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PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

40:12

Mastering Marketing Messaging ft. Kia Arian

Sharp Strategies Sweet Success ·

2025/01/17

This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.

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35:48

How to Break Into Spanish Marketing ft. Liel Levy

Sharp Strategies Sweet Success ·

2025/01/10

This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.

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37:16

LSA Deep Dive ft. Thomas Glasgow

Sharp Strategies Sweet Success ·

2024/12/23

This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.

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26:59

Legal Marketing with Authenticity ft. Grace Clark

Sharp Strategies Sweet Success ·

2024/12/13

In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.

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27:32

How Marketing has Evolved ft. Brian Glass

Sharp Strategies Sweet Success ·

2024/12/06

This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.

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35:24

From the Lens of Two Fractional CMO’s ft. Ron Latz

Sharp Strategies Sweet Success ·

2024/11/27

In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.

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27:23

Marketing Strategies and Life Management ft. Cassidy...

Sharp Strategies Sweet Success ·

2024/11/22

In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders.

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31:19

Our First Guest ft. Kelly Roedema

Sharp Strategies Sweet Success ·

2024/11/15

This week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers.

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01:08:56

Navigating Short-Form Content

Sharp Strategies Sweet Success ·

2024/10/28

In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.

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15:38

3 Takeaways From The GLM Summit

Sharp Strategies Sweet Success ·

2024/10/15

This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit.

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01:19:36

Fact or False

Sharp Strategies Sweet Success ·

2024/09/30

In this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements.

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01:02:18

Guess the Benchmark

Sharp Strategies Sweet Success ·

2024/09/16

This week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics.

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50:25

Marketing Is Manipulation

Sharp Strategies Sweet Success ·

2024/09/10

Tifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation.

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47:29

Can You Guess The Fake Taglines?

Sharp Strategies Sweet Success ·

2024/09/03

Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly?

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01:08:55

Why it could be a good idea to get a marketing audit

Sharp Strategies Sweet Success ·

2024/08/26

Tifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly asked questions how to boost your marketing efforts.

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42:05

What should a law firm marketing department look like?

Sharp Strategies Sweet Success ·

2024/08/05

Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her newsletter and request her slide deck!

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56:38

Five (or Six) Essential Lessons for Legal Marketers

Sharp Strategies Sweet Success ·

2024/07/30

Tifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to implement!)

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01:15:40

Social Media Strategies for Law Firms

Sharp Strategies Sweet Success ·

2024/07/23

Tifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence.

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36:28

How to get a legal marketing job and keep it

Sharp Strategies Sweet Success ·

2024/07/15

Tifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where they can start and grow their career.

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59:16

Hiring Marketers & Building a Marketing Department

Sharp Strategies Sweet Success ·

2024/07/08

If you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for.

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64 results

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