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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

26:20

S2E05 (Archive) - Buy Less: How Some Companies Profit...

Under the Influence with Terry O"Reilly ·

2013/02/03

From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly start Hosted on Acast. See acast.com/privacy for more information.

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25:40

S2E04 (Archive) - Radio Is Dead: Long Live Radio

Under the Influence with Terry O"Reilly ·

2013/01/27

From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's hott Hosted on Acast. See acast.com/privacy for more information.

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27:17

S2E03 (Archive) - Timing Is Everything

Under the Influence with Terry O"Reilly ·

2013/01/20

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it in front of them at the perfect moment. We'll look at how t Hosted on Acast. See acast.com/privacy for more information.

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27:29

S2E02 (Archive) - A Prize In Every Box: Box-Tops,...

Under the Influence with Terry O"Reilly ·

2013/01/13

From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offe Hosted on Acast. See acast.com/privacy for more information.

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27:35

S2E01 (Archive) - Shame: The Secret Tool of Marketing

Under the Influence with Terry O"Reilly ·

2013/01/06

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But adverti Hosted on Acast. See acast.com/privacy for more information.

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27:30

S1E25 (Archive) - Ask Terry 2012

Under the Influence with Terry O"Reilly ·

2012/06/23

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every made? Do celebrities have to actually use a pro Hosted on Acast. See acast.com/privacy for more information.

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26:43

S1E24 (Archive) - Striking Images: Matchbook Advertising

Under the Influence with Terry O"Reilly ·

2012/06/16

From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook advertisi Hosted on Acast. See acast.com/privacy for more information.

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26:18

S1E23 (Archive) - It's The Little Things

Under the Influence with Terry O"Reilly ·

2012/06/09

From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help yo Hosted on Acast. See acast.com/privacy for more information.

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27:36

S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink...

Under the Influence with Terry O"Reilly ·

2012/06/02

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual, Hosted on Acast. See acast.com/privacy for more information.

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26:49

S1E21 (Archive) - Books, Books, Books

Under the Influence with Terry O"Reilly ·

2012/05/26

From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of Hosted on Acast. See acast.com/privacy for more information.

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26:27

S1E20 (Archive) - Sorry Seems To Be The Smartest...

Under the Influence with Terry O"Reilly ·

2012/05/19

From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons, Hosted on Acast. See acast.com/privacy for more information.

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27:20

S1E19 (Archive) - Brand Envy 2012

Under the Influence with Terry O"Reilly ·

2012/05/12

From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have to be Hosted on Acast. See acast.com/privacy for more information.

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26:26

S1E18 (Archive) - Colour Schemes: How Colours Make...

Under the Influence with Terry O"Reilly ·

2012/05/05

From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigg Hosted on Acast. See acast.com/privacy for more information.

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26:32

S1E17 (Archive) - Hypertargeting

Under the Influence with Terry O"Reilly ·

2012/04/28

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying h Hosted on Acast. See acast.com/privacy for more information.

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27:47

S1E16 (Archive) - Sex In Advertising

Under the Influence with Terry O"Reilly ·

2012/04/21

From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing techniq Hosted on Acast. See acast.com/privacy for more information.

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27:24

S1E15 (Archive) - Charlie Bit My Ad: When Advertising...

Under the Influence with Terry O"Reilly ·

2012/04/14

From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be Hosted on Acast. See acast.com/privacy for more information.

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27:50

S1E14 (Archive) - Mascots

Under the Influence with Terry O"Reilly ·

2012/04/07

From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of all time. As a matter of fact, mascots have outlived most Hosted on Acast. See acast.com/privacy for more information.

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27:46

S1E13 (Archive) - When Brands Houdini

Under the Influence with Terry O"Reilly ·

2012/03/31

From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick Hosted on Acast. See acast.com/privacy for more information.

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27:42

S1E12 (Archive) - Handcuffed By Brand Image

Under the Influence with Terry O"Reilly ·

2012/03/24

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like Apple, which acted completely out o Hosted on Acast. See acast.com/privacy for more information.

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27:54

S1E11 (Archive) - Accidental Brands

Under the Influence with Terry O"Reilly ·

2012/03/17

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mist Hosted on Acast. See acast.com/privacy for more information.

en

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