-driven video game development and publishing company in Boulder, CO. Having built his first computer at the age of 6 and programmed his first video game at the age of 10, Z started

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01:04:39

PR and Indie Games: A Fireside Chat With Stephanie...

IndieGameBusiness® ·

2022/01/20

We sit down to chat With Stephanie about the current state of PR and Indie Games. Through her years of award-winning work with games such as Fall Guys, Saints Row, The Forgotten City, Doki Doki Literature Club Plus, and many more. Learn what she has seen that was successful and what is a waste. Most importantly this will be a live session to answer any questions you have when it comes to promoting your game. Stephanie Tinsley Founder Tinsley PR Stephanie Tinsley has been in the games industry for

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00:56:45

Revenue Share Agreements in the Game Industry

IndieGameBusiness® ·

2022/01/20

The purpose of this presentation is to highlight important topics that developers, investors, and publishers should pay attention to when building a Revenue Share Agreement (Intellectual Property, Marketing, and Distribution obligations, Structure of Payments, Preference Rights, etc.). Although the content of the presentation is mostly legal, the approach and language are directed to a non-legal audience (and real cases will be mentioned whenever possible for reference). André Schenini

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00:57:05

Self Publishing Your Game On Consoles

IndieGameBusiness® ·

2022/01/19

Self Publishing on consoles can be a daunting task but a great option. Let's chat about paths to self-publishing and what to prepare for when you're ready to ship your game. The purpose of this session is to share our knowledge in various marketing areas and educate those who may not be as familiar with certain marketing areas. Khalil Abdullah Co-Founder Ahmed Abdullah Co-Founder Decoy Games Khalil and Ahmed Abdullah co-founded Decoy Games, a multi-award-winning indie game company focused on

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01:03:16

Story, Characters & Worlds - A Compact Masterclass

IndieGameBusiness® ·

2022/01/19

How do you develop a fictional world that feels authentic? How do you create characters that players actually relate to? How is a story built and structured, from the ground, up? Narratives are composed of many different aspects. But where to start? And how to develop these things in a lasting way? Christian Fonnesbech shares the tools and methods that Writers, Narrative Directors, and IP builders need. A compact masterclass that aims for intermediate users. Christian Fonnesbech Head of IP

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00:26:19

NFTs and Crypto: The Good, The Bad and The Ugly For...

IndieGameBusiness® ·

2022/01/18

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: twitch.tv/INDIE Join the Indie Game Business Discord:

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461 results

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