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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

15:50

Value the Ask with Devon Smiley

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/07/24

In today's three word rebellion spotlight, we have Devon Smiley. Devon is an absolute expert in a skill that each of you, including me, 1000% need for our businesses and our speaking business: she is a negotiation consultant and speaker and has 15 years of experience with Forbes' finest and small businesses alike. In today's episode, we talk about: How Devon got into the business of negotiation Why she is rebelling against the classic, "alpha-dog" style of negotiation The difference

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12:50

4 Types of Stories to Tell Even If You Don’t Like...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/07/17

I really don't like telling my story. Part of the reason why is that I consider myself a fairly private person. And while I'll share whatever with my nearest and dearest people sharing with you - the person listening to this podcast right now - makes me rather uncomfortable. Because I wonder if you really would care if I talked more about myself. I've sat through too many speeches, podcasts, interviews, and panel discussions where the person on the stage just blathers on and on about

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12:17

Harnessing the Power of Small Moment Stories

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/07/10

Being seen. We speakers crave it. And yet, at the same time, we are a bit terrified by it as well. If we get on stage, Facebook Live, a webinar, or a podcast and tell our story and share our expertise, we wonder what will they think? Then we worry that they won't show up to hear us speak anyway, and if they do, they will criticize us for sharing our truth. Sharing what we're deeply passionate about is a scary proposition. It makes us vulnerable. We lay bare and we worry about the rejection

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10:00

Storytelling for People Who Hate Talking About...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/07/03

Share your soul stirring story. Your story? It's your legacy. You must share it on the stage. You are doing your audience a huge disservice if you don't share your story. Heck, the whole world wants to hear your story. Or, do they? Telling your story is very popular public speaking advice. However, a friend of mine did an informal poll on Facebook asking, "What breaks your trust with a speaker?" The number one answer was fascinating to me, because the number one thing that breaks the

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13:03

Creating Time Space to Work on Your 3 Word Rebellion

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/06/26

Time. There's never enough of it, right? If you are feeling time starved, like there's not enough hours in the day to do the work that you want to do, I 100 percent feel you right now. I am spending my days working with my clients, who I love, talking with potential clients, working on business development, writing the three word rebellion book, working with my coach and recording this podcast - so I know you're super busy too. Yet you also have your eye on making a difference in this

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8:51

One Simple Action to be Visible with Your Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/06/19

What's next? When I finished working with a client, I always want them to leave with a plan for what's next. They have done the creative work with me to find their three word rebellion, craft those talking points, write a speech or create a workshop or Webinar to launch their message into the world. When they leave, I want to make sure that they have an action plan for getting visibility on their message. And this action plan is completely customized to them. It can include strategies for

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10:22

How to Know You’re Really Ready to Go Big with Your 3...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/06/12

That "I'm not ready" feeling. It creeps in every time you want to expand, to get bigger with your message. And your 3 Word Rebellion? Well that requires you to get bigger. (If you don't know what a 3 Word Rebellion is, go to threewordrebellion.com and check it out) That 3 Word Rebellion requires you to take up more space, to speak its truth every day of the week. When you and I see that requirement, it is so easy to let the "I'm not ready" feeling to creep in. I hear it all the time when

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39:40

3 Word Rebellion with Book Coach Jennie Nash

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/06/05

I know you shouldn’t have a favorite episode. It’s a bit like having a favorite child or favorite cat. It just shouldn’t be done. This interview is my favorite interview I’ve ever done for the Rebel Speaker Podcast. Jennie Nash is a book coach who helped yours truly develop and put words around the 3 Word Rebellion framework. When Jennie asked if she could come on the pod, and talk through her own 3 Word Rebellion, I said: “hell yes, you can!” She and I covered so much more than that during

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19:54

What Creates a Movement with Nikki Groom

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/05/29

What kind of weirdo wants to start a movement? I mean seriously! Starting a business or being a speaker is crazy making enough. And a movement -- wow that’s a whole other ball of complexity. Lucky for you and me, we are not alone in our quest to create something that is bigger than our business. Nikki Groom, the host of the Movement Makers podcast, is on a mission to support aspiring Change Makers to step into their leadership role and create their movement. If you’ve been working on your 3

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9:14

Create a Message that is Bigger than Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/05/22

There’s such a focus on scaling your business to 6-figure, 7-figures, a gazillion figures in the business world. I’ve always found that emphasis on money meaningless (not that I don’t love money and the freedom that it brings...it’s just a hollow goal to chase). The business owners that I have been talking to lately have been focused on creating something bigger than their business. They want to make a huge difference and they want their message to take on a life of its own. The 3 Word

