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PODCAST

The Profitable Wellness Expert

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren"s goal is to empower you with the business strategies you need to transform lives, including your own. You"ll learn how

health & fitness

All Episodes

01:11:32

Ep 44. The Secret To Driving Change with Dr Heather...

The Profitable Wellness Expert ·

2023/02/02

This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine. Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business. With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Deloitte and more – Heather has built an expert business that truly works for her, rather than the other way

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45:11

Ep 43. Figuring It All Out with Lydia Kimmerling

The Profitable Wellness Expert ·

2023/01/26

In this week’s episode of EXPERTS, I welcome my first guest in a little while. Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches. But it hasn’t always been sunny island living and happy days. In this episode, we unpack Lydia’s business journey and dive into: How she picked herself back up when her first membership offering failed The grassroots strategies

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26:59

Ep 42. 3 Mistakes That Are Stopping Your Growth (And...

The Profitable Wellness Expert ·

2023/01/19

The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing. There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them. We’re talking about why experts need to: Stop deviating from a clear, simple, laser-focused business model and getting distracted by “shiney object

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24:53

Ep 41. 4 Trends Changing The Game For Wellness Experts

The Profitable Wellness Expert ·

2022/12/22

The landscape for experts in the wellness industry is changing. These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise! In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness. We’re talking about: Why the proliferation of influencer-type experts in wellness is both a blessing and a curse for you How to

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40:44

Ep 40. Everything Is Working Out (Even When It Isn't)

The Profitable Wellness Expert ·

2022/12/15

In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years. You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven. We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievements and creations together. You’ll get an insight into:➤ Why life is working out for you, even when it

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26:26

Ep 39. One Door Closes, Another Opens

The Profitable Wellness Expert ·

2022/12/09

In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors. In this episode, I’m sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action. I’m talking about: ➤ Why your entrepreneurial identity is

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33:29

Ep38. I’ve Been Hiding… Here’s Why

The Profitable Wellness Expert ·

2022/12/07

After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making. In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far… And why it has concluded with my exit from the business I founded 8 years ago. It’s official – Welltodo is now part of Fitt Insider. In this honest conversation, I am sharing: ➤ Why and how I started Welltodo ➤ When I first knew I wanted to exit

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55:26

Ep 37. Becki Rabin on Evolving Your Expertise &...

The Profitable Wellness Expert ·

2021/06/09

My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field. In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too. We talk about why it’s so critical to get started and why this enabled Becki to lean into her true

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52:45

Ep36. Roger Frampton on Why You Should Just Start...

The Profitable Wellness Expert ·

2021/06/02

My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success. Roger and I talk about why it’s been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the heart of building a career that you are truly passionate about and the advice that has shaped his 20 year

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49:10

Ep35. Kimberley Wilson on Being a Credible Voice in a...

The Profitable Wellness Expert ·

2021/05/26

My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business. In this episode, I’m quizzing Kimberley on how she’s drawn in such a vast and highly-engaged audience – by focusing her message, being clear on her values, and knowing what she is and

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46:15

Ep34. Koya Webb on Building a Team that Gives You the...

The Profitable Wellness Expert ·

2021/05/19

My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy. In this episode, we talk about why building a successful

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37:23

Ep33. Jacqueline Hurst on Cultivating the Confidence...

The Profitable Wellness Expert ·

2021/05/12

My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today. Jacqueline talks about how she attracted clients in the beginning and how conquering her own limiting beliefs has been key to building an expert business with

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50:51

Ep32. Naomi White on The Power of Building Authentic...

The Profitable Wellness Expert ·

2021/05/05

My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women’s Health, etc, then this episode is a must-listen. Naomi and I are talking about how to

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56:05

Ep 31. Hollie Grant on Challenging Fitness Industry...

The Profitable Wellness Expert ·

2021/04/28

My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making. In this episode we’re diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fitness, Hollie is open, candid and refreshingly honest about the highs and lows of building an expert business. We talk about money, launching, learning

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53:43

Ep30. Shahroo Izadi on Creating an Expert Methodology

The Profitable Wellness Expert ·

2021/04/21

My EXPERT guest is… Shahroo Izadi, a Behavioural Change Specialist. Shahroo is somebody who from our very first meeting, has inspired me deeply with her commitment to her expert craft, her clients, and her message. In this episode, you’re not only going to learn powerful habit change strategies that will help you to grow your business, but also get an insight into how Shahroo went from working in prisons to speaking on stages, being offered book deals, waking up one day to 400 new client

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19:53

Ep29. 5 Steps To Converting Leads Into Dream Clients...

The Profitable Wellness Expert ·

2021/04/14

Do you ever find yourself giving away (free of charge), your valuable expertise? The expertise that you’ve personally and financially invested in and worked so hard to build. Perhaps you’re struggling with actually converting leads into clients because your sales strategy is just not effective, or tailored to your audience? Today I’m going to talk you through my tried and tested ‘Clairty to Convert’ model for high-converting sales conversations. I’ll unpick 5 common mistakes I see time and time

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01:00:39

Ep28. Cory Wharton-Malcolm on Building Your Network...

The Profitable Wellness Expert ·

2021/04/07

My EXPERT guest is… Cory Wharton-Malcolm – who, like so many of my guests, considers himself overwhelmingly lucky to be able to get paid to just spread a message he feels deeply passionate about. Cory took the simple concept of running, recognised a problem that he had (that frankly he felt the running world was really quite boring), and realised that he could solve it for himself and for others. You’ll hear how he quit his secure corporate job, focused intently on building community and network,

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46:31

Ep27. Sandra Greenbank on Creating a Legacy

The Profitable Wellness Expert ·

2021/03/31

My EXPERT guest is… Sandra Greenbank. Sandra is a leader in fertility nutrition and has built a phenomenal career as an expert in supporting couples who have struggled to conceive, to do so naturally. In this episode, she talks about leaving her career as an accountant to pursue a more fulfilling path – one where she could truly create a legacy. We also talk about how to reverse engineer your big goals, and how Sandra scaled her expert business using courses, education platforms and more recently

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39:48

Ep26. Phoebe Greenacre on Freedom, Flexibility and...

The Profitable Wellness Expert ·

2021/03/24

My EXPERT guest is… Phoebe Greenacre, Founder of The Self Care Space and a dear friend to me. In this episode, Phoebe is sharing the unlikely steps she's taken to build her expertise as a coach, somatic healer, therapist and yoga teacher – and how an unfulfilling career in marketing led to her first of multiple business ventures. What eventuated... is Phoebe's life work, The Self Care space, a wellness platform that provides practices for nourishing the body and mind. We talk about practical

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25:19

Ep25. 5 Things You Need To Consider When Pricing Your...

The Profitable Wellness Expert ·

2021/03/17

Do you find pricing your services as an expert difficult? Are you stuck in the same pricing strategy you’ve had for years? Do you have aspirations to earn big? Today I’m going to help you get clear on how to price your expertise, how to identify when you need to raise your prices, and the importance of reverse engineering goals. I’m also sharing some of my biggest secrets to scaling up and how this impacts your pricing model. If you’re struggling with pricing your Expert service or you fancy

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