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PODCAST

How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.How I Built Thisis a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early

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All Episodes

00:42:54

Reimagining seafood production with Aryé Elfenbein...

How I Built This with Guy Raz ·

2023/06/29

When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brainstorming sessions, they settled on pursuing a scientific approach to growing meat for human consumption. This week on How I Built This Lab, Aryé and

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01:17:32

Dutch Bros. Coffee: Travis Boersma

How I Built This with Guy Raz ·

2023/06/26

From a coffee cart parked uneasily in a grocery parking lot, Travis and Dane Boersma grew Dutch Bros into a sprawling chain of 700-plus beverage restaurants. Before they got started in Grants Pass, Oregon, in 1992, Dane had never tried espresso, and neither brother knew how to make it. But with the help of nearby experts, they learned the craft—and even improvised their own recipes, like mocha made with chocolate milk from a local dairy. Eventually, Dutch Bros would go from pushcarts to

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00:47:36

Reinvesting in our cities with renewable energy with...

How I Built This with Guy Raz ·

2023/06/22

When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment -- a dangerous and energy-inefficient practice that’s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resident safety because of dated infrastructure. He founded BlocPower in 2014 to address this precise problem, focusing on low-income communities so often

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01:09:30

Spikeball: Chris Ruder

How I Built This with Guy Raz ·

2023/06/19

When Chris Ruder set out to revive a ball-and-net game from his childhood, he was pretty sure he would fail. He wasn’t really into sports and had never run a business. But after 15 years, Spikeball has grown into a thriving brand with a global following. Spikeball is a two-on-two game where players hit a rubber ball onto a circular net. Invented in 1989, it never took off. But in 2003, when childhood friends dusted off a duct-taped set, Chris began daydreaming about bringing it back to life. For a

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00:42:36

Saving the f#$%ing rainforests with Shara Ticku of...

How I Built This with Guy Raz ·

2023/06/15

Palm oil is a wonder ingredient, used in almost everything from toothpaste and oat milk to biodiesel and laundry detergent. But to keep pace with rising global demand, producers have burned down millions of acres of rainforests to create more palm oil plantations, worsening climate change and making the air hazardous for entire countries in the process. C16 Biosciences has a plan to save those rainforests – and to shake up the behemoth palm oil industry while doing it. Since founding the

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01:13:24

Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

How I Built This with Guy Raz ·

2023/06/12

Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a common frustration with an everyday purchase: razors. Locked behind counters like diamond bracelets, they were inconvenient to buy and expensive to replace, with branding that seemed more suited to James Bond than a regular guy. So Andy and Jeff took on the Goliath of the shaving industry, Gillette—and

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00:31:46

Tapping the heat beneath your feet with Kathy Hannun...

How I Built This with Guy Raz ·

2023/06/08

Millions of American households rely on oil for heat. Growing up in New Hampshire, Kathy Hannun was familiar with this decades-old and environmentally-taxing approach. As part of Google’s innovation lab, X, she began unearthing a solution — indeed from underground... This week on How I Built This Lab, Kathy discusses how her company, Dandelion Energy, has made geothermal energy accessible for heating and cooling homes across the northeastern United States. Plus, Kathy explains why widespread

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01:09:35

Tory Burch: Tory Burch

How I Built This with Guy Raz ·

2023/06/05

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambitions when her first designs were rejected by Ralph Lauren. But after noticing there were plenty luxury brands and plenty of affordable brands but nothing in between, Tory began to see a gap that she could fill. She tried to revive a dormant brand from the 1960’s, until one phone call put an end to that idea. So in 2004, with the help of her

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00:41:31

Cultivating a creative community with Tina...

