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PODCAST

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The

business non-profit

All Episodes

30:22

136: Part-Time Executive Director? How to Raise...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/03/11

You’ve poured your heart into your nonprofit, spending nights and weekends building programs, rallying volunteers, and making an impact—yet, there’s still not enough funding to quit your day job and go all in. Sound familiar? So many nonprofit founders get stuck in this exact cycle—working tirelessly but never quite breaking through to a fully-funded organization. And here’s the hard truth: The way you’re fundraising is keeping you stuck. In this episode, I’m breaking down how to raise enough...

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25:04

135: It’s Not Your CRM: 3 Real Reasons You’re Missing...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/03/04

If you’re not hitting your fundraising goals, it’s easy to think the problem is your CRM, website, or donation platform. But switching tools won’t fix a broken strategy. I see so many nonprofits stuck in a cycle of blaming their tech instead of addressing the real issue—how they’re engaging donors and running campaigns. In this episode, I’m breaking down three major reasons organizations miss their fundraising targets and what to do instead. I’m talking about the difference between reactive a...

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25:23

134: Funding Red Flags: When Grants Disappear & Other...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/25

Grants disappearing overnight? Funding feeling more uncertain than ever? If the recent federal grant freeze had you panicked, you're not alone. Traditional nonprofit funding strategies aren’t as secure as they once were, and it’s time to rethink how your organization brings in revenue. I’m breaking down the biggest funding red flags I’m seeing right now, why social media without conversions is a giant waste of time and money, and where you should be reallocating your budget to bring in bigge...

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44:19

133: How a VA Can Save Your Sanity & Scale Your...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/18

Ever feel like your to-do list is never-ending? Nonprofit leaders, founders, and busy professionals are juggling way too much—and it’s keeping you from the work that actually moves the needle. That’s why I brought in VA expert and business coach, Sara Wiles, to talk about a total game-changer: hiring a virtual assistant. We’re breaking down exactly how hiring a virtual assistant can transform your productivity, free up your time, and (finally) get those bottom-of-the-list tasks off your plate...

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32:38

132: Breaking the Board Barrier: Why Outdated...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/11

Send us a text Let’s talk about something that’s quietly draining your nonprofit—outdated leadership. You know the kind… the board that plays it safe, resists change, and clings to “what’s always worked” even though it’s clearly not working anymore. And guess what? It’s costing your mission millions. In this episode, we’re calling it out: playing small is the biggest risk you can take. I’ll walk you through why leadership’s fear of innovation is keeping you stuck, why your nonprofit needs to ...

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26:03

BONUS: Will Influencers Actually Partner With My...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/09

Send us a text Most nonprofits assume that influencer marketing is only for brands with big budgets—or that influencers only care about getting paid. That’s a myth. The Creator Economy is worth $127 billion—and growing. Influencer marketing isn’t just for brands anymore. It’s a fundraising superpower waiting for nonprofits to tap in. But here’s the catch: Most nonprofits think influencers only work for a paycheck. That’s not true. In this Linkedin Live replay, I break down exactly ho...

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47:06

BONUS: Why Old-School Fundraising Is Failing & The...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/07

Send us a text If you're still relying on the same donors, chasing grants, or overloading your calendar with fundraising events—it's time for a shift. The biggest funding opportunities aren’t where you’ve been looking. In this session replay, I break down: ✔️ How to tap into the Creator Economy to bring in new donors & major gifts—without working more ✔️ Why traditional nonprofit fundraising strategies are keeping you stuck ✔️ How to move donors from “interested” to “invested” with influe...

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28:30

BONUS: Why Fundraising Feels Stuck & How to Fix...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/04

Send us a text Feeling like fundraising is an uphill battle? You’re not alone. If you’re stuck relying on the same donors, struggling to secure major gifts, or constantly scrambling to make campaigns work—this episode is for you. In this bonus episode, I’m breaking down: ✔️ How fundraisers are unlocking new donors & gifts—without more work ✔️ Why relying on events or grants alone is keeping you stuck ✔️ How to actually move donors from “interested” to “invested” ✔️ Why you don’t need a ma...

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31:06

131: Ditch The Gala: Fundraise Smarter, Faster, and...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/02/04

Send us a text Let’s talk about galas. The often over-the-top events that take forever to plan and leave you feeling more drained than excited, and leave you thinking “Is this even worth it?” If so, you’re not alone. In this episode, we’re having an honest chat about why these big fundraising events can do more harm than good. Raising more money doesn’t have to mean throwing another black-tie affair. I’m sharing what’s working for nonprofits right now—fun, low-key events, creative pop-ups, an...