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8:36

What Comes After Your 3 Word Rebellion

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/05/15

You've done the work, you've discovered your 3 Word Rebellion and you're super excited about it (even if you haven't discovered yours yet, don't worry, I'll tell you how to get help with that). But now that you have your 3 Word Rebellion, you may be wondering, now what? How do I get this message out there? What do I DO with my 3 Word Rebellion A 3 Word Rebellion doesn't do you or the world any good if you keep it under wraps or don't know how to disseminate that message. While the 3 Word

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12:51

What Makes a Compelling 3 Word Rebellion

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/05/08

The number one question I am asked about the 3 Word Rebellion is, “can you give me some examples of great 3 Word Rebellions?” Of course I can. 3 word Rebellions are all around us. All you need to do is look for them. On this episode of the rebel Speaker Podcast, I'll talk about what makes a 3 Word Rebellion compelling. I'll give you three case studies of 3 Word Rebellions that I think are awesome and why they work. Finally I have a special announcement I'll be revealing to you how you can

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31:35

Celebrating 100 Episode of the Rebel Speaker Podcast!

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/05/01

We are CELEBRATING the 100th episode of the Rebel Speaker Podcast. Woo-hoo!! Pop the champagne. Throw the confetti. Strike up the band. We are having a party. We’ve got a very special episode of the podcast. Maggie Patterson of Small Business Boss, flips the mic on me and asks me questions. As one of my business besties, she knows where all the bodies are buried all my secrets. I rant. I rave. You get to find out which of my cats I’m most like. Seriously here is exactly what you’ll take

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19:51

Choose Wonder Over Worry with Amber Rae

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/04/24

We are kicking off a new series on the Rebel Speaker podcast called, The Movement Makers Spotlight. A movement maker is a catalyst who uses their message to change the world for the better. Using the three-word rebellion framework, we dive deep into the change these movement makers want to create. Plus, it gives you an insight on how others crafted their own 3 Word Rebellion. I am so excited because our very first guest is Amber Rae. She is called a millennial motivator by Fortune and the

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9:05

3 Creative Constraints for Crafting Your 3 Word...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/04/17

Did you know that Dr. Seuss's editor challenged him to write a book using only 50 words? He accepted and rose to that challenge. Oh, yes, he did, and that book became one of the most beloved Dr. Seuss books of all time, Green Eggs and Ham. Now, I'm a rebel. I'm also a nerd who likes structure, so my motto is always rebel and do it with structure and a plan. A rebellion without structure is a riot. The purpose of the 3 Word Rebellion is to craft a statement that encapsulates the change you

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8:57

The Foundation of Crafting Your 3 Word Rebellion

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/04/10

Rebel truth time. It's hard to figure out your message. If you have been struggling to find the right words, know that there's nothing wrong with you and it's just a difficult process. Because we want to get it right and we hold onto finding that message so tightly that we can't see the right words in front of our face most of the time. Mark Twain once said, "The difference between the almost right word and the right word is really a large matter. 'Tis the difference between the lightning

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8:33

Move Over BIG IDEA. The 3 Word Rebellion is Here

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/04/03

William Faulkner once said about writing that you have to “kill your darlings.” Stephen King took it one step further in his book on writing and said, "Kill your darlings. Kill your darlings. Even when it breaks, your egocentric little scribbler's heart, kill your darlings." As business owners, speakers, and change makers, we get very attached to our ideas, especially the ideas that have been a part of what we speak about or how we do our business, for a very long time. It's hard to let

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9:46

You Don’t Have to Struggle to Find Your Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/03/27

Trying to find your message. Describing what you want to be known for. Finding what the right words, where the right people say, "Heck yes, count me in. I want to follow you to the ends of the earth." It's hard, it sucks, and it's frustrating. There's so much trial and error that it feels like you'll never get it right. One minute you think “By George, I’ve discovered it.” The next moment you say to yourself “What was I thinking?” The fact is that you are too IN your head to find your

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33:16

Using Video Marketing to Get Known as a Speaker with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/03/20

When you think about doing video for your speaking business. You most likely think all you need is a sizzle reel. A three minute trailer that captures who they are, what their message is, and how they deliver it on the stage. However, if you think that the only video you need in your speaking business is your sizzle reel you're missing out on a huge opportunity to be seen, to be known. I'm not just talking about being known but having your name synonymous with your message. And, video also

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10:07

How Podcast Interviews Grow Your Speaking Platform

Make Marketing Suck Less for Expertise-Driven Solo... ·

2018/03/13

You know that have to be visible in order to make a difference in the world. A movement was never started by hiding out behind your computer. A speaking career is never launched by posting on Facebook and Instagram alone. People must know about you and your message in order to grow network and build relationships that grow your speaking platform. You need the help of other people. Specifically, you need the help of other people's audiences. You can't do this alone. You have to enlist others

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