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PODCAST

The Australian Small Business Show

Kristy-Lee Billett

The Australian Small Business Show has been created by small business owners, for small business owners. Your hosts Matt Heighway and Kristy-Lee Billett, who have both been running businesses for over 15 years, will bring our first hand experiences to offer insights, advice and inspiration to help you build a successful small business. Each week we’ll discuss one specific strategy, topic, resource or tip that’s relevant for every small business, and we’ll be inviting along some amazing guests and

business entrepreneurship

All Episodes

12:17

How We Leverage Using VA’s to Support Our Businesses...

The Australian Small Business Show ·

2025/02/01

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are following on from last weeks episode where we were joined by Adrienne Donnelly from Seed Virtual Assistants and Organised by Adrienne to discuss the value of engaging VA’s to support your business growth. In today’s episode Matt and Kristy-Lee share how they leverage the support of VA’s (virtual assistants) to support their businesses, and how their clients do the same.We share practical strategies on how you too can

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17:29

When and Why To Engage a Virtual Assistant to Support...

The Australian Small Business Show ·

2025/01/25

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are joined by Adrienne Donnelly from Seed Virtual Assistants and Organised by Adrienne to discuss the value of engaging VA’s to support your business growth. Adrienne is an experienced personal virtual assistant and mentor to other established and aspiring VA’s across Australia.Since the beginning, Adrienne has held a passion (and a knack) for all things organisation and facilitation and has made it her business to ensure

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16:04

Setting Your Intentions and Goals for 2025

The Australian Small Business Show ·

2025/01/18

Welcome to this weeks’ episode of The Australian Small Business Show.In today’s episode we are talking about setting your goals and intentions for 2025.Specifically today, we unpack the SMART goal setting framework. SMART is an acronym and here is the breakdown of how to create SMART goals:Specific: Your goals needs to be specific, this means you need to clearly define what you want to achieve. This might be increase revenue by 10%, secure 5 new high ticket clients who spend at least $50k each

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13:14

The Power of Reflection

The Australian Small Business Show ·

2025/01/11

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are talking about the power of reflecting back on 2024 in order to set yourself up for a successful 2025.Specifically, we recommend reflecting on:Top Lessons Small Businesses Learned in 2024What were the lessons you learnt last year (good or bad)?What specifically have they taught you?What knowledge have you gained?Reflect On and Celebrate Your Wins:Acknowledge the milestones you achieved, big or small.It’s

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17:56

5 DIY SEO Tips for Your Small Business

The Australian Small Business Show ·

2024/12/21

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are following on from our discussion last week with Ryan Griffin from Chunky Duck.Today we are sharing 5 simple SEO strategies for small businesses who want to do a little DIY SEO over the Christmas period.Our 5 strategies are:1. Keyword Research – Find What Your Customers are Searching ForKeyword research is the foundation of any successful SEO strategy. It helps you understand what terms your potential

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20:51

What is SEO and Why Is It Important with Ryan Griffin...

The Australian Small Business Show ·

2024/12/14

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are joined by special guest Ryan Griffin from Chunky Duck.Like many of us entrepreneurs, Ryan’s journey to his current business has not been a straight line. Initially a professional baseball player, he returned to Australia ready to start his career in digital marketing. He worked for many years in a marketing agency before turning to scuba diving and juggling freelancing. As Covid hit he went all in on his

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09:38

Increasing Your Prices

The Australian Small Business Show ·

2024/12/07

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s timely episode, we take a quick dive into how to confidently deliver a price increaseto your customers.Increasing prices can be a delicate process, but with the right approach, businesses can do itconfidently without losing customers. Here are some strategies to consider:Communicate Clearly and Transparently: Explain the reasons behind the price increase to your customers. Whether it's due to rising costs, improved

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11:55

It's Sale Season - Should You Have a Sale?

The Australian Small Business Show ·

2024/11/30

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s timely episode, we briefly chat about the impact of the Black Friday Sales and 5 tips for any business owner thinking about offering a discount or having a sale.Offering discounts can be a great way to attract customers and boost sales, but it's important to approach it strategically. Here are five key considerations for businesses planning to offer discounts on their products and services:Understand Your Profit Margins:

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13:21

What is a Financial Coach and How Can They Help with...

