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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:14:40

Buffer’s Nicole Miller's Guide to Twitter for Businesses

Social PR Secrets by Lisa Buyer ·

2020/02/14

What’s the most important thing to remember in managing a social media community? Nicole Miller says it all comes back to being able to listen to your audience and giving them what they need. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with engagement expert Nicole Miller to get her advice for community management. If you want to know how to best engage with your audience, Nicole is the guide you need. Nicole is the Community Champion and Team

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00:41:25

Kim Vij’s Pinterest Optimization Secrets

Social PR Secrets by Lisa Buyer ·

2020/02/11

Are you getting the most out of Pinterest for public relations? In this episode, find out how to optimize your Pinterest page, organizational skills, and much more. Lisa Buyer and Cathy Hackl talk with Pinterest powerhouse, Kim Vij. Kim Vij is a Pinterest consultant, blogger, freelance writer, speaker, and educator who shares all of her secret hacks to success for Pinterest and PR. Kim Vij discusses how exactly you can optimize your Pinterest and different tools you can use

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00:41:25

Kim Vij’s Pinterest Optimization Secrets

Social PR Secrets by Lisa Buyer ·

2020/02/11

Are you getting the most out of Pinterest for public relations? In this episode, find out how to optimize your Pinterest page, organizational skills, and much more. Lisa Buyer and Cathy Hackl talk with Pinterest powerhouse, Kim Vij. Kim Vij is a Pinterest consultant, blogger, freelance writer, speaker, and educator who shares all of her secret hacks to success for Pinterest and PR. Kim Vij discusses how exactly you can optimize your Pinterest and different tools you can use. Pinterest doesn’t

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00:26:50

Jabez Lebret’s LinkedIn Lessons

Social PR Secrets by Lisa Buyer ·

2020/02/07

Isn’t LinkedIn just a platform to share your resume and meet employers? Jabez Lebret says no and shares all the potential for a brand to share information on the social platform. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with agency owner and author Jabez Lebret gets down to business discussing the real potential uses of LinkedIn for a brand. For his own agency, Get Noticed Get Found, Lebret uses LinkedIn as a tool to share more information with

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00:26:50

Jabez Lebret’s LinkedIn Lessons

Social PR Secrets by Lisa Buyer ·

2020/02/07

Isn’t LinkedIn just a platform to share your resume and meet employers? Jabez Lebret says no and shares all the potential for a brand to share information on the social platform. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with agency owner and author Jabez Lebret gets down to business discussing the real potential uses of LinkedIn for a brand. For his own agency, Get Noticed Get Found, Lebret uses LinkedIn as a tool to share more information with consumers. Lebret

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00:20:59

Melissa Fach's Strategy to avoid Social Tragedy

Social PR Secrets by Lisa Buyer ·

2020/02/04

If you’re going to run social media for a brand, what’s the most critical thing for you to know? According to Melissa Fach, it’s absolutely essential to find out the brand’s core values first! In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer sits down with social media expert Melissa Fach to get her advice on how to navigate public interaction as the face of a company via social platforms. If you’re looking to improve a brand’s image, or simply

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00:20:59

Melissa Fach's Strategy to avoid Social Tragedy

Social PR Secrets by Lisa Buyer ·

2020/02/04

If you’re going to run social media for a brand, what’s the most critical thing for you to know? According to Melissa Fach, it’s absolutely essential to find out the brand’s core values first! In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer sits down with social media expert Melissa Fach to get her advice on how to navigate public interaction as the face of a company via social platforms. If you’re looking to improve a brand’s

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00:26:08

David Meerman Scott on Newsjacking 101

Social PR Secrets by Lisa Buyer ·

2020/01/31

How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking? In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott. David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the

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00:26:08

David Meerman Scott on Newsjacking 101

Social PR Secrets by Lisa Buyer ·

2020/01/31

How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking? In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott. David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares

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00:13:52

Nick Cicero’s Lessons on Snapchat

Social PR Secrets by Lisa Buyer ·

2020/01/28

How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you. In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media

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00:13:52

Nick Cicero’s Lessons on Snapchat

Social PR Secrets by Lisa Buyer ·

2020/01/28

How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you. In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to

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00:18:28

Cindy Krum Dials In Mobile and Social

Social PR Secrets by Lisa Buyer ·

2020/01/24

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social

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00:18:28

Cindy Krum Dials In Mobile and Social

Social PR Secrets by Lisa Buyer ·

2020/01/24

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media

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00:22:23

SEO/SMO Experts Virginia Nussey, Mindy Weinstein and...

Social PR Secrets by Lisa Buyer ·

2020/01/21

During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important

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00:22:23

SEO/SMO Experts Virginia Nussey, Mindy Weinstein and...

Social PR Secrets by Lisa Buyer ·

2020/01/21

During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. During this segment, we get to hear all about SEO and SMO from three experts. Search engine

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00:22:15

Collin Austin Shares Secrets to Snapchat Success

Social PR Secrets by Lisa Buyer ·

2020/01/17

How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection. When Social PR Secrets Podcast host Lisa Buyer spoke with New Scooters For Less owner Collin Austin, he discussed how using Snapchat allows him to connect with customers and build a stronger relationship. It’s easy to think social media is simply posting the latest discount or sale for your business, but Austin advises business owners to post a mix of

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00:22:15

Collin Austin Shares Secrets to Snapchat Success

Social PR Secrets by Lisa Buyer ·

2020/01/17

How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection. When Social PR Secrets Podcast host Lisa Buyer spoke with New Scooters For Less owner Collin Austin, he discussed how using Snapchat allows him to connect with customers and build a stronger relationship. It’s easy to think social media is simply posting the latest discount or sale for your business, but Austin advises business owners to post a mix of personal and

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00:25:26

Joe Puglisi: How Buzzfeed Creates Viral Worthy Content

Social PR Secrets by Lisa Buyer ·

2020/01/14

Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information. Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies. Buzzfeed makes creating viral content seem easy, however, we all know that isn’t

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00:25:26

Joe Puglisi: How Buzzfeed Creates Viral Worthy Content

Social PR Secrets by Lisa Buyer ·

2020/01/14

Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information. Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies. Buzzfeed makes creating viral content seem easy, however, we all know

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00:29:00

Peg Fitzpatrick on Social Media Strategy

Social PR Secrets by Lisa Buyer ·

2020/01/10

How can brands find ambassadors? What are micro-influencers? In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the

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343 results

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