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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

Breaking down 'What Will Content Distribution Look...

The Content Cocktail Hour ·

2022/01/31

Brett and Jonathan break down and discuss a recorded conversation between Jimmy Daly of Superpath and Ross Simmonds of Foundation titled “What Will Content Distribution Look Like in 2022?” The team at The Juice is thinking critically about content distribution. In the future, marketing teams could have dedicated content distributors. 0:00 Intro 1:16 Conversation with JG 6:56 Main themes of conversation 8:40 Content marketer VS content distributor 13:05 Content user fit 18:00 Community

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Why B2B execs don't understand what good marketing is...

The Content Cocktail Hour ·

2022/01/28

Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. 0:00 Intro 1:21 Conversation with Nemanja 6:40 Consistent content that educates 14:15 Challenge the need for leads 17:18 B2B executives don’t know good marketing 23:08

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MQLs still matter: Commentary on Jason Bradwell's...

The Content Cocktail Hour ·

2022/01/24

Brett and Jonathan dedicated an episode to discuss Jason Bradwell’s latest newsletter article, Why MQL’s Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn’t have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to “capture”

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Hiring, onboarding, and setting up content marketers...

The Content Cocktail Hour ·

2022/01/21

Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.0:00 Intro0:42 Conversation

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What B2B marketers can learn from The Weeknd

The Content Cocktail Hour ·

2022/01/18

Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. 0:00 Intro 2:32 Finding podcast guests 6:00 Jason Bradwell 8:10 Collaboration 8:50 Mistakes when creating marketing strategies 12:30 Camela Thompson at CaliberMind 14:56 Debriefing recent episodes 18:17 Letters for The Blend 19:50 Parallels to The Weekend 28:20

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Exploring the theme of your show with Jay Acunzo

The Content Cocktail Hour ·

2022/01/14

Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 0:00 Intro 1:16 Conversation with Jay 2:12 8 years of podcasting 3:06 Premise, topic, hook 7:10 Customers’ pain points 10:45

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What B2B marketers can learn from fitness apps like...

The Content Cocktail Hour ·

2022/01/10

Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did by focusing on progress over perfection. 0:00 Intro 1:00 Conversation with JG 3:02 Building a team 6:45 Priorities of CEO 9:41 Fundraising 12:31

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The power of internal marketing with Camille Trent of...

The Content Cocktail Hour ·

2022/01/07

Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reaches the right audience. 0:00 Intro 1:00 Conversation with Camille 1:55 Copywriting and distribution 4:53 Packaging content 5:42 Avenues of

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Welcome to Modern Day Marketer

The Content Cocktail Hour ·

2022/01/04

A new year, a new podcast name! Welcome to the Modern Day Marketer podcast. Your host, Brett McGrath, is excited as ever for another year to pick the brains of Modern Day Marketers. The Juice had a momentous first year and the podcast provided many benefits and connections along the way. In this episode Brett explains the reason for the change and discusses what is ahead for the show.0:00 Intro 1:20 New podcast name 3:44 Reflecting on 2021 4:50 History of podcast 11:00 Power of

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Modern Day Marketers #11: Audience First

The Content Cocktail Hour ·

2021/12/20

On the last episode of 2021, Jonathan and Brett discuss the number one trait of the modern-day marketer, putting the audience first. Gone are the days of the me-centered marketers that are blinded by hitting their KPI goals. It’s critical to build trust with your audience, truly understand their needs, and make it easy and accessible for them to come to you when they’re ready. The Juice wishes you a restful holiday break and a happy New Year. Join The JuiceSign up for The Blend (weekly

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Blurring the lines between content and growth...

The Content Cocktail Hour ·

2021/12/17

Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth. 0:00 Intro 0:51 Conversation with Mark 2:11 Hosting Demand 2021 4:55 Promoting event 7:15 Metadata 9:04 Director of Growth 10:56

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Modern Day Marketers #10: Playing the long game

The Content Cocktail Hour ·

2021/12/13

Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly. 0:00 Intro 0:54 Conversation with JG 3:30 Role of CEO 5:42 “We need more leads” 9:15 Vitamin or pain killer 12:30 Can’t be measured 13:55 Demand activity or brand

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How to connect all of your content streams on a...

