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PODCAST

Brilliant Branding

Phil Davis and Liz Hiemstra

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help

business management & marketing

All Episodes

54:39

Rebranding vs. Repositioning - What Strategy Works Best

Brilliant Branding ·

2018/01/04

Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a rebrand, but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success. In this episode you'll learn... The difference between rebranding and repositioning The telltales signs of which strategy is best for you How to leverage your rebrand or repositioning to reach new customers

en-us

54:39

Rebranding vs. Repositioning - What Strategy Works Best

Brilliant Branding ·

2018/01/04

Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a rebrand, but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success. In this episode you'll learn... The difference between rebranding and repositioning The telltales signs of which strategy is best for you How to leverage your rebrand or repositioning to reach new customers

en-us

54:36

The Company Rebranding Process - 4 Steps to Getting...

Brilliant Branding ·

2017/12/21

Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company. In this episode we share tried and true tips and techniques for getting everyone on board and on the same page when it comes to renaming your company. Learn why it's best to have a tight decision making group and why asking every in the company for advice is not advisable

en-us

54:36

The Company Rebranding Process - 4 Steps to Getting...

Brilliant Branding ·

2017/12/21

Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company. In this episode we share tried and true tips and techniques for getting everyone on board and on the same page when it comes to renaming your company. Learn why it's best to have a tight decision making group and why asking every in the company for advice is not advisable

en-us

55:14

The 5 Benefits of Rebranding Your Company

Brilliant Branding ·

2017/12/14

Are you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line with a solid rebrand of your business. In this episode, we'll provide case studies that highlight specific benefits from real life rebranding projects... from doubling revenue to creating greater memorability and recall. Why settle for a constricted, cluttered or confusing brand

en-us

55:14

The 5 Benefits of Rebranding Your Company

Brilliant Branding ·

2017/12/14

Are you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line with a solid rebrand of your business. In this episode, we'll provide case studies that highlight specific benefits from real life rebranding projects... from doubling revenue to creating greater memorability and recall. Why settle for a constricted, cluttered or confusing brand

en-us

54:44

7 Signs It May Be Time to Rebrand Your Company

Brilliant Branding ·

2017/12/07

Does your company name create interest or confusion? Does it engage customers or require explanation. Do you find yourself saying We're more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand - before you even delve into the goodies of what you really do? If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming

en-us

54:44

7 Signs It May Be Time to Rebrand Your Company

Brilliant Branding ·

2017/12/07

Does your company name create interest or confusion? Does it engage customers or require explanation. Do you find yourself saying We're more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand - before you even delve into the goodies of what you really do? If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming

en-us

54:46

Brand Clarity Audit - Align Your Message and Empower...

Brilliant Branding ·

2017/11/30

Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.

en-us

54:46

Brand Clarity Audit - Align Your Message and Empower...

Brilliant Branding ·

2017/11/30

Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.

en-us

54:24

The 8 Mistakes to Avoid When Naming a New Business

Brilliant Branding ·

2017/11/09

Knowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them. We provide both insight and real life case studies to help you evaluate your company name to see if it's the brightest and best possible.

en-us

54:24

The 8 Mistakes to Avoid When Naming a New Business

Brilliant Branding ·

2017/11/09

Knowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them. We provide both insight and real life case studies to help you evaluate your company name to see if it's the brightest and best possible.

en-us

55:15

How to Bring Your Online Brand to Life - 3 Simple Steps

Brilliant Branding ·

2017/11/02

It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat? Today we address how to light up your home, your business, your brand. How do you take the house, the brand you have built, and make it engaging and inviting? In this episode we'll help you set out the welcome mat, turn on the lights, put out the decorations and welcome your guests with a warm smile. By

en-us

55:15

How to Bring Your Online Brand to Life - 3 Simple Steps

Brilliant Branding ·

2017/11/02

It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat? Today we address how to light up your home, your business, your brand. How do you take the house, the brand you have built, and make it engaging and inviting? In this episode we'll help you set out the welcome mat, turn on the lights, put out the decorations and welcome your guests with a warm smile. By

en-us

55:36

Slogan Branding - Can you brand around your tagline?

Brilliant Branding ·

2017/10/26

Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examples of slogan based branding, tag lines that often supersede the very company name. Brilliant branding often requires resourceful thinking and workarounds. Join us as we discuss case studies turned so-so company names into famous catch phrases.

en-us

55:36

Slogan Branding - Can you brand around your tagline?

Brilliant Branding ·

2017/10/26

Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examples of slogan based branding, tag lines that often supersede the very company name. Brilliant branding often requires resourceful thinking and workarounds. Join us as we discuss case studies turned so-so company names into famous catch phrases.

en-us

54:27

Creating the perfect tagline for your business

Brilliant Branding ·

2017/10/19

Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as... What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes for a great tag line? Can a tagline also serve as an ad campaign? Wow, a lot to cover! So join us as we help you craft your tagline. After

en-us

54:27

Creating the perfect tagline for your business

Brilliant Branding ·

2017/10/19

Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as... What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes for a great tag line? Can a tagline also serve as an ad campaign? Wow, a lot to cover! So join us as we help you craft your tagline. After

en-us

54:35

Broken Brands -- When Things Turn Fugly

Brilliant Branding ·

2017/10/12

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to

en-us

54:35

Broken Brands -- When Things Turn Fugly

Brilliant Branding ·

2017/10/12

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to

en-us

76 results

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