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PODCAST

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

business non-profit

All Episodes

00:29:26

Unleashing the Power of Gratitude Using Handwritten...

Health Nonprofit Digital Marketing ·

2024/04/19

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital

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00:38:06

Strategic Communication with Taya Jarman of The...

Health Nonprofit Digital Marketing ·

2024/04/05

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting

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00:40:22

Trends in Health Philanthropy with Jeff Barrus of...

Health Nonprofit Digital Marketing ·

2024/03/22

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health

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00:39:00

Driving Change: Howard Pearl of CARS on...

Health Nonprofit Digital Marketing ·

2024/03/08

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally,

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00:35:16

Strategic Onboarding with Nicole Jones of Anti Cancer...

Health Nonprofit Digital Marketing ·

2024/02/23

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space.About the

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00:44:19

Navigating the Nonprofit Landscape with AI - George...

Health Nonprofit Digital Marketing ·

2024/02/09

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way. About

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00:31:45

Advancing Health Equity: A Marketing Approach with...

Health Nonprofit Digital Marketing ·

2024/01/26

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover

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00:31:26

Equity-Centered Ethical Storytelling with Beth Eisen...

Health Nonprofit Digital Marketing ·

2024/01/12

In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support

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00:31:10

Equity and Accessibility with Valaree Machen of...

Health Nonprofit Digital Marketing ·

2023/12/29

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between

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00:30:21

Ethical Storytelling with MaryBeth Meyer of Pinky...

Health Nonprofit Digital Marketing ·

2023/12/15

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the

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00:34:14

Ethical Storytelling in Nonprofit Marketing with Anna...

Health Nonprofit Digital Marketing ·

2023/12/01

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and

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00:31:45

Navigating Collaborative Success: Marketing and...

Health Nonprofit Digital Marketing ·

2023/11/17

In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations. Join us as Eugene shares his wealth of experience and insights, guiding us through the strategies, challenges, and advantages of working with funders, peer organizations, and government entities to amplify your

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00:35:02

Visualizing Complexity: Communicating Health Data for...

Health Nonprofit Digital Marketing ·

2023/11/03

In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-being in communities. Bradley shares his unique journey from the world of graphic design to the heart of health nonprofit communications. Together,

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00:41:07

Crafting Impactful Narratives: The Power of...

Health Nonprofit Digital Marketing ·

2023/10/20

In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifting from aspirational, grandiose writing to small, specific, and singular narratives can truly captivate your audience and invoke a sense of

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00:34:41

Bridging Healthcare Equity: Digital Therapeutics and...

Health Nonprofit Digital Marketing ·

2023/10/06

In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particularly in rural and marginalized communities. We explore the challenges and opportunities in addressing healthcare disparities, focusing on the impact

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00:36:06

Navigating the Intersection of Development and...

Health Nonprofit Digital Marketing ·

2023/09/22

Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mission while maintaining a strong donor experience. About the guest Jean is a highly experienced and driven Director of Development with 15 plus

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00:31:40

Empowering Change: Digital Advocacy Strategies in...

Health Nonprofit Digital Marketing ·

2023/09/08

Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical aid and dying in Montana. Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to

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00:41:07

Connecting Across Generations for Nonprofit Success

Health Nonprofit Digital Marketing ·

2023/08/25

How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in for tips on intergenerational marketing, social media, staffing, and more to further your mission. About the guest Nicole graduated from

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00:37:04

Exploring Online Communities in Health: Insights from...

Health Nonprofit Digital Marketing ·

2023/08/11

You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance. Amy shares her insights on the different types of online communities they have developed and the importance of tailoring them to the needs of the community. The

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00:11:11

Engaging, Converting, and Measuring Your Website User...

Health Nonprofit Digital Marketing ·

2023/07/28

In this episode of Health Nonprofit Digital Marketing, Spencer returns after a year-long hiatus to provide a wrap-up of season 2 and announce plans for future seasons of the podcast. This episode is all about engaging, converting, and measuring user experience on your website. Spencer emphasizes the goal of turning casual website visitors into engaged supporters and highlights the importance of guiding patients through the stages of awareness, interest, and action. To achieve this, your

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