PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

Is that a mattress or a sex therapist?

This Week in Location Based Marketing (Video) |... ·

2015/05/18

Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo's connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index. Full show notes can be found

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Ice Men organs, Wifi in the shadows and pups on big...

This Week in Location Based Marketing (Video) |... ·

2015/05/11

Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall's Ice Cream brings the truck inside your office; Ice Men campaign for organ donation; Departures NYC; Shadow WiFi; UrbanClap from India Full show notes can be found here.

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Do NOT litter in Hong Kong + Andrew Farah of Density

This Week in Location Based Marketing (Video) |... ·

2015/05/04

Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang's Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi's innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density Full show notes can be found

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The first Canadian President of the United States

This Week in Location Based Marketing (Video) |... ·

2015/04/27

Welcome to episode #231. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your luggage with BagJourney; Order your rickshaw in India with Chaloge Kya; MomCo helps mothers connect with each other and local businesses; Voatz hopes to bring the vote to the voters; Leap Transit makes taking the bus the destination; Air Orchard and Ant Man innovate on billboard

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Satellites for humanity, Foursquare's last gasp &...

This Week in Location Based Marketing (Video) |... ·

2015/04/20

Welcome to episode #230. On the show: WatchQuest for your AppleWatch; Foursquare's PinPoint + Yahoo! rumours; Pay with your Jawbone if you have an American Express; John Moose gives away their music if you are in the woods; Planet Labs' constellation of satellites for humanity closes $118M; BlowUp Media wraps buildings in temporary screens; Toronto Library maps poetry; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media's #HelloGeo campaign. Our special guest is Brent

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Delta kills animals

This Week in Location Based Marketing (Video) |... ·

2015/04/13

Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; ShopperTrak partners with Shopkick; Patagonia will fix your torn clothes; StudioTime tries to be the AirBnB of recording studios and Delta tries not to kill your animals. Our special guest is Christophe Remillet of OneVisage. Full show notes can

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Filling the bunny's basket + Kevin Hunter of Gimbal

This Week in Location Based Marketing (Video) |... ·

2015/04/06

Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London's underground helps the visually impaired; AirBites - the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal. Full show notes can be found here.

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Message on a bottle...or around a chocolate bar...or...

This Week in Location Based Marketing (Video) |... ·

2015/03/30

Welcome to episode #227. On the show: Message on a Medea bottle; Audi's steam-powered billboard; Co-working in your best friend's mom's basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo's solar eclipse; E-lance for dog walkers; TransitScreen does what it's name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0. Full show notes can be found

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It's all about the face

This Week in Location Based Marketing (Video) |... ·

2015/03/23

Welcome to episode #226. On the show: Spayce App; Cold Savings from Mark's Work Wearhouse; Ambygear smart watch for kids; Glympse for cars; Pay with a smile from Alibaba; Ocean Outdoor partners to help bring awareness to spousal abuse; Tag Heuer says they want to launch a smart watch (but Rob doesn't believe them); Virtual Beacons from SmartFocus (and Asif doesn't believe them); OneVisage's SelfieLogin (really); Popeye's Red Stick Staredown. Full show notes can be found here.

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Live from SXSW it's RetailLoco

This Week in Location Based Marketing (Video) |... ·

2015/03/17

Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco

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Live on Meerkat...it's TWiLBM

This Week in Location Based Marketing (Video) |... ·

2015/03/09

Welcome to episode #224. We live-streamed on Meerkat so you don't have to wait for the actual edited version...On the show: Uber acquired deCarta; Subway Canada partners with Turnstyle; Amazon will print your product on delivery; Vistarmedia partners with Instantly; PayPal buys Paydiant; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car; Magic lets you

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We OWN our privacy...in case we forgot

This Week in Location Based Marketing (Video) |... ·

2015/03/02

Welcome to episode #223. On the show: Subscribe to the Cow & Quince; Drones in LA scraping cell signals; Johnnie Walker's smart label from Thinfilm; Domino's knows...what your tummy is telling you; Beam Wallet brings beacon-based payments to the UAE; Google Wallet to roll out on all carriers - thanks to Softcard acquisition; Edible wearables from Dole; Heather Shaw's Circuitry of Life; AT&T sells you your privacy; Gyroscope Innovations vies for being your life's dashboard. Full show notes

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Location + wearables = the re-invention of marketing

This Week in Location Based Marketing (Video) |... ·

2015/02/23

Welcome to episode #222. On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality to sell cars; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; FCC adopts new rules for indoor location accuracy for 911 calls; Word Map brings language origin; Mattel and Google are bringing back the Viewmaster. Full show notes can be found

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Live from Asif's vacation + RJ Talyor of Geofeedia

This Week in Location Based Marketing (Video) |... ·

2015/02/16

Welcome to episode #221. On the show: ScreenPop adds messages to your lock screen; Knorr soup beacons you; ESRI launches ArcGIS Open Data website; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss Groupon getting into beacons and our special guest is RJ Talyor of Geofeedia. Full show notes can be found here.

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Stockholm Syndrome + Loren Hillberg of Thinknear

This Week in Location Based Marketing (Video) |... ·

2015/02/09

Welcome to episode #220. On the show: Indoo.rs partners with KLM; Factual and Metadata partner; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely's Cafe sells modern coffee carts; Carlsberg BarBandit tap lottery; Starbucks + Match.com = Valentine's date; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; PayPal invests in Pulsate. Special guest Loren Hillberg of Thinknear on their latest Location Score Index

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Facebook getting down and phygical + Adarsh Pallian...

This Week in Location Based Marketing (Video) |... ·

2015/02/02

Welcome to episode #219. On the show: Samsung moves into mobile payments; Adobe's Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo Full show notes can be found here.

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Cuddles Inc. + Eli Portnoy of Sense360

This Week in Location Based Marketing (Video) |... ·

2015/01/26

Welcome to episode #218. On the show: Microsoft HoloLens and Inconspicuous Mode; ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light's beer delivery app; Google Translate in real time; Sense360 launches and raises $2.5 million; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; Shazam can beacon now. Our special guest is Eli Portnoy of Sense360. Full show notes can be found here.

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SOBIZCOM + Jonathan Berlin of Iconeme

This Week in Location Based Marketing (Video) |... ·

2015/01/19

Welcome to episode #217. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme. Full show notes can be found here.

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We are all lazy and cheap and about to be replaced by...

This Week in Location Based Marketing (Video) |... ·

2015/01/12

Welcome to episode #216. On the show: WiFi Aware; The RealTalk app; GM's At Your Service; TapSense for Apple Watch; Robots invade Lowe's; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; Piste.io 3D maps of ski hills. Our guest this week is Woycjech Gryc, founder of Canopy Labs Full show notes can be found here.

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Sirius, Cicret and Samsung kick off an epic start to...

This Week in Location Based Marketing (Video) |... ·

2015/01/05

Welcome to episode #215. On the show: Danish sensors; PlaceIQ + Starcom partner on SMGMaps; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; Cicret bracelet moves the screen to your skin; Favoire supports social good; Ubudu powers bluetooth mesh network. Plus, the killer app for virtual reality & why beacon data is hard to quantify. Full show notes can be found here.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

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