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PODCAST

Bank Marketing Show

Chris Bates & Dan Novalis

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today"s marketplace. It"s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you"re wanting to impact your personal success and position your company as the best choice in your market, then you"re in the right place!

business marketing

All Episodes

01:01:28

Ep 57 - Simple SEO You Can Do Today with Ben Walsh

Bank Marketing Show ·

2024/04/15

SEO is a powerful but often misunderstood tool to improve your bank’s rankings on search engines – which translates directly into being found, especially among younger, digital-first generations. In fact, search rankings are one place that it’s often possible for small local institutions to outrank their larger, national competition...if you know the tricks. In this episode, Chris and Dan interview Ben Walsh, an SEO expert, about how rankings are a local bank’s most powerful tool. Ben walks us

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41:11

Ep 56 - The Key Digital Ad Pillars of 2024 with...

Bank Marketing Show ·

2024/04/01

Digital advertising has never been more important for community banks – it’s one of the easiest ways to make your brand more visible to younger customers, who spend the most time online. For many banks, digital ads have become a first conversation of sorts, encouraging prospective customers to research the bank more as they make their decisions. In this episode, Dan and Chris speak with Matthew Wade, President of Exact Marketing, a digital media agency based in Nashville. We discuss the four

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46:27

Ep 55 - How Bank Five Nine used heritage to rebrand...

Bank Marketing Show ·

2024/03/18

Community banks, it’s time to stand out from the crowd. Rebrands are no small feat – and to make them successful, lots of parts need to align in order to develop something that no other bank can replicate. In this episode, we interview Jeff McCarthy, SVP and Marketing Director of Bank Five Nine in Oconomowoc, Wisconsin. Jeff led the bank through a major rebranding project that has paid dividends in the last few years since it launched. Jeff walks us through his process, from the initial idea to

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28:26

Ep 54 - MAJOR MARKETING CHALLENGE SERIES #4 - The...

Bank Marketing Show ·

2024/03/04

We’re returning with the fourth episode of the Major Marketing Challenge Series – where we discuss the biggest problems facing bank marketing teams. In our work with banks, we find that many teams end up spending time on tasks that don’t add to the bottom line – like the right shade of orange for your logo. And those same teams breeze through the stuff that matters more – like the right CTA for a landing page or a proper A/B test to figure out what really resonates with customers. Marketers should

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26:02

Ep 53 - MAJOR MARKETING CHALLENGE SERIES #3 - Avoid...

Bank Marketing Show ·

2024/02/19

We’re returning with the third episode of the Major Marketing Challenge Series – covering the risks of scattered marking tactics. In this episode, we discuss the common struggle of scattered marketing in the banking industry. We emphasize the importance of having a strategic marketing plan to avoid wasted resources and ineffective tactics, and share real-life examples while stressing the need for a proactive mindset shift, highlighting the benefits of surrendering old habits and embracing

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36:11

Ep 52 - MAJOR MARKETING CHALLENGE SERIES #2 - Avoid...

Bank Marketing Show ·

2024/02/05

We’re kicking off the second episode of the Major Marketing Challenge Series – covering the unexpected power of proactive marketing in banking. In this episode, we dive into the challenges of proactive versus reactive marketing in the banking industry. We emphasize the importance of aligning marketing efforts with the strategic goals of the bank to achieve better results and justify marketing spend. Our conversation highlights the significance of strategic planning, setting a shared vision, and the

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41:51

Ep 51 - MAJOR MARKETING CHALLENGE SERIES - #1 -...

Bank Marketing Show ·

2024/01/22

We’re kicking off a new set of episodes called the Major Marketing Challenge Series – covering solutions to the big picture challenges that we see most commonly in our work with community banks and credit unions across the country. In this episode, we tackle Modernization: why it’s important, the challenges banks face in pursuing it, and practical solutions and case studies from our work. Modernization isn’t easy, but when community banks revamp their visual branding, embrace digital platforms,

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50:23

Ep 50 - Connecting with Millennials and Gen Z with...

Bank Marketing Show ·

2024/01/08

Almost all community banks today struggle with attracting younger people to replace deposits that leave due to an aging customer base. Countless articles, keynote speeches, and podcasts have been devoted to learning how to connect with Millennials and Gen Z. In this episode, we interview Dr. Brett Andrews, Dean of the Business School at Belhaven University in Jackson, Mississippi. Dr. Andrews has been teaching business school students for over 20 years – watching as trends, fears, goals, and

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31:16

Ep 49 - Highlights & Takeaways from 2023

Bank Marketing Show ·

2023/12/26

As we wrap up 2023, we reflect on some of the highlights and takeaways we had on the show this year, and pull out a few gold nuggets for you to take into 2024. We're truly thankful for all you listeners and viewers for tuning into the Bank Marketing Show and we're excited to bring you a wide range of new guests and material for the coming year! In this episode: - Discover innovative bank marketing strategies to stand out in a crowded market. - Uncover the power of neuroscience in crafting effective

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45:13

Ep 48 - The Power of Data-Driven Marketing with Dvir...

