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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

40:21

270: Get It Done - 11 Apps to Make You Superhuman...

The Food Blogger Pro Podcast ·

2020/09/15

How to remind yourself of personal and business tasks, protect your stuff from theft, and keep a tidy computer with Bjork Ostrom. ----- Welcome to episode 270 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about his must-have apps for a productive business and personal life. Get It Done Apps are great to help you become more productive, track your progress, and optimize your day. But which are our absolute favorites? The ones we rely on day after day, week after week to help

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44:55

269: Quality Content - How To Create The Best Recipes...

The Food Blogger Pro Podcast ·

2020/09/08

How to manage a team as a blogger, republish content, and identify high-quality content with Sally McKenney. ----- Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers. How To Create The Best Recipes for Your Readers We’re so excited to welcome Sally from Sally’s Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food

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01:06:19

268: FBP Rewind - Blogging Misconceptions, How to...

The Food Blogger Pro Podcast ·

2020/09/01

Is the blogging niche too saturated, how to find a good host for your website, and the difference between WordPress.com and WordPress.org. ----- Welcome to episode 268 of The Food Blogger Pro Podcast! This week on the podcast, we’re resharing an episode in which we offer advice to new food bloggers. Blogging Misconceptions, How to Choose a Host, and Why WordPress We’re going back to basics today and resharing an episode from 2019 about starting a blog. If you have an idea for a blog, business,

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01:03:48

267: FBP Rewind - An Architect’s Journey to Becoming...

The Food Blogger Pro Podcast ·

2020/08/25

Creating a freelance photography business, shooting in manual mode, understanding a DSLR, and tips for improving your food photography skills with Ashley McLaughlin. ----- Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode about freelance food photography with Ashley McLaughlin. Freelance Food Photography…with a side of Architecture We’re revisiting one of our past episodes about food photography this week! We interviewed Ashley

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01:06:49

266: FBP Rewind - Write More, Write Better, and Write...

The Food Blogger Pro Podcast ·

2020/08/18

Learn how to write with focus, read with purpose, and build your community in this special FBP Rewind episode with Gabriela Pereira from DIY MFA. Welcome to episode 266 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes about writing with Gabriela Pereira from DIY MFA. Write More, Write Better, and Write Smarter Writing –– do you love it or hate it? It seems to be one of those topics that really divide people; either you love the

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53:21

265: Adapting and Adjusting - Having a Gratitude...

The Food Blogger Pro Podcast ·

2020/08/11

Delegating work, how to solve your readers' problems, and dedicating time to learn with Beth Moncel. ----- Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years. Adapting and Adjusting We’re so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we’re excited to catch-up with her in this episode. While we do talk

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53:44

264: Persistence - Building a Seven-Figure Blogging...

The Food Blogger Pro Podcast ·

2020/08/04

Creating reader-first content, how to effectively work with brands, and creating a seven-figure income with Chelsea Lords. ----- Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business. Persistence It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast! Her original episode on the FBP Podcast is one of our all-time most-downloaded

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58:21

263: Creating with Confidence - Consistency, Quality...

The Food Blogger Pro Podcast ·

2020/07/28

How to advocate for your brand, the importance of content, and growing an Instagram following to 1.7 million with Tieghan Gerard. ----- Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family. Creating with Confidence Today we’re welcoming Tieghan Gerard back to the podcast after four whole years! Tieghan has been pretty busy these past few years; she learned how to

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53:03

262: A Food Blogging Journey - Freelancing, Ads,...

The Food Blogger Pro Podcast ·

2020/07/21

How to understand your blog data, why blogging was more profitable than freelancing, and how to write a cookbook with Mary Cressler and Sean Martin. ----- Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge about the journey to how they run their food blog today. The Journey of Food Bloggers Mary Cressler and Sean Martin have done it all: they freelanced, they worked with ad companies, they worked with

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57:05

261: Managing Sponsored Content - How to Work With...

The Food Blogger Pro Podcast ·

2020/07/14

Why metrics are so important to brands, how to increase the probability of working with your favorite brand, and how content ownership works with Bruno Bornsztein. ----- Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work. How to Work With Brands It's Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from

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45:38

260: Managing Sponsored Content - How Pinch of Yum...

The Food Blogger Pro Podcast ·

2020/07/07

How to communicate with brands, work with brands goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work. Managing Sponsored Content Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going

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58:03

259: Keep Showing Up - Finding Success On YouTube...

The Food Blogger Pro Podcast ·

2020/06/30

Why watch time is important on YouTube, how to produce video content without a crew, and the types of videos that perform best on YouTube with Beth Le Manach. ----- Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube. Keep Showing Up Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos? If not, you’re in luck! This week on the podcast,

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51:14

258: Uncorked - Conversations on Race and Wine with...

The Food Blogger Pro Podcast ·

2020/06/24

How to start having conversations about race, how wine and race intersect, and how to support black and people of color in the wine industry. ----- Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked." Uncorked If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those

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36:56

257: Where Do We Go From Here - Pinch of Yum Post Recap

The Food Blogger Pro Podcast ·

2020/06/16

Our favorite resources to help support black-owned businesses and learn more about being actively anti-racist with Bjork and Lindsay Ostrom. ----- Welcome to episode 257 of The Food Blogger Pro Podcast! This week on the podcast, Bjork and Lindsay talk about the resources they’re using to learn about racism and some ways that we can support black-owned businesses. Where Do We Go From Here After a two-week hiatus from the podcast, we’re back with an incredibly important episode from our fearless

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03:16

An Update

The Food Blogger Pro Podcast ·

2020/06/02

We're taking a break from our normal podcast schedule this week to reflect and offer help and support to those who need it. Here are the links to the resources and organizations Bjork mentioned in this episode: The Where Do We Go From Here post on Pinch of Yum Lake Street Council NAACP The beauty of anti-racism is that you don’t have to pretend to be free of racism to be an anti-racist. Anti-racism is the commitment to fight racism wherever you find it, including in yourself. And it’s the only way

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49:17

256: Career Transitioning - Love Your Next Career...

The Food Blogger Pro Podcast ·

2020/05/26

Why connection is important, how to make the most out of growth opportunities, and how to build a career that you love with Wendy Braitman. ----- Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps. Career Transitioning Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or making a

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49:21

255: How-To Videos - Engaging Video Made Simple with...

The Food Blogger Pro Podcast ·

2020/05/19

How the Jumprope app works, why how-to videos are great for recipe creators, and the importance of stories with Jake Poses. ----- Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app. How-To Videos Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video. Jumprope is a new

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34:53

254: Leveraging Traffic - What You Can Do With More...

The Food Blogger Pro Podcast ·

2020/05/12

Using Google Analytics to form content decisions, why email list signups are important for food bloggers, and the impact more traffic has on ad revenue. ----- Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog. Leveraging Traffic As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it’s

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57:01

253: Growth Hacking - How Yumna Jawad Got 2.2M...

The Food Blogger Pro Podcast ·

2020/05/05

How to grow an audience on social media, why connection is important, and how to post unique content to TikTok with Yumna Jawad. ----- Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following. Growth Hacking In today’s episode, you’ll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of her 200,000

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01:42:53

252: Expert Check-In - What You Should Know About...

The Food Blogger Pro Podcast ·

2020/04/28

How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest. ----- Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies. What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020 Today, Bjork is

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