How I Built This with Guy Raz ·

2023/06/01

“Who you hang out with determines what you dream about and what you collide with.” - Seth Godin Yearning to find community as a Swiss transplant in New York City, Tina Roth-Eisenberg was so moved by these words that she transformed an old office into a fresh co-working space for creatives. From that space, Tina would incubate her would-be biggest project yet: CreativeMornings, an event series that brings local creatives together, which has since grown to over 200 chapters around the world And

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01:15:38

Chef and Restaurateur: Thomas Keller

How I Built This with Guy Raz ·

2023/05/29

Thomas Keller is one of the best—and best known—chefs in America, but it took him 40 years to get there. He took a long, winding path through the culinary arts; from whisking his first hollandaise sauce at the Palm Beach Yacht Club, to learning the painstaking art of pastry at one of the finest restaurants in France. He also worked in some of America’s most demanding kitchens, and failed at two of his own restaurants before purchasing The French Laundry in Napa Valley—a place he would transform into

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00:36:22

HIBT Lab! Google: Sundar Pichai (2022)

How I Built This with Guy Raz ·

2023/05/25

Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative companies in the world. This week on How I Built This Lab, Sundar reflects on the unique journey that led him to Google, and the values that inspire and

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01:17:39

Alamo Drafthouse Cinema: Tim and Karrie League

How I Built This with Guy Raz ·

2023/05/22

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name for themselves by offering dinner with the movie, creative pairings (like sake with Godzilla), and roadshows where movie-goers could watch Deliverance in canoes, or Rocky on the famous steps in Philly. Alamo Drafthouse Cinema

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00:44:43

HIBT Lab! Cotopaxi: Davis Smith

How I Built This with Guy Raz ·

2023/05/18

Davis Smith has spent the last nine years building the outdoor gear and clothing brand, Cotopaxi. The company’s slogan, Gear for Good, encapsulates everything about the way they do business, from using recycled and remnant materials to donating a portion of their revenue to nonprofits that fight poverty. It’s a story that Davis told when he was first on How I Built This in 2020. This week on How I Built This Lab, Davis returns to give Guy an update on how Cotopaxi weathered the COVID-19 pandemic

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01:10:44

Mielle Organics: Monique Rodriguez

How I Built This with Guy Raz ·

2023/05/15

For Monique Rodriguez, hair care was a hobby; she never thought she could build a business. In fact, after high school, Monique followed her mother’s advice to find a solid, recession-proof career, and she went into nursing. However, Monique realized it was not for her, and she pursued side gigs selling everything from Mary Kay to cable subscriptions. But when a devastating loss turned Monique’s world upside down, she found joy in her hobby. What started as Monique’s homegrown haircare experiments

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00:42:57

HIBT Lab! Landed: Alex Lofton

How I Built This with Guy Raz ·

2023/05/11

Pricey down payments have put homeownership out of reach for many Americans, especially those who don’t have access to intergenerational wealth. This issue is particularly acute in cities, where the salaries of essential workers like educators, healthcare professionals, and municipal service providers haven’t kept pace with skyrocketing home values. An introductory finance course got Alex Lofton thinking about his own experience with this issue — and creative ways to address it. In 2015, he and

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01:32:28

Hinge: Justin McLeod (2021)

How I Built This with Guy Raz ·

2023/05/08

In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded mixed results: good dates, bad hookups, mismatched swipes, and missed opportunities. Disappointed with this outcome and inspired by a sudden twist in his

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00:39:48

HIBT Lab! Babcock Ranch: Syd Kitson

How I Built This with Guy Raz ·

2023/05/04

What would it take to build America’s first solar-powered town? What about a town that could withstand a direct hit from a hurricane? In the early 2000s, Syd Kitson, a former NFL football player and real estate developer, set out to do both at the same time. The result was a community in southwest Florida called Babcock Ranch. This week on How I Built This Lab, Guy talks with Syd about how he negotiated the purchase of a 91,000 acre parcel of land, conserved 80% as a nature preserve, and developed

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01:18:48

Suitsupply: Fokke de Jong

How I Built This with Guy Raz ·

2023/05/01

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas, like when he

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00:41:54

HIBT Lab! Hevesh5: Lily Hevesh

How I Built This with Guy Raz ·

2023/04/27

Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business. Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, have more than a billion views and counting... This week on How I Built This Lab, Lily recalls her path to becoming one of the best-known domino artists in

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01:10:26

Manduka: Peter Sterios

How I Built This with Guy Raz ·

2023/04/24

Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around it. He used yoga to ease neck strain and loosen his hamstrings, but eventually became a serious practitioner and teacher, running his own studio in central California. In the late 1990’s, before the proliferation of yoga brands, Peter came across a mat that was thicker and more durable than any he’d seen. He anticipated there would be growing demand for

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413 results

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