The Content Cocktail Hour ·

2021/12/10

Meisha Bochicchio is a Content Marketing Manager at Wistia, a video marketing platform that makes it easy for businesses to find, engage, and grow their audience. Meisha shares what it’s like operating within a high-functioning content team, how they effectively communicate internally, and ways the teams have aligned to create relevant content. 0:00 Intro 1:08 Conversation with Meisha 4:13 Wistia 10:55 Aligning teams 14:05 SEO and Content Strategy 17:18 Top down mindset 19:00 Battling

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Modern Day Marketers #9: WTF is Frictionless Content?

The Content Cocktail Hour ·

2021/12/06

Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same. 0:00 Intro 1:18 Conversation with Jonathan 4:40 Frictionless content 6:55 Nobody wants to be a lead 8:40 Pressure from

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Bringing the journalist mindset to B2B content...

The Content Cocktail Hour ·

2021/12/03

Matthew Desrosiers is the newly hired Director of Content Marketing at Uberflip, a content experience platform that empowers marketing and sales teams to make relevant and engaging content. Matthew says the link between journalism and B2B marketing is natural curiosity. You don’t need to be an expert in a subject to write about or market it. Brett and Matthew discuss the steps in evaluating content marketing strategies, buyer journeys, and collaboration in this valuable conversation. 0:00

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Modern Day Marketers #8: Turning down the volume game...

The Content Cocktail Hour ·

2021/11/29

Brett adds another quality to the growing list of what makes a modern-day marketer, the foresight to focus on quality over quantity. He also announces his new e-book, The Modern Day Marketers Guide to Turning Down Volume Game and Turning Up Quality Content, and calls out the many collaborators involved. 0:00 Intro 3:02 Mistakes in demand generation 5:45 Need for leads 6:50 Batch and blast 11:20 New E-Book 13:30 Closing quote Join The JuiceSign up for The Blend (weekly newsletter from The

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Modern Day Marketers #7: The power of being community...

The Content Cocktail Hour ·

2021/11/22

Brett and Jonathan agree that modern-day marketers are community-driven. Luckily, that doesn’t mean having to build a community from scratch; it’s about finding awesome communities that already exist and getting involved in a meaningful way. The Juice has made themselves a part of many of these groups, including Superpath. Why scuba dive in a pool, when there’s already an ocean? 0:00 Intro 1:03 Conversation with JG 3:24 Community 4:57 Account-based marketing 6:10 Scuba dive metaphor 8:10

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6 mistakes B2B companies make with their podcast with...

The Content Cocktail Hour ·

2021/11/19

James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue. 0:00 Intro 2:27 Who is James 7:52 Benefits of podcasting 10:18 B2B marketers’ pain point 14:28 Podcasts drive pipeline and revenue 16:20

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Modern Day Marketers #6: Dedicated to distribution

The Content Cocktail Hour ·

2021/11/15

The conversation on modern-day marketers continues, with Jonathan and Brett discussing content distribution. Modern-day marketers shouldn’t create new content, without ensuring that what they’ve already published is reaching the right audience. The Juice improves the discoverability of content that already exists. 0:00 Intro 1:46 Episodic content 4:20 Content distribution 7:40 Car selling analogy 12:48 Distribution is time intensive 14:40 Don’t hate the player, hate the game 18:10 Paternity

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The long vs. short game in content marketing with...

The Content Cocktail Hour ·

2021/11/12

Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging. 1:16 Conversation with Janet2:13 Clearbit 3:08 Cross-functional work 5:00 Short term/direct response marketing 7:30 Long term marketing 9:30 Communicating value 13:04 Engaging experiences 14:20 Data-driven marketing 16:30 Role of content marketer 19:30

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364 results

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