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PODCAST

The Circle Sessions

Brett Johnson, My Podcast Guy™

In each episode, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, and the implementation of all of these. The Circle of Experts includes *Yasmine Robles from Rebel Marketing; *Tonnisha English-Amamoo of TJE Communications; *Don The Idea Guy; and *Brett Johnson, My Podcast Guy™ from Circle 270 Media™ Podcast Consultants.

business marketing

All Episodes

20:57

Leverage Social Media Searches to Grow Your Podcast

The Circle Sessions ·

2024/10/09

According to Forbes, 24% of consumers are now using social media to search for products, information, and brands. This number jumps to 46% for Gen Z! Understanding and leveraging this can give your podcast a significant edge in discoverability.The focus of this episode is an emerging trend that sees social media being used as a search engine. Tonnisha starts by illustrating how platforms like Facebook, TikTok, and YouTube are increasingly becoming sources of information for users. Citing statistics

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23:44

Content Strategy for Small Business Websites

The Circle Sessions ·

2024/09/25

Brett Johnson is joined by Yasmine Robles from the Circle of Experts. Yasmine, the owner of Robles Designs, specializes in designing websites that are not only visually stunning but also strategically aligned to foster business and podcast growth.Brett and Yasmine explore the fundamentals of content strategy, emphasizing its importance for small business websites. Yasmine explains that content strategy is about creating, publishing, and managing content that captivates your target audience, builds

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15:47

Key Instagram Metrics to Grow Your Podcast Audience

The Circle Sessions ·

2024/09/11

What's the importance of the "reach" metric over the "impressions" metric for Instagram? How does this apply to growing a podcast audience?In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a member of the Circle of Experts and founder of TJE Communications. Together, they explore essential Instagram metrics that can significantly enhance your social media presence and grow your podcast audience.The conversation kicks off with a discussion about the

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24:14

Marketing Audits for Small Business Websites

The Circle Sessions ·

2024/08/28

In this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites. The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing. Yasmine emphasizes that regular audits are essential for staying competitive by understanding your

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10:06

Collaborative Marketing Strategies to Grow Your...

The Circle Sessions ·

2024/08/21

What are the benefits of partnering with podcasts?We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.**📚 In This Episode, You'll Learn:**1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.2. **Creating Joint

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19:38

How Content Pillars Can Transform Your Digital...

The Circle Sessions ·

2024/08/14

Content pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more

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46:27

Audio Consumption Trends. What is Spotify and...

The Circle Sessions ·

2024/08/07

Where are your listeners coming from? YouTube? Spotify? How are you communicating with them?In this week's episode of The Circle Sessions, Brett Johnson, My Podcast Guy™, and Don The Idea Guy cover**Audio Consumption Trends:** They discuss a study by Edison Research on the "Share of Ear" audio survey, noting that traditional AM/FM radio listening has decreased significantly over the past decade while streaming music and podcasts have seen substantial growth. They also touch on the decline in CD

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16:10

Secrets to Selecting the Ideal Domain Name

The Circle Sessions ·

2024/07/31

We tackle the increasingly critical topic of mastering domain selection. Choosing the perfect domain name is no small feat; it serves as your online identity, shaping the perception of your brand and making it easier for your audience to find and remember you. Yasmine Robles from The Circle of Experts leads the conversation.We'll be sharing valuable tips, tricks, and common pitfalls to avoid when selecting a domain name. Yasmine will also provide practical advice on brainstorming, using keywords,

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11:54

The Five Podcaster Habits That Drive Listeners Away

The Circle Sessions ·

2024/07/17

Welcome to The Circle Sessions, the podcast where the Circle of Experts helps you elevate your podcast game. I'm Brett Johnson, your host and My Podcast Guy™ from Circle270Media™ Podcast Consultants. Today, it's all about brushing up on those podcasting habits that can make or break your show. We're diving into the five most annoying podcaster habits that can turn off your listeners and how to avoid them to keep your audience hooked. Whether you're a seasoned podcaster or just starting out, we'll

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20:55

Alternatives to TikTok: Transitioning Your Audience...

The Circle Sessions ·

2024/07/10

This week we have a thought-provoking discussion lined up with Tonnisha English-Amamoo from TJE Communications. In this episode titled we talk about the potential future scenario where TikTok might be banned in the U.S. and explore what this means for content creators and businesses alike. Tonnisha shares invaluable insights on how to prepare for this possibility, including strategies for transitioning your audience to other platforms and maintaining engagement. Whether you're a seasoned TikTok user

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17:58

Budgeting for Your Podcast Website: Key Costs and...

