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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:47

S5E06 (Archive) - Words Invented By Marketers

Under the Influence with Terry O"Reilly ·

2016/02/12

From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words like Ret Hosted on Acast. See acast.com/privacy for more information.

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27:30

S5E05 (Archive) - Small Move, Big Gain

Under the Influence with Terry O"Reilly ·

2016/02/05

From the Digital Box Set: This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll loo Hosted on Acast. See acast.com/privacy for more information.

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27:52

S5E04 (Archive) - When Marketers Lie

Under the Influence with Terry O"Reilly ·

2016/01/29

From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promised super-charged sexual enhancement, each was a case of fr Hosted on Acast. See acast.com/privacy for more information.

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27:14

S5E03 (Archive) - Zombie Brands

Under the Influence with Terry O"Reilly ·

2016/01/22

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ Hosted on Acast. See acast.com/privacy for more information.

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27:59

S5E02 (Archive) - Promise Less, Profit More

Under the Influence with Terry O"Reilly ·

2016/01/15

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that elimina Hosted on Acast. See acast.com/privacy for more information.

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27:28

S5E01 (Archive) - How Marketing Created Rituals

Under the Influence with Terry O"Reilly ·

2016/01/08

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash ou Hosted on Acast. See acast.com/privacy for more information.

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27:06

S4E25 (Archive) - Ask Terry 2015

Under the Influence with Terry O"Reilly ·

2015/06/21

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political Hosted on Acast. See acast.com/privacy for more information.

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26:57

S4E24 (Archive) - Selling Yourself: The Art of...

Under the Influence with Terry O"Reilly ·

2015/06/14

From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how Hosted on Acast. See acast.com/privacy for more information.

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27:08

S4E22 (Archive) - The Internet of (Marketing) Things

Under the Influence with Terry O"Reilly ·

2015/05/31

From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that Hosted on Acast. See acast.com/privacy for more information.

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27:34

S4E21 (Archive) - Bookmarks 2015

Under the Influence with Terry O"Reilly ·

2015/05/24

From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how Best Hosted on Acast. See acast.com/privacy for more information.

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26:25

S4E20 (Archive) - Sue Me, Sue You Blues: Famous...

Under the Influence with Terry O"Reilly ·

2015/05/17

From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s because Hosted on Acast. See acast.com/privacy for more information.

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27:28

S4E19 (Archive) - Even In The Dark: How Packaging...

Under the Influence with Terry O"Reilly ·

2015/05/10

From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and T Hosted on Acast. See acast.com/privacy for more information.

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27:30

S4E17 (Archive) - Show Me The Money: The World of...

Under the Influence with Terry O"Reilly ·

2015/04/26

From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’l Hosted on Acast. See acast.com/privacy for more information.

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26:36

S4E16 (Archive) - Brand Envy 2015

Under the Influence with Terry O"Reilly ·

2015/04/19

From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided Hosted on Acast. See acast.com/privacy for more information.

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27:25

S4E15 (Archive) - Tourism Marketing

Under the Influence with Terry O"Reilly ·

2015/04/12

From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that promis Hosted on Acast. See acast.com/privacy for more information.

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26:53

S4E14 (Archive) - Limited Edition Brands

Under the Influence with Terry O"Reilly ·

2015/04/05

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual produ Hosted on Acast. See acast.com/privacy for more information.

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27:13

S4E13 (Archive) - The Marketing Innovations Episode

Under the Influence with Terry O"Reilly ·

2015/03/29

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal clim Hosted on Acast. See acast.com/privacy for more information.

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27:31

S4E11 (Archive) - Giftvertising

Under the Influence with Terry O"Reilly ·

2015/03/15

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go Hosted on Acast. See acast.com/privacy for more information.

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26:33

S4E10 (Archive) - The Sharing Economy

Under the Influence with Terry O"Reilly ·

2015/03/08

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility Hosted on Acast. See acast.com/privacy for more information.

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26:37

S4E09 (Archive) - Geography As Branding

Under the Influence with Terry O"Reilly ·

2015/03/01

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. Hosted on Acast. See acast.com/privacy for more information.

en

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