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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

01:19:13

Mustard Made - Old School Lockers Made Pretty +...

The Story of a Brand Show ·

2023/03/27

This episode is brought to you by Sendlane. Becca and Jess say, “It is the utility. They are so practical and I love the idea that you should have things in your home that serve a purpose and that you believe to be beautiful. And to me I still have the original locker that I literally picked up off the side of the street because it's a reminder of the beauty that I saw in this rusty old banged up locker that really needed a lot of love to make it practical… it's got a story, it's got history and

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54:44

Unbound Merino - Where You can Live Life on Your Own...

The Story of a Brand Show ·

2023/03/23

This episode is brought to you by Sendlane. Dan says, “If I weren't the co-founder of this company, I would be a customer because… we make products that cater to people just like me and we try to convey through the ethos of our brand the messaging that life could be lived on your own terms. And that makes it easy to relate to our customers and have thoughtful and effective marketing that appeals to them. I sometimes feel like when we're writing ads, we're writing them for me.” Today, we

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59:46

The Tasting Alliance - The Oscars of the Wine &...

The Story of a Brand Show ·

2023/03/22

This episode is brought to you by Sendlane. The Tasting Alliance competitions are considered the most influential for a reason. They have elevated the reputation of thousands of brands, and represent the ultimate curator for the world’s best wine and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry. Today, we interview Amanda Blue, President & COO of The Tasting Alliance. The Tasting Alliance is the ultimate resource

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01:16:17

Good Dye Young - A Safe and Inclusive Community

The Story of a Brand Show ·

2023/03/21

This episode is brought to you by Sendlane. Brian says, “I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day.” Today, we interview Brian O’Connor, Co-founder of Good Dye Young. Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. Good Dye Young

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01:08:50

Digital Detox - Experience Life in the Moment

The Story of a Brand Show ·

2023/03/20

This episode is brought to you by Sendlane. Forest says, “68% of us pretend to check stuff (on phones) in order to avoid talking to people. 20% reported checking their phone while having sex. I don't know how it's possible, but okay? That's just bonkers. Talk about a lack of meaningful connection and intimacy. I think something like 47% reported phone use in their relationship being one of the top two causes of fights.” Today, we interview Forest Bronzan, Partner at Digital Detox. Digital Detox

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01:03:10

Bro Dough - You’re Supposed to Eat this Raw!

The Story of a Brand Show ·

2023/03/17

This episode is brought to you by Sendlane. Erica says, “it's safe to eat raw, there's less sugar, there's added protein. It's a healthier version of a snack that's normally not vegan, but ours is plant-based... so you have health-conscious consumers who exercise or look for cleaner ingredients, who wouldn't really normally eat the Pillsbury stuff that's on the shelf... and kids love it too.” Today, we interview Erica Rankin, Founder & Chief Everything at Bro Dough. The best part of Bro Dough is

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01:12:03

Big Bluff Ranch - Working w/Nature to Produce...

The Story of a Brand Show ·

2023/03/16

This episode is brought to you by Sendlane. Tyler says, “We are pasture raised. So our chickens are out on our pastures with movable hoops with free access to the outside. They get to run out in the sun. They get to eat grass and dig bugs… their pituitary glands are right, their vitamin D levels are right. We are raising chickens the way they are meant to be raised; the way their genetics and instincts are set up. And so that quality of life translates into the quality of the chicken.” Today, we

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01:07:32

Erenzia - The Beauty Of Being Latina

The Story of a Brand Show ·

2023/03/11

This episode is brought to you by Sendlane. Alina and Vanessa say, “when people talk about let's represent Latinos, especially from a female standpoint, the first thing you see is that there's this belief that the average Latina is the sex pot. And I'm sorry to use this word because it's an awful word to use, but not every woman that is Latina walks around with, you know, her boobs out and her butt up to here and this and this and that...” Today, we interview Alina Gonzalez and Vanessa Ramos,

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01:06:38

UME - The Perfect Purple Potion For Your Bar

The Story of a Brand Show ·

2023/03/09

This episode is brought to you by Sendlane. Jennifer says, “we've intentionally branded it in a really weird, unique and magical way. If you explore our website and look at the bottle, it really stands out. We wanted to evoke a potion or, or magical feeling. And the product itself is incredibly versatile. It is not only delicious on its own, you can pair with pretty much anything: whiskey, tequila, gin, vodka, sparkling wine, even some beers. And it makes these products taste better. And from my

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01:06:26

Arthur Gallego - Accelerators, Entrepreneurship, and...

The Story of a Brand Show ·

2023/03/03

This episode is brought to you by Sendlane. Arthur says, “I think part of the entrepreneurial journey in our country is that everyone thinks it is so damn easy. The success stories we’ve read about. The billion dollar exits that are so far and few between. I think it's disillusioning when they see that, because this is a blood, sweat and tears industry to build something.” Today, we interview Arthur Gallego, CEO of Gallego & Co Marketing and a 2023 SKU Mentor. Arthur is the preeminent Food &

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01:03:55

Blue Kazoo - Elevating Puzzles to Whole New Stratosphere

The Story of a Brand Show ·

2023/03/01

This episode is brought to you by Sendlane. Darin says, “really one of the best jigsaw puzzles on the market and really elevating it to be unilaterally the best product on the market. And really creating a whole new stratosphere within this category. And it's a category that's very ancient. It's been around in its current form for hundreds of years and in some basic form for thousands of years. And to be able to continue to innovate and elevate on something that’s old is a special project.”

