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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

41:43

Why This Startup Founder Is Spending $0 On Paid...

Marketing Against The Grain ·

2023/03/28

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+

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40:27

GPT-4 Beta User Reveals What Jobs It Will Destroy In...

Marketing Against The Grain ·

2023/03/23

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023. Connect with Nathan! Twitter https://twitter.com/labenz LinkedIn https://www.linkedin.com/in/nathanlabenz/ About Nathan Labenz Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company,

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35:41

GPT-4 Update: EVERYTHING You Need To Know (#102)

Marketing Against The Grain ·

2023/03/21

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years. Mentions: GPT-4 https://openai.com/research/gpt-4 Google Docs https://www.google.com/docs/about/ Zapier https://zapier.com/ OpenAI https://open.ai/ David Blaine

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36:20

How To Protect Your Business From GPT-4 in 2023 (#101)

Marketing Against The Grain ·

2023/03/16

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world? Mentions HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence GPT-4 https://openai.com/product/gpt-4 Microsoft AI https://www.microsoft.com/en-us/ai Quora

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39:37

How We Grew HubSpot From $10 Million to $1 Billion |...

Marketing Against The Grain ·

2023/03/14

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric. Mentions Inbound Marketing by Brian Halligan & Dharmesh Shah

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33:14

OpenAI’s ‘Foundry’ Release Will Change Marketing...

Marketing Against The Grain ·

2023/03/09

A.I. will forever change how we use technology and software. Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I. Mentions Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX Open AI https://open.ai/ Nathan Labenz's Twitter thread

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29:57

Timeless Marketing Advice from Seth Godin

Marketing Against The Grain ·

2023/03/07

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more. Mentions Seth Godin https://www.sethgodin.com/ The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 HubSpot TV

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27:52

How To Make $700 Million Selling Sparkling Water?

Marketing Against The Grain ·

2023/03/02

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more. Mentions: Liquid Death https://liquiddeath.com/ Liquid Death’s YouTube channel

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41:13

How Lenny Rachitsky Makes +$500,000/Year As a Content...

Marketing Against The Grain ·

2023/02/28

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more. About Lenny Rachitsky Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years

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30:01

Bing A.I. Search is Way More Advanced Than We Realized…

Marketing Against The Grain ·

2023/02/23

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the implications of government regulations, and how YOU can take advantage of all these emerging technologies for your marketing to get ahead of the competition. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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35:53

Ranking 2023's Top 6 Marketing Strategies

Marketing Against The Grain ·

2023/02/21

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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40:43

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Marketing Against The Grain ·

2023/02/16

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen. Connect with Meghan! Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ About

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15:24

The Best & Worst Super Bowl Ads of 2023: Marketing...

Marketing Against The Grain ·

2023/02/14

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the multi-million dollar price, the importance of emotional connection with ads, ideas on how to use your ad budget for more ROI, and revealing the best ad of the Super Bowl (hint: it wasn’t an ad). We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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10:48

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO...

Marketing Against The Grain ·

2023/02/13

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

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38:41

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Marketing Against The Grain ·

2023/02/09

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran break it down and give you their hot takes on this fired up episode. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok:

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29:26

The 7 “First Principles” Of Marketing

Marketing Against The Grain ·

2023/02/07

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you create a product, how to be 10x more valuable than the competition, why being average won’t help you win the internet, and so much more. If you want more first principles, check out this episode https://link.chtbl.com/tOax2x5z We’re on Social Media! Follow us for everyday marketing wisdom straight to

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10:24

3 TikTok Predictions For 2023 & Beyond

Marketing Against The Grain ·

2023/02/02

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to your business, how this will cement TikTok as a major player in the social media space, and tactical takeaways to pivot your short-form content strategy to move YOUR business forward. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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33:43

5 Marketing Mistakes That Are Killing Your Business

Marketing Against The Grain ·

2023/01/31

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out), why trying to be great at everything is wrong, why you shouldn’t hire solely for experience and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok:

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23:18

Use This Marketing Framework To Build A Cult Brand

Marketing Against The Grain ·

2023/01/26

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

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33:52

This Leaked Memo From Yahoo Explains Why Big...

Marketing Against The Grain ·

2023/01/24

What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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