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PODCAST

The Beacon Way

Beacon Media + Marketing

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all

business marketing

All Episodes

26:18

Leadership Secrets Revealed: How Top Executives Boost...

The Beacon Way ·

2024/08/08

Welcome back to The Beacon Way Podcast starring our Executive Team! Join Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek as they unpack how successful executives harness the power of downtime to enhance their leadership and operational efficiency. Discover strategies from seasoned leaders who prioritize well-being to drive company success. Tune in as we explore the undeniable benefits of integrating rest into a demanding schedule, providing you with actionable...

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29:39

Mastering the Art of Hiring: Secrets to Building a...

The Beacon Way ·

2024/07/30

We’re back with another episode of The Beacon Way Podcast! In this executive series episode, Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek delve into the advanced hiring strategies essential for any forward-thinking leader. This discussion provides a roadmap to securing top talent, crucial for a thriving workplace culture. Explore the art of hiring as we dissect practical insights influenced by notable leaders like Steve Jobs and Barbara Corcoran and integra...

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24:32

Mastering Constructive Conflict: Key Strategies for...

The Beacon Way ·

2024/07/18

Tune in to the second episode in our Executive Series of The Beacon Way Podcast with CEO/Co-Founder, Adrienne Wilkerson, CMO/Co-Founder, Jennifer Christensen, and CRO/Partner, Ken Okonek. Today, they’re talking about the vital role of constructive conflict in building resilient teams and fostering a culture of open communication. Learn from top executives as they share their personal experiences, the challenges they've faced, and the strategies that have transformed their approach to leadersh...

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20:32

Revolutionize Your Business: Beacon Media...

The Beacon Way ·

2024/07/16

Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating a thriving, innovative comp...

en-us

19:03

AI in Marketing: Leveraging New Technologies for...

The Beacon Way ·

2024/07/11

This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marke...

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28:21

Boost Your Team's Dynamics: Mastering Communication...

The Beacon Way ·

2024/07/09

Welcome to the first episode of the Beacon Way Exec Series! Join Beacon Media and Marketing co-founders Jennifer Christensen and Adrienne Wilkerson, along with partner Ken Okonek, as they dive deep into the nuances of effective communication and conflict management within business leadership. Discover actionable insights on fostering a collaborative environment, utilizing personal growth for business success, and mastering the art of communication diversity to enhance team dynamics.Key Points...

en-us

17:32

Maximize Your Google Ad Performance: Expert Tips on...

The Beacon Way ·

2024/06/27

Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.Key Points:·Important...

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25:06

Mastering ROI in Digital Ads: Strategies for Meta &...

The Beacon Way ·

2024/06/13

Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and...

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21:25

Maximizing Business Success with HubSpot: Expert...

The Beacon Way ·

2024/05/29

Join host Jennifer Christensen on the Beacon Way Podcast as we delve into the transformative power of technology in business growth. This episode features CJ, a HubSpot specialist and the COO of 4Cast, who shares her expert insights on making HubSpot a cornerstone of business success.Key Points:Introduction to Technology's Role in Business: Emphasizing how integrating technology can streamline operations and solve organizational problems.Choosing the Right Technology: Guidelines on how to eva...

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21:28

Unlocking Success: How DataBox Benchmarks Can...

The Beacon Way ·

2024/05/16

Join host Jennifer and Databox expert Fedor Simic as they dive deep into the power of benchmarking. Discover how businesses can leverage real-time data to set performance standards, optimize strategies, and achieve unparalleled success. Whether you're in marketing, sales, or finance, this episode has something valuable for you! Key Points: Introduction to DataBox and Benchmarking: Fedor Simic from DataBox explains the significance of benchmarking in modern business operations.Roles and E...

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32:43

Key Considerations in Incorporating AI Tech

The Beacon Way ·

2024/05/02

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23:39

Advanced SEO Tactics with Zoe Ashbridge: Measuring...

The Beacon Way ·

2024/04/18

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30:34

CMO Tools a CIO Supports

The Beacon Way ·

2024/03/05

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29:40

Balancing Business and Family

The Beacon Way ·

2024/02/22

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25:26

Business Ownership and Innovation or The...

The Beacon Way ·

2024/02/08

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31:30

Psychology Today advice from Omar Ruiz

The Beacon Way ·

2024/01/22

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31:37

The Evolution of Digital Marketing with Andy Pondillo

The Beacon Way ·

2024/01/04

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21:47

Maintaining the Human Element in Sales Recruiting...

The Beacon Way ·

2023/11/21

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26:01

Feeding Joy in Mental Health: Valerie Van Galder's...

The Beacon Way ·

2023/11/08

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25:25

Antelope Recovery | Bootstrapped Growth for Mental...

The Beacon Way ·

2023/10/25

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92 results

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