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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:31

S3E09 (Archive) - Have It Your Way: How Mass...

Under the Influence with Terry O"Reilly ·

2014/03/02

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Includ Hosted on Acast. See acast.com/privacy for more information.

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28:19

S3E07 (Archive) - Ambush Marketing

Under the Influence with Terry O"Reilly ·

2014/02/16

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand Hosted on Acast. See acast.com/privacy for more information.

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29:42

S3E06 (Archive) - Marketing The Olympics

Under the Influence with Terry O"Reilly ·

2014/02/09

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting Hosted on Acast. See acast.com/privacy for more information.

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27:34

S3E03 (Archive) - Cause Marketing

Under the Influence with Terry O"Reilly ·

2014/01/19

From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the For-Profit partner makes a profit while hel Hosted on Acast. See acast.com/privacy for more information.

en

26:35

S3E02 (Archive) - The Psychology of Price

Under the Influence with Terry O"Reilly ·

2014/01/12

From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the mo Hosted on Acast. See acast.com/privacy for more information.

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27:42

S3E01 (Archive) - Looking Out For Number One

Under the Influence with Terry O"Reilly ·

2014/01/05

From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best-selling car in Canada has been on top for 15 years. Know Hosted on Acast. See acast.com/privacy for more information.

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26:24

S2E25 (Archive) - Dear Terry

Under the Influence with Terry O"Reilly ·

2013/06/22

From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the finer details of fine print in TV commercials, the impact of Hosted on Acast. See acast.com/privacy for more information.

en

26:29

S2E24 (Archive) - This I Know

Under the Influence with Terry O"Reilly ·

2013/06/15

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren't creative, to Hosted on Acast. See acast.com/privacy for more information.

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26:44

S2E21 (Archive) - Nobody's Dead Anymore: Marketing...

Under the Influence with Terry O"Reilly ·

2013/05/25

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebrities i Hosted on Acast. See acast.com/privacy for more information.

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27:46

S2E20 (Archive) - Real Time Advertising

Under the Influence with Terry O"Reilly ·

2013/05/18

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering questions Hosted on Acast. See acast.com/privacy for more information.

en

28:08

S2E19 (Archive) - Nothing In Common: How Hollywood...

Under the Influence with Terry O"Reilly ·

2013/05/11

From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad people are no exception. From the 1947 movie The Hucksters, Hosted on Acast. See acast.com/privacy for more information.

en

28:06

S2E17 (Archive) - Brand Envy 2013

Under the Influence with Terry O"Reilly ·

2013/04/27

From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous toy th Hosted on Acast. See acast.com/privacy for more information.

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27:17

S2E16 (Archive) - Loss Leaders: How Companies Profit...

Under the Influence with Terry O"Reilly ·

2013/04/20

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earli Hosted on Acast. See acast.com/privacy for more information.

en

27:48

S2E15 (Archive) - Game Shows As Marketing

Under the Influence with Terry O"Reilly ·

2013/04/13

From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on netw Hosted on Acast. See acast.com/privacy for more information.

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27:40

S2E14 (Archive) - Famous Marketing Blunders

Under the Influence with Terry O"Reilly ·

2013/04/06

From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product improv Hosted on Acast. See acast.com/privacy for more information.

en

27:55

S2E12 (Archive) - Selling Danger

Under the Influence with Terry O"Reilly ·

2013/03/23

From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enormous h Hosted on Acast. See acast.com/privacy for more information.

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26:47

S2E11 (Archive) - Tales of Customer Service

Under the Influence with Terry O"Reilly ·

2013/03/16

From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corporatio Hosted on Acast. See acast.com/privacy for more information.

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27:36

S2E10 (Archive) - Billion Dollar Brands

Under the Influence with Terry O"Reilly ·

2013/03/10

From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess which brands in your life are the Hosted on Acast. See acast.com/privacy for more information.

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26:59

S2E09 (Archive) - Marketing Stunts

Under the Influence with Terry O"Reilly ·

2013/03/03

From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why Hosted on Acast. See acast.com/privacy for more information.

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27:30

S2E08 (Archive) - Coming Soon: The Art of the Movie...

Under the Influence with Terry O"Reilly ·

2013/02/24

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a frame Hosted on Acast. See acast.com/privacy for more information.

en

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