The Australian Small Business Show ·

2024/11/23

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are joined by special guest Lexi Smith from Money Vine.After a decade as a financial adviser, Lexi hung up her heels to focus on helping other mums (and their partners) get on top of their finances, rather than simply making the wealthy, wealthier. She works with individual and business owners to better manage their money to achieve their goals.In this episode, we talk to Lexi about what exactly a financial

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11:05

What Are Google Reviews and Why Collect Them

The Australian Small Business Show ·

2024/11/16

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we arerevisiting something we touched on in Episode 21 – Google Reviews.In that episode we were looking at 5 low cost ways to attract new customers, and we touched on the value of Google Reviews.Today we’re diving deeper into what they are, and why they are good to do.Specifically we look at:-How Google Reviews help your SEO;-Why other customers want to read them;-How you can improve business when reviews aren’t

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11:55

Preparing for Your Christmas Close Down

The Australian Small Business Show ·

2024/11/09

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are discussing the fast-approaching Christmas period, when many businesses will close down.There are many things you need to do to prepare your business for this period, including when it comes to your team.Many business owners are unaware that the Modern Awards recently changed – impacting the rules around forced leave and leave without pay over the Christmas period.In this episode we discuss these new rules,

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21:39

5 Low Cost Ways to Get More Customers

The Australian Small Business Show ·

2024/11/04

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are discussing 5 low cost ways to acquire new customers.Let’s face it, none of us love having to throw buckets of money on paid ads of any sort, and sometimes we simply don’t have the budget. Whether you’re actively paying for advertising or marketing, or tightening the purse strings, these strategies are all effective.The strategies we discuss today are: Asking for and seeking referrals;Getting and using

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22:51

Doing Business Your Way with Cat Matson

The Australian Small Business Show ·

2024/10/26

Welcome to this weeks’ episode of The Australian Small Business Show!In today’s episode we are joined by returning guest Cat Matson from Impactful Presenters.Cat first joined us back in Episode 4 of the podcast, where she shared her strategy for the small business owners elevator pitch. Today we are chatting about a slightly different topic.Today we are talking about doing business your way – and not blindly following every expert who claims to have every answer to all of our business problems.As we

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14:36

How We Are Seeing AI Effectively Used in Businesses

The Australian Small Business Show ·

2024/10/19

Welcome to this weeks’ episode of The Australian Small Business Show!In this episode we are following on from our discussion with Sanki Tennakoon from Stellar Frequency last week when we spoke about using AI for our content and copywriting.Today we thought we’d explore the different ways we are seeing AI technology used in the businesses we work with, and also how we are using it in our businesses.We discuss the rapid pace of change and improvements in AI technologies, and how all of the programs we

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19:10

Using AI to Create Content and Copy for Your Business...

The Australian Small Business Show ·

2024/10/12

Welcome to this weeks’ episode of The Australian Small Business Show!In this week's episode we are excited to welcome back special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.We last spoke to Sanki back in Episode 7 when we asked the question: ‘what is a copywriter’ and really, how can they help our businesses?’Today we’re talking AI – and how, when, and if you

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22:31

Finding the Right Accountant for Your Business

The Australian Small Business Show ·

2024/10/05

Welcome to this weeks’ episode of The Australian Small Business Show!Today we’re staying on the accounting theme, and unpacking how to select the right accountant for your business.For many of us, Kristy-Lee included, this has been a pain point in the past.Matt unpacks for us the various qualifications, certifications and licences your accountant should have, and how you can check if they actually have the qualifications they say they do.We also speak about the difference between the qualifications

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16:50

6 Key Questions to Ask Your Accountant

The Australian Small Business Show ·

2024/09/28

Welcome to this weeks’ episode of The Australian Small Business Show!In this weeks episode we are focusing back on the numbers side of business. For many of you this is the time of year that you may be working with your accountant to get your year-end finalised and tax returns lodged. And you may thing that your accountant will proactively filling you in on all the things you need to know and do, in order to improve things for next year. Unfortunately, that’s not always the case.Today Matt is

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13:37

Changes to Casual Employment

The Australian Small Business Show ·

2024/09/21

Welcome to this weeks’ episode of The Australian Small Business Show!Today is the final instalment in our 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.Today we are talking about the changes to the definition of Casual Employment.We start by discussing what these key changes are including:The new definition of a casual employee;The fact that the contract is no longer king;The need to

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12:07

The New Right to Disconnect Laws

The Australian Small Business Show ·

2024/09/14

Welcome to this weeks’ episode of The Australian Small Business Show!Today is Part 2 of a 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.Today we are talking about the introduction of the Right to Disconnect Laws. We start by discussing what a right to disconnect is, and what this all means.Then we look at what we know so far in terms of the specific legislation and when it commences

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12:32

The Employee v's Contractor Question

The Australian Small Business Show ·

2024/09/07

Welcome to this weeks’ episode of The Australian Small Business Show! Today is Part 1 of a 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.Today we are tackling the question: is the worker an employee or contractor. This is a topic that has been an ongoing debate, and lots of employers have been hiding behind non-existent loopholes, or assuming they can make their own rules when it

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