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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:36

S4E08 (Archive) - For Your Consideration: The...

Under the Influence with Terry O"Reilly ·

2015/02/22

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influence Hosted on Acast. See acast.com/privacy for more information.

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27:11

S4E06 (Archive) - Marketing Hit Songs

Under the Influence with Terry O"Reilly ·

2015/02/08

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books Hosted on Acast. See acast.com/privacy for more information.

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27:06

S4E05 (Archive) - Selling The Moon, Part II

Under the Influence with Terry O"Reilly ·

2015/02/01

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project is put Hosted on Acast. See acast.com/privacy for more information.

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26:51

S4E04 (Archive) - Selling The Moon, Part I

Under the Influence with Terry O"Reilly ·

2015/01/25

This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part, we see how the Hosted on Acast. See acast.com/privacy for more information.

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27:39

S4E03 (Archive) - Selling Ugly

Under the Influence with Terry O"Reilly ·

2015/01/18

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing Hosted on Acast. See acast.com/privacy for more information.

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27:51

S4E02 (Archive) - Controversy Advertising

Under the Influence with Terry O"Reilly ·

2015/01/11

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strate Hosted on Acast. See acast.com/privacy for more information.

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27:29

S4E01 (Archive) - Strange Brands

Under the Influence with Terry O"Reilly ·

2015/01/04

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of unusu Hosted on Acast. See acast.com/privacy for more information.

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27:37

S3E25 (Archive) - Dear Terry 2014

Under the Influence with Terry O"Reilly ·

2014/06/22

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent in, and this year, the questions are Hosted on Acast. See acast.com/privacy for more information.

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27:18

S3E24 (Archive) - When Brands Mock Other Brands

Under the Influence with Terry O"Reilly ·

2014/06/15

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Hosted on Acast. See acast.com/privacy for more information.

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27:18

S3E23 (Archive) - Satisfaction Guaranteed

Under the Influence with Terry O"Reilly ·

2014/06/08

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of the co Hosted on Acast. See acast.com/privacy for more information.

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27:21

S3E21 (Archive) - 21st Century Brands

Under the Influence with Terry O"Reilly ·

2014/05/25

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old co Hosted on Acast. See acast.com/privacy for more information.

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27:31

S3E20 (Archive) - Selling Death

Under the Influence with Terry O"Reilly ·

2014/05/18

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - the fu Hosted on Acast. See acast.com/privacy for more information.

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28:03

S3E19 (Archive) - When Founders Are The Face of The...

Under the Influence with Terry O"Reilly ·

2014/05/11

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart and soul of a company, should they be the face? We'll explor Hosted on Acast. See acast.com/privacy for more information.

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27:28

S3E17 (Archive) - Nudge: The Persuasive Power of...

Under the Influence with Terry O"Reilly ·

2014/04/27

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending peop Hosted on Acast. See acast.com/privacy for more information.

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26:34

S3E16 (Archive) - Brand Envy 2014

Under the Influence with Terry O"Reilly ·

2014/04/20

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in Hosted on Acast. See acast.com/privacy for more information.

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27:31

S3E15 (Archive) - Terry's Bookshelf

Under the Influence with Terry O"Reilly ·

2014/04/13

From the Digital Box Set: This week, it's our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we mention. So we take the opportunity every year to talk about t Hosted on Acast. See acast.com/privacy for more information.

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27:06

S3E14 (Archive) - Elevator Pitches

Under the Influence with Terry O"Reilly ·

2014/04/06

From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of Twitter. The true test of an idea is whethe Hosted on Acast. See acast.com/privacy for more information.

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26:52

S3E12 (Archive) - Sunny With a Chance of Mousetraps:...

Under the Influence with Terry O"Reilly ·

2014/03/23

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b Hosted on Acast. See acast.com/privacy for more information.

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27:40

S3E11 (Archive) - Advertising Alumni

Under the Influence with Terry O"Reilly ·

2014/03/16

From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape popular culture cut their teeth in the world of marketing. From Dr. Seuss, Salman Rushdie and Bob Newhart, to Hosted on Acast. See acast.com/privacy for more information.

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27:48

S3E10 (Archive) - Viral Videos

Under the Influence with Terry O"Reilly ·

2014/03/09

From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fuelled by luck and timing. Hosted on Acast. See acast.com/privacy for more information.

en

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