Bank Marketing Show ·

2023/12/11

Data-driven marketing doesn’t need to be difficult. Community Banks of any size can use data-driven techniques to better understand their customers and predict their needs. In this episode, Dan and Chris chat with Dvir Ginsburg and Ilan Flax of Insait, a data platform that’s helping community bank marketing and analytics teams achieve higher conversion through data-driven analysis and campaign creation. We discuss how data-driven techniques improved the results of a recent CD campaign, and the

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41:05

Ep 47 - Burnout to Success - Designs for Personal and...

Bank Marketing Show ·

2023/11/27

We’re taking a little step back from bank marketing in this episode to talk about a topic that can make us all more successful, professionally and personally: self-care. Chris and Dan get personal and share their own burnout stories, and how those experiences made them realize the importance of “putting your own oxygen mask on first”. We then discuss the challenges of feeling constantly busy and overwhelmed, and the negative impact it can have on marketing and business opportunities. Focusing

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51:49

Ep 46 - The Neuroscience of Messaging with Grant Gooding

Bank Marketing Show ·

2023/11/13

Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could actually be hindering your marketing efforts by sticking with generic messages like this. This week, Chris and Dan chat with Grant Gooding, CEO of Proof Positioning, a market research firm that specializes in measuring consumer emotions and motivations. Understanding

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30:54

Ep 45 - Drill Into Your Marketing Plan - Goals,...

Bank Marketing Show ·

2023/10/30

You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message that speaks to that audience. We also stress the importance of adaptability in strategic planning, as market conditions and customer preferences can change rapidly. Listen in for valuable insights and practical tips that will enhance your marketing

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43:42

Ep 44 - Differentiating Your Bank Through Team &...

Bank Marketing Show ·

2023/10/16

Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a laser focus on community and her hybrid (in-house + contractors + agencies) approach to building a marketing team. Most community bank marketing leans heavily on service and commitment to community – but Midwest BankCentre walks the walk better than almost any

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50:46

Ep 43 - Google Ads Done Wrong

Bank Marketing Show ·

2023/10/02

In this episode, we dive into the importance of strategy in Google Ads and digital advertising for community banks. With our expertise and experience working with bank clients, we shares valuable insights on how to make digital advertising campaigns more effective and improve customer engagement. We recall a time when we realized that simply throwing money at Google Ads doesn't guarantee success. Instead, it emphasizes the need for a well-thought-out approach and a clear understanding of the target

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39:48

Ep 42 - What You Need to Know Today About Generative AI

Bank Marketing Show ·

2023/09/18

In this episode we dive into the buzz surrounding artificial intelligence (AI) – and specifically, Generative AI tools like ChatGPT, in the banking industry. AI is here to stay and will be utterly transformative to the financial services industry. It's crucial for financial institutions to understand the use cases and limitations, and how to incorporate AI tools into their strategies and decision-making. AI tools have the promise to allow banks to anticipate and meet the needs of their customers,

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34:26

Ep 41 - Creating Stickier Customers

Bank Marketing Show ·

2023/09/04

Marketing plays a vital role in attracting new customers, but equally important is the need to focus on retaining existing customers – after all, it’s cheaper and often easier! In this episode, Chris and Dan dive deep into the importance of customer retention and increasing customer stickiness. We discuss stickiness factors and new ways to think about them – and get into practical strategies for increasing customer stickiness. We also chat about the need for coordination between marketing and retail

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27:28

Ep 40 - What is Work-Life Integration?

Bank Marketing Show ·

2023/08/21

The concept of “work-life balance” has been around for years – but we think it’s time to reframe it and recognize that work and life are not separate, not something to keep in balance. Rather, the focus should be on integrating the two so you – and your team – can find greater fulfillment in both. In this episode, Chris and Dan explore work-life integration and how you, as a bank leader, can foster a culture that leads to personal and professional fulfillment for everyone in the bank. We discuss

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35:09

Ep 39 - The Importance of Brand Voice

Bank Marketing Show ·

2023/08/07

A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, communication style, and emotions that echo the bank's mission. It’s not just the realm of marketing. Like creating a great culture, developing a brand’s voice starts from the top of the organization. In this week’s podcast, we share salient advice on

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46:19

Ep 38 - The Power of Connection with Neil Stevens

Bank Marketing Show ·

2023/07/24

Connection – with your team, your bank, your customers, and your own self - is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel confident in and connected with the values, vision, and mission of your institution. When this happens, and you hire people whose personal visions are already aligned with yours, you start building a great company culture, too. In this episode, Dan Novalis, Chris Bates, and Neil Stevens discuss what

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