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28:56

130: Get Your Board on Board or Get Left Behind

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/01/28

Send us a text Nonprofits, it’s time to rethink how you approach growth. The challenges you’re facing—the rising costs, donor fatigue, and constant burnout—aren’t going to be solved with the same old strategies. In this episode, I discuss why traditional fundraising methods fall short and how you can flip the script with bold, modern solutions. I am covering donor behavior shifts, how to tap into the $127 billion Creator Economy, and why mobilizing a Social Street Team™ could be your nonprofi...

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38:40

129: Creating Influencer Partnerships on Zero Budget:...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/01/21

Send us a textToday, we’re talking about a game-changer: influencer partnerships and why they’re the fastest, most impactful way to raise funds, build awareness, and grow your nonprofit—without spending a dollar. If your nonprofit isn’t already tapping into the creator economy, you’re leaving money (and so much impact) on the table. I’m breaking down how free influencer partnerships work, and why they’re not just for big-name nonprofits. Whether you’re running a small shop or a million-dollar...

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45:30

128: Old School Fundraising Won’t Get You New School...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/01/14

Send us a textToday we’re breaking down why traditional fundraising isn’t cutting it anymore. Donor habits have shifted, motivations have evolved, and clinging to outdated tactics like galas, auctions, and 5Ks is holding your organization back.Here’s the hard truth: what worked a decade ago now delivers diminishing returns. Donors today want connection, impact, and innovation—not the same tired playbook.In this episode, I’ll unpack why these methods are falling short, reveal what’s working ri...

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26:03

127: Raising Major Funds Without a Social Media Audience

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/01/07

Send us a textIn this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a close look at the 2024 Giving Tuesday numbers—$3.6 billion raised in the U.S. alone—and uncover why some nonprofits thrived while othe...

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29:12

126: 10 Key Trends in Nonprofit Fundraising &...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/12/31

Send us a textThere are 10 trends that are revolutionizing nonprofit fundraising in 2025 and beyond. If you're ready to build unstoppable donor movements and you're ready to break revenue plateaus, you're in the right place. If you follow these trends, you will see increased growth, increased donor engagement and retention, and of course, donations. So grab a pen, bookmark this and dive in with me! For a full list of links and resources mentioned in this episode, click here.Bloomerang is the ...

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26:06

125: 5 Reasons Donation Plateaus Happen & How to Fix...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/12/24

Send us a textIn this episode I want to talk about plateaus – every organization, every business ever has experienced some flavor of a plateau. For a lot of nonprofits, it sounds a little bit like this: Your campaign started strong, donations were rolling in, you are feeling excited because you can just feel the buzz. But then, like clockwork, it just flatlines. Plateaus don’t happen because donors stop caring, they happen because you stop giving them motivation to engage. So we're going to d...

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24:52

124: 3 Questions Every Donor Asks Before They Give

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/12/17

Send us a textToday I’m sharing the the three questions every donor asks—whether they say them out loud or not—before they decide to give. Understanding these questions is a game-changer for creating campaigns, writing appeals, and connecting with donors.If you’ve ever felt stuck crafting the “perfect” ask or struggling to connect with your audience, this episode will give you the tools to create messaging that resonates and inspires action. Tune in, and let’s answer those three questions tog...

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48:03

123: Grassroots Giving: Women & Collective...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/12/10

Send us a textY'all, we have a trio on the podcast today. I'm so excited to welcome Dr. Theresa Ashby and Catherine Curry-Williams to the podcast. Cat is a dynamic speaker and bestselling author known for her raw, authentic, and caring approach while Dr. Ashby challenges the status quo through her high-energy, cutting-edge, and humorous presentation leaves audiences re-imagining the future of business. Both are experts on collective giving and are reimagining philanthropy with their grassroot...

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25:00

122: Go All In: How Improv Transformed My Fundraising...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/12/03

Send us a textToday, I’m taking you behind the scenes of something new I’ve been doing—an improv class! I signed up on a whim, and it’s been such a game-changer for how I think about fundraising, storytelling, and even just showing up for donors. In this episode, I’m sharing what improv has taught me about committing fully—whether it’s to your energy, campaigns, or messaging—and why half-hearted effort (what I call “decaf energy”) doesn’t cut it. I’ll give you tips on how to shift into full c...

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26:56

121: Win Giving Tuesday: 10 Ways to Create Record...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/11/26

Send us a textWe're digging into Giving Tuesday today. Last year, Giving Tuesday had a record breaking year. It broke all the years passed, raising $3.1 billion in the US alone. That was a 15% revenue increase over the previous year. Beyond that, research shows that 24% of Giving Tuesday donors are actually first time donors to the organization. So, today I'm going to share the 10 strategies that will help you have a record-breaking campaign, and this is something you can apply to any campaig...

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36:03

120: Building a Thriving Monthly Giving Program (and...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2024/11/19

Send us a textToday, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and growing a monthly giving program that builds real connections with donors, creates a strong community, and boosts your impact over time. Whether yo...

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182 results

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