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01:09:53

The Sorority Nutritionist - The Hot & Healthy Method

The Story of a Brand Show ·

2023/02/23

This episode is brought to you by Sendlane. Lauren says, “Me teaching you a healthy meal is not gonna save you. A diet by itself can't save you. You have to understand how to fuel your body, manage your stress, really understand how to cope with life as it happens. You can't talk about nutrition and you can't talk about even entrepreneurship without talking about mindset.” Today, we interview Lauren Hubert, Registered Dietician, Founder, and CEO of The Sorority Nutritionist. The Sorority

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01:14:05

ieró Beauty - Honoring the Beautiful Radiance that is...

The Story of a Brand Show ·

2023/02/22

This episode is brought to you by Sendlane. Nick says, “And ieró comes from my roots and goes all the way back to ancient Greek. And ieró means sacred or eros. So sacred and ancient Greek. And for me and for all of us at the brand ieró, sacred means YOU. It's our homage to you and that authentic, beautiful light that you radiate out into the world every moment of the day. And to be cognizant of that. We're honoring you and we're empowering you, as we want to honor ourselves and empower ourselves

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57:55

Nest - Expanding Economic Opportunity through Craft

The Story of a Brand Show ·

2023/02/21

This episode is brought to you by Sendlane. Rebecca says, “The message is to be deliberate about your shopping. And I think for many people that can feel really overwhelming because we live in a world of fast fashion and fast consumption. My advice is to bite off things that feel manageable. For example, one year I made a commitment that every gift I bought for the entire year was going to be handmade. So maybe I can't afford to buy every single piece of clothing for my growing seven-year-old

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01:04:30

JARS By Dani - Give Jars & Cakes. Make friends. Simple.

The Story of a Brand Show ·

2023/02/17

This episode is brought to you by Sendlane. Dani says, "many people are putting desserts in jars now, but nothing looks like mine. Because it's labor intensive. They are hard to make. It is difficult. This is not an easy company to figure out how to scale, but I didn't want to compromise on the product. I wanted it to look this way, and I wanted to taste this way." Today, we interview Dani Beckerman, Founder of JARS By Dani. Jars by Dani started when founder Dani Beckerman wanted to share her love

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01:00:17

PetPlate - Human-grade Food, Personalized for Your Dog

The Story of a Brand Show ·

2023/02/15

This episode is brought to you by Sendlane. Renaldo says, “we actually put heart and soul into every product that we develop. And again, we think about this as if we were making a product specifically for our dog in our kitchen. In the same way, you would make food for your child or your spouse. That's how we want you to feel. That's the type of quality we want you to expect. And that’s what you're getting from PetPlate on every product you buy from us.” Today, we interview Renaldo Webb, Founder

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01:13:21

Pulse - The Comfort You Deserve

The Story of a Brand Show ·

2023/02/11

This episode is brought to you by Sendlane. Amy says, “every element of building this product, whether in the device or in the consumable side, or in the formulations itself and your packaging, every detail, is something we're extremely proud of, that we've really looked at every detail to say, how can we integrate to make one really amazing experience for what whomever our consumer base is.” Today, we interview Amy Buckalter, Founder of Pulse. Pulse™ is the first-ever touchless personal

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01:02:13

Sunshine Botanicals - The Skin Whisperer

The Story of a Brand Show ·

2023/02/10

This episode is brought to you by Sendlane. Emily says, “it blew my mind. So my brain started to integrate all of these things. I could still do the skin treatments, but not with the tools that most people know. I'm an alternative to Botox surgery, lasers and invasive procedures because I know that there are many roads to Rome. There are different ways to arrive at a solution.” Today, we interview Emily Fritchey, Founder & CEO of Sunshine Botanicals. Sunshine Botanicals believes in clinical

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54:21

Quinn - Be Better, Do Better Snacks

The Story of a Brand Show ·

2023/02/08

This episode is brought to you by Sendlane. Kristy says, “the mission that I've been on is how can we deliver the best food safely to our consumers? And some of that's organic, and some of that's conventional, but that conventional is the reduction of pesticides. How do we reduce pesticides? How do we reduce synthetics and inputs into our soil? How do we clean up waterways? What are our actions doing to meet all of that? And that was where we came up with this Be better, do better initiative.”

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01:08:40

Luminous - Supply Chain Platform Specifically for...

The Story of a Brand Show ·

2023/02/04

This episode is brought to you by Sendlane. Jared says, “we get in line with how e-commerce companies implement tools and what I mean by that is, we don't say, here's luminous, fit all of it in here. We instead say, what is going to work best for you? We have a purchase order tool and an inventory and a warehouse management tool. There is a B2B portal and an invoicing tool. And we can also connect to any tool that you currently use.” Today, we interview Jared Ward, Founder & CEO of Luminous

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1,363 results

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