The Circle Sessions ·

2024/06/26

Joining us is Yasmine Robles from Robles Designs, and we're diving into a topic that doesn't always get the limelight but is super important—budgeting for your website.Our host, Brett Johnson, sits down with Yasmine to talk about why having a solid budget for your website is essential, especially if you're a podcaster. Your website is often the first point of contact for your listeners and potential customers, so getting it right matters. They break down everything from the initial costs of getting

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04:37

Transcribing Your Podcast for Maximum SEO and...

The Circle Sessions ·

2024/06/19

In this episode, we're getting into the nitty-gritty of podcast transcriptions and why they're an absolute must-have. We'll break down how transcripts can supercharge your SEO, make your show more accessible, and give you a ton of material to repurpose into social media posts, blogs, and more.Whether you’re looking to make your content easier to find, more inclusive, or just squeeze more value out of each episode, transcriptions are your new best friend. Plus, we'll touch on how they can keep you on

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39:04

Mastering Podcast Ad Campaigns and Listener...

The Circle Sessions ·

2024/06/12

Hey Circle Sessions listeners! Get ready for an episode packed with insights and creative ideas—perfect for anyone looking to up their podcasting game. This time around, our host Brett Johnson chats with the always-inventive Don The Idea Guy about some of the hottest topics in marketing and podcasting.First up, Brett and Don crack open the tricky topic of measuring ROI in traditional marketing. Spoiler alert: It’s all about really getting to know your audience. They also dive into the power of

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22:27

Elevate Your Brand with a Content Photo Shoot

The Circle Sessions ·

2024/06/05

In this episode of The Circle Sessions, host Brett Johnson sits down with Tonnisha English-Amamoo of TJE Communications to talk more about how to elevate your brand with content photo shoots. Tonnisha shares valuable insights into how she strategically plans and executes her content shoots, providing listeners with practical tips on finding the right photographer, creating a vision for the shoot, and maximizing the content generated from these sessions. From the importance of wardrobe planning to

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36:50

Trends in Web Design: Security, Accessibility, and...

The Circle Sessions ·

2024/05/22

We’re diving into the dynamic world of website design trends with Yasmine Robles. In this episode, we explore the critical importance of data privacy and robust security measures for small business websites. We'll discuss why an SSL certificate is a must-have for ensuring user trust and preventing browser warnings. Yasmine sheds light on how AI is revolutionizing website design by offering personalized recommendations, chatbots, and advanced analytics to create engaging user experiences.We also dive

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21:06

Email Marketing Tips for 2024: The Do's and The Don'ts

The Circle Sessions ·

2024/05/15

In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024. Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing. Top Takeaways1. Email marketing remains a powerful tool

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11:25

What Is A Podcast Consultant?

The Circle Sessions ·

2024/05/08

The Benefits of Hiring a Podcast Consultant for Your BusinessBrett Johnson, My Podcast Guy™ takes an in-depth look into the essential role of a podcast consultant, focusing on how they can amplify your podcast's impact as part of your broader marketing strategy. Brett, a seasoned podcast consultant from Circle270Media™ Podcast Consultants, explains the multifaceted approach his team uses to elevate a podcast's presence and effectiveness.The episode begins with Brett introducing the concept of a

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16:29

Using Analytics to Optimize Your Website and Marketing

The Circle Sessions ·

2024/05/01

In this episode of The Circle Sessions, host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs. Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters. They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital

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40:42

Keywords to Content: Lee Launches' Innovative Tools...

The Circle Sessions ·

2024/04/24

It's that time again to plug in, perk up your ears, and dive into the latest insights from the podcasting universe with The Circle Sessions. In our newest episode, "Ripped From the Podcast Headlines," we sit down with the incredibly innovative Lee Launches alongside co-hosts, Don The Idea Guy and Brett Johnson.- **Keynote Discussion**: Discover the need for simpler, more accessible keyword tools. Lee and Don explore how popular methodologies like "Getting Things Done" can be integrated seamlessly

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36:54

Unlocking New IG Marketing Strategies for 2024

The Circle Sessions ·

2024/04/10

Welcome to The Circle Sessions, with insights on digital marketing and podcast growth. Host, Brett Johnson, is joined by Tonnisha English-Amamoo, a digital marketing guru, who's here to help small businesses level the playing field.We're diving deep into the future of Instagram. We'll explore the latest strategies for maximizing engagement and leveraging the potential of video content, which is the new top trend for the year ahead. Discover the art of collaboration on Instagram reels, and learn why

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