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PODCAST

Mindful Marketing with Lou

Louise Kozlevcar

Welcome to Mindful Marketing with Lou. This podcast is for you if you want to make smart, informed decisions about your website. After joining the web development and digital marketing industry in 2011, I"ve learned so much! And I don"t want to keep this all to myself. If you"re not techy, that"s no problem! I make concepts easy to understand, and avoid hype and jargon as much as possible.

business marketing

All Episodes

00:07:39

Episode 026: What's the point of ads or SEO if the...

Mindful Marketing with Lou ·

2024/06/13

What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online!

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00:19:07

Episode 025: Audience Targeting for Ads 101

Mindful Marketing with Lou ·

2024/06/06

Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests.I tell you what I do if you’re not sure what interests to target… Or even if you should!

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00:23:07

Episode 024: Accessibility: Making your website...

Mindful Marketing with Lou ·

2024/05/30

Find out why website accessibility matters for your business and makes the web better for everyone. Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. You might be surprised to learn that more people are disabled than you realise! You’d also be surprised to know how efforts we put on our websites to help visually impaired people also helps with SEO.

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00:12:37

Episode 023: Google Ads VS Facebook Ads - is one...

Mindful Marketing with Lou ·

2024/05/26

I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn't one that trumps over the other overall. No really! It's true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst giving examples from my experience. Each one has their place in your marketing strategy, together and apart.

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00:17:22

Episode 022: Measuring success - what results to look...

Mindful Marketing with Lou ·

2024/05/24

In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re getting yourself into. I also take a dive into platform and appropriateness for health-related businesses, and how current trends in 2024 may impact how you appear in Google Ads. I’m a passionate digital marketer, who has worked in this

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00:28:25

Episode 021: Legal compliance in marketing:...

Mindful Marketing with Lou ·

2024/05/22

One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements.

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00:16:59

Episode 020: What do you put in Facebook ads to make...

Mindful Marketing with Lou ·

2024/05/15

You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let's talk about that! In this podcast episode I'll explain some effective Facebook ads examples. What content do you need? And where do you make these ads go?

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00:10:02

Episode 019: Why do you need a Facebook Pixel to grow...

Mindful Marketing with Lou ·

2024/05/12

In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.

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00:22:17

Episode 018: Overcoming tech overwhelm in business

Mindful Marketing with Lou ·

2024/05/07

Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond.

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00:14:15

Episode 017: What is SEO? Journey down the Google...

Mindful Marketing with Lou ·

2024/05/05

I don't usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad. Every day in business Facebook groups there are business owners complaining about bad SEO companies taking them for a ride. I don't want this for you. So listen on for my advice on what SEO involves in 2024, and where to

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00:09:32

Episode 016: Is it worth trying to run your own ads?...

Mindful Marketing with Lou ·

2024/04/30

Are you questioning whether you should run your own ads? Let's explore this together with my marketing expert insights!

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00:21:31

Episode 015: Yes! You can build your personal brand...

Mindful Marketing with Lou ·

2024/04/28

Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn.

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00:15:32

Episode 014: Getting your tech ready for ads

Mindful Marketing with Lou ·

2024/04/22

Is your tech ready for ads? Do you know what you're getting yourself into. Well I'm here to let you know that there's more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need!

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00:07:14

Episode 013: Your first Facebook ad (even if you...

Mindful Marketing with Lou ·

2024/04/20

Is there a way you can test your first Facebook ad without committing to huge budgets? You bet there is! Tune in to this podcast episode where I explain Boosty Posties (boosted posts) for beginners.

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00:30:27

Episode 012: Cracking the organic marketing code for...

Mindful Marketing with Lou ·

2024/04/15

My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic content can be worked into paid ads success.

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00:07:17

Episode 011: How to decide on a good ads budget for...

Mindful Marketing with Lou ·

2024/04/13

In this episode I explain how to decide on a good ads budget for list growth. This is for you if you're not sure how much to allocate to grow your email list. I'll tell you how you can find out information to make this decision easier.

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00:08:14

Episode 010: The validation test: Will ads actually...

Mindful Marketing with Lou ·

2024/04/09

Alright so... How do you know if you're ready for paid ads? I'm pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let's explore this together in this episode!

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00:25:31

Episode 009: Discovering the origin of The Queer...

Mindful Marketing with Lou ·

2024/04/07

In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts!

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00:13:22

Episode 008: 3 things to do before you hire an ads...

Mindful Marketing with Lou ·

2024/04/03

These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I'll most likely turn a prospective client away if they haven't begun to consider these things.

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00:13:15

Episode 007: To boost or not to boost? That is the...

Mindful Marketing with Lou ·

2024/04/01

To boost or not? If you've been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I'm going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when you really, really shouldn't.

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66 results

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