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PODCAST

FIR Podcast Network

FIR Podcast Network

For Immediate Release: Podcasts for Communicators

news news commentary

All Episodes

17:36

FIR #464: Research Finds Disclosing Use of AI Erodes...

FIR Podcast Network ·

2025/05/12

Debate continues about when to disclose that you have used AI to create an output. Do you disclose any use at all? Do you confine disclosure to uses of AI that could lead people to feel deceived? Wherever you land on this question, it may not matter when it comes to building trust with your audience. According to a new study, audiences lose trust as soon as they see an AI disclosure. This doesn't mean you should not disclose, however, since finding out that you used AI and didn't disclose is even

en-US

Molding Young Communicators: Teaching as a...

FIR Podcast Network ·

2025/05/01

One of many career paths in the field of professional communication leads to colleges and universities: It is not uncommon for communication practitioners to move from the conference room to the classroom, where they help mold the next generation of communicators. All of the panelists participating in episode 116 of "Circle of Fellows" have chosen that path and will discuss the various dimensions of teaching -- including making the transition from the business world to the hallowed halls of

en-US

36:20

Zora Artis on Bridging AI and Human Connection in...

FIR Podcast Network ·

2025/04/23

Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection.In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, prompting a strategic transformation in the profession.Continue Reading → The post Zora Artis on Bridging AI and Human Connection in Internal

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IABC Fellows to Discuss Coping with Misinformation...

FIR Podcast Network ·

2025/04/10

Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated content muddying the information landscape, today’s communicators must be equipped to navigate a world where truth competes with convincing fiction. In

en-US

20:29

ALP 266: Preparing your agency for an uncertain future

FIR Podcast Network ·

2025/03/31

In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession.Continue Reading →The post ALP 266: Preparing your agency for an uncertain future appeared first on FIR Podcast Network.

en-US

20:19

FIR #455: Traditional PR is Dead (Again)

FIR Podcast Network ·

2025/03/17

In the early days of Web 2.0, several pundits told us that traditional PR was dead, especially for startups, where founders would be better served by handling their own public relations. After some disasters, along with many founders finding themselves overwhelmed by the need to build their business and craft thought leadership pieces while handling media inquiries, that philosophy faded. But now it's back, and getting a lot of attention as Lulu Cheng Meservey, founder and CEO at the agency Rostra,

en-US

21:06

ALP 265: Choosing the right exit strategy as an...

FIR Podcast Network ·

2025/03/17

In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan.Continue Reading →The post ALP 265: Choosing the right exit strategy as an agency owner appeared first on FIR Podcast Network.

en-US

18:12

FIR #454: When the Media Rewards Spectacle Over...

FIR Podcast Network ·

2025/03/10

At the now-infamous press conference that turned out to be an orchestrated ambush of Ukranian President Volodymyr Zelenskyy, Real American's Voice correspondent Brian Glenn lobbed a hand grenade of a question to Zelenskyy. That single question was emblematic of an entire shift in the way the media works, requiring a comprehensive rethink of how public relations practitioners prepare for a media environment in which engineered outrage is rewarded by the press because spectacle earns more clicks than

en-US

22:07

ALP 264: Managing remote workers without micromanaging

FIR Podcast Network ·

2025/03/10

In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world.Continue Reading → The post ALP 264: Managing remote workers without micromanaging appeared first on FIR Podcast Network.

en-US

Making the Most of Data in Communication

FIR Podcast Network ·

2025/03/03

We are swimming in data. Are we using it as effectively as we could? Join four Fellows of the International Association of Business Communicators (IABC) for a lively discussion on leveraging data to enhance organizational communication. In this episode of Circle of Fellows, our panel will explore how communication professionals can use data to shape strategy, measure impact, tell better stories, and drive better decision-making across all communication disciplines. Whether you're tracking audience

en-US

23:41

FIR #451: Return-to-Office-Obsessed Execs Are...

