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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:42

S1E10 (Archive) - Marketing In A Crisis

Under the Influence with Terry O"Reilly ·

2012/03/11

From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. How a company han Hosted on Acast. See acast.com/privacy for more information.

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27:42

S1E09 (Archive) - Movie Marketing

Under the Influence with Terry O"Reilly ·

2012/03/04

From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years - and now many give Hosted on Acast. See acast.com/privacy for more information.

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27:42

S1E08 (Archive) - The Marketing Genius of Steve Jobs,...

Under the Influence with Terry O"Reilly ·

2012/02/26

From the Digital Box Set: This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of grea Hosted on Acast. See acast.com/privacy for more information.

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27:31

S1E07 (Archive) - The Marketing Genius of Steve Jobs,...

Under the Influence with Terry O"Reilly ·

2012/02/19

From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing Hosted on Acast. See acast.com/privacy for more information.

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27:46

S1E05 (Archive) - Getting Personal in the Classified Ads

Under the Influence with Terry O"Reilly ·

2012/02/05

From the Digital Box Set: This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us exactly what Hosted on Acast. See acast.com/privacy for more information.

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27:40

S1E04 (Archive) - Great Brands That Never Advertise

Under the Influence with Terry O"Reilly ·

2012/01/29

From the Digital Box Set: This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. But several companies have d Hosted on Acast. See acast.com/privacy for more information.

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27:44

S1E03 (Archive) - Voices of Influence

Under the Influence with Terry O"Reilly ·

2012/01/21

From the Digital Box Set: This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commercials are hardly recognizable, Hosted on Acast. See acast.com/privacy for more information.

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27:49

S1E02 (Archive) - Men Are From Sears, Women Are From...

Under the Influence with Terry O"Reilly ·

2012/01/17

From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark. Most men are tactical and mission-oriente Hosted on Acast. See acast.com/privacy for more information.

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27:47

S1E01 (Archive) - A New BRIC In The Wall

Under the Influence with Terry O"Reilly ·

2012/01/09

From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. Unlike North Ameri Hosted on Acast. See acast.com/privacy for more information.

en

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