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PODCAST

The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks

We"re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

business careers

All Episodes

15:56

Become an Overnight Success in Just 10 Years

The Spin Sucks Podcast with Gini Dietrich ·

2025/02/18

Your intellectual property is the culmination of your experience, insights and proven methodologies - and you should make sure that your proprietary ideas, productized services and frameworks are unambiguously yours. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is walking you through the exact steps to take to use you IP to become an overnight success... in just 10 years.

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15:56

How AI is Changing Search - What You Need to Know

The Spin Sucks Podcast with Gini Dietrich ·

2025/02/11

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people are looking. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is telling you how.

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15:45

Creating Ecosystems Around Your Opportunities

The Spin Sucks Podcast with Gini Dietrich ·

2025/02/04

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you have.

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21:26

Bridging the Trust Gap with the PESO Model©

The Spin Sucks Podcast with Gini Dietrich ·

2025/01/28

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.

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19:56

Plant Your PESO Model© Tree Today

The Spin Sucks Podcast with Gini Dietrich ·

2025/01/21

A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and there.

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13:47

Search in 2025 - What Communicators Need to Know

The Spin Sucks Podcast with Gini Dietrich ·

2025/01/14

Search is always changing, and as communications professionals, we don't always stay up to date on the latest. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing how you should be updating your SEO strategy in 2025 to make sure that the people who need to find your content, do.

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13:35

How to Not Be Replaced by AI in 2025

The Spin Sucks Podcast with Gini Dietrich ·

2025/01/07

There are things AI can do. Lots of them, in fact. But it can't do everything and it can't replace a solid communications plan and team. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how AI can enhance your PESO Model© Strategy in 2025 - complete with measurement and integration.

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17:01

The Importance of Friction

The Spin Sucks Podcast with Gini Dietrich ·

2024/12/17

Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.

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17:01

Succeeding In The New Earned Media Landscape

The Spin Sucks Podcast with Gini Dietrich ·

2024/12/10

Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.

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16:23

Winning Your Seat at the Strategic Table

The Spin Sucks Podcast with Gini Dietrich ·

2024/12/03

To create a truly effective communications program, you need to understand how the organization you're working with measure success - that is going to be the foundation of how you communicate the results of your work. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the best ways to demonstrate the results of your work and become a part of the strategic team.

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16:59

How to Prove the Worth of Your Work

The Spin Sucks Podcast with Gini Dietrich ·

2024/11/19

Linking PR and communications work directly to business outcomes has always been a challenge, but a shocking percentage of us are not using all of the tools available, or are not using them correctly, to make it easier. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how important it is to have your results tied with other key data about the business.

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16:03

Flexible Frameworks are the Key to Your...

The Spin Sucks Podcast with Gini Dietrich ·

2024/11/12

The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.

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15:31

What is your Role in Post-Truth America?

The Spin Sucks Podcast with Gini Dietrich ·

2024/11/05

If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation and malinformation using regular truth audits on this week's episode of the Spin Sucks Podcast.

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15:30

Telling the Truth when Lies are Everywhere

The Spin Sucks Podcast with Gini Dietrich ·

2024/10/29

Disinformation is everywhere, and it reflects a fundamental shift in how information is shared. The challenge of maintaining truth in the public sphere is is more difficult - and more important - than ever. Gini Dietrich is talking about how to do it this week on the Spin Sucks Podcast.

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15:38

The Future of PR is Here

The Spin Sucks Podcast with Gini Dietrich ·

2024/10/22

AI is here, and if you're not using it to make your work more efficient, you're going to be left behind. There are tools available that can help you take whole days worth of work off of your desk - and Gini Dietrich is talking about them on this week's episode of the Spin Sucks Podcast.

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15:16

You're Not going to Believe This Episode

The Spin Sucks Podcast with Gini Dietrich ·

2024/10/15

The march of new AI tools continues on, and today, Gini Dietrich has another particularly interesting one to share with you. Google's NotebookLM has some functionality you have to hear to believe. That's what's happening this week on the Spin Sucks Podcast.

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14:24

What To Do When the Expert Doesn't Want to Talk To You

The Spin Sucks Podcast with Gini Dietrich ·

2024/10/08

Sometimes you're asked to create content based on a subject matter expert who... doesn't actually have the time or desire to talk to you. This can be a recurring (and common!) problem and on this week's episode of the Spin Sucks Podcast Gini Dietrich is sharing a secret that makes it a lot easier. (Check out Leaps and use the code SpinSucks10 for an extra-long free trial and a 10% discount)

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15:31

Let's Make This Official...ly Certified

The Spin Sucks Podcast with Gini Dietrich ·

2024/10/01

More and more companies are requiring certification in the PESO Model© for new roles, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how you can get yours.

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14:53

Growth Hacks for Quick Wins in Communications

The Spin Sucks Podcast with Gini Dietrich ·

2024/09/24

A 'growth hack' is a creative, low-cost strategy to quickly increase brand awareness, stay top of mind and even acquire customers. Gini Dietrich is sharing several, and how to use them so you can create some wins while you work on your longer term strategy this week on the Spin Sucks Podcast.

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14:22

Are you Creating the Best Content on the Earth for...

The Spin Sucks Podcast with Gini Dietrich ·

2024/09/17

If the answer is yes, then you don't have to worry about the next era of search. If the answer is no, you have some work to do, and that's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

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