FIR Podcast Network ·

2025/02/17

Leaked audio of Jamie Dimon reveals an executive who has dug in his heels and has no interest in listening to the voice of the employee. In the clip, he essentially tells employees, "My way or the highway."While the return-to-office mandates don't represent a majority of businesses, they have been high-profile, as have employee responses, most of which plead for continued accommodation of remote or hybrid work schedules. Executives, of course, are empowered to make the final decision, but ignoring

en-US

19:16

ALP 261: How to get your team the mentorship they need

FIR Podcast Network ·

2025/02/17

Chip and Gini discuss the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one's own organization.Continue Reading → The post ALP 261: How to get your team the mentorship they need appeared first on FIR Podcast Network.

en-US

20:52

FIR #450: Senior Leaders Doubt Communicators’ Abilities

FIR Podcast Network ·

2025/02/13

Listen to communicators talk about their impact on their organizations and you would be forgiven for thinking that executives find their communication teams to be indispensable. Recent research says otherwise. As complexities mount in the worlds of business, media, and politics, less than 20 percent of senior executives are confident their communicators and public affairs professionals are up to the task of navigating the current environment. Neville and Shel outline the research results and discuss

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32:16

Silvia Cambie on AI’s Overlooked Role in Communication

FIR Podcast Network ·

2025/02/07

How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator with deep expertise in journalism, internal communication, and AI-driven change management. Much of the conversation around AI in communication has focused on generative AI... Continue Reading →The post Silvia Cambie on AI’s Overlooked Role in Communication appeared first

en-US

Fellows Panel to Explore the Growing Need for Ethical...

FIR Podcast Network ·

2025/02/06

As the digital age continues to evolve, communicators face unprecedented challenges in maintaining ethical standards. Recent incidents, from a PR agency spreading false stories about a client's rival through social media channels to a New York Times reporter's alleged breach of privacy within a private WhatsApp group, the challenges to ethical behavior are mounting. Add to that the ethical implications of using artificial intelligence in content creation, with discussions focusing on the balance

en-US

13:47

FIR #449: Employees’ Use of Shadow AI Surges

FIR Podcast Network ·

2025/02/06

Employees everywhere are using AI to save time and be more productive. The thing is, many of them are using tools their employers have not approved and they're not telling anyone. Companies are benefiting from this stealth approach to using generative AI, but there are plenty of risks, too. Neville and Shel look at the data and discuss approaches companies can take that will benefit both them and their employees.Continue Reading → The post FIR #449: Employees’ Use of Shadow AI Surges

en-US

18:04

ALP 258: Should your agency pivot to a new focus amid...

FIR Podcast Network ·

2025/01/27

In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.Continue Reading →The post ALP 258: Should your agency pivot to a new focus amid economic shifts? appeared first on FIR Podcast Network.

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1:48:14

FIR #447: Decisions, Decisions: The Struggle to...

FIR Podcast Network ·

2025/01/27

The 2025 Edelman Trust Barometer characterized the current communication environment as one infected by grievance. Another commentator claimed that we are living in an age of ubiquitous malignancy. Communicating with a broad audience of stakeholders is especially challenging in this landscape. While the Trust Barometer identifies business as the only one of the four sectors trusted enough to do anything about it, the options at this point are anything but clear. Also in this long-form episode for

en-US

22:51

FIR #444: Preparing for Trump 2.0

FIR Podcast Network ·

2025/01/09

Media outlets around the world -- and in particular in the U.S. -- are strategizing how to cover the incoming Trump Administration. Some are even planning to shift their focus to more soft news in order to retain readers and avoid drawing the president's ire. We look at the implications for the media relations industry in this short midweek episode.Continue Reading →The post FIR #444: Preparing for Trump 2.0 appeared first on FIR Podcast Network.

en-US

50:06

Exploring AI’s Future in PR with Martin Waxman

FIR Podcast Network ·

2025/01/08

In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas to crisis management and ethics, the discussion highlights opportunities and challenges for PR professionals. Martin shares insights from his academic research and LinkedIn... Continue Reading →The post Exploring AI’s Future in PR with Martin Waxman appeared first on

en-US

128 results

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