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PODCAST

Motion Hatch: Helping Motion Designers Do Better Business

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of

arts design

All Episodes

10:43

077: How To Plan Your Best Year Ever

Motion Hatch: Helping Motion Designers Do Better... ·

2020/12/01

It’s nice to get paid for your work. But for many of us, that’s not the ultimate reason we’re in this business. We need to find a purpose in what we do and understand how we can positively impact the world with our creations. Working Towards a Bigger Goal Once we are earning enough to cover basic needs, the desire to work towards something bigger takes root. I find that motion designers are generally a group of people who care about what happens in the world. Finding work that aligns with your

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29:15

076: How to use Behance to get more clients w/ Felipe...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/11/17

Clients can come from many different places. In this line of work, we motion designers can take advantage of numerous resources for this. Today’s guest explains how he does it using Behance and how you can too. About Felipe Vargas Felipe Vargas is a freelance illustrator and motion designer from Chile. His specializations include designing, directing, and animating a wide range of motion projects. He also enjoys editorial illustration work. He finds many of his opportunities from his Behance page

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33:47

075: How to get hired for your unique style w/ Jess...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/11/03

All of us have something unique to offer, something that sets us apart. Yet, many motion designers ignore that and become generalists instead. Today’s guest finds that it’s her unique niche that lands her more work while allowing her to develop a style all her own. About Jess Herrera Jess Herrera, aka Herrerasaurus, is a freelance 3D character artist based in Australia. Whether it’s design, modeling, animation, lighting, or rigging, Jess has been there. Having worked for studios in the past, Jess

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43:31

074 :How to Start Your Own Motion Design Studio w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/10/20

For those of us who start a studio, we think it will lead to a new level of freedom. Before too long, we realize that it’s a business and that creativity is just one part of it. Today’s guest helps creative business owners improve the business side of what they do so that they can focus on the parts that they love. About Joel Pilger Joel Pilger of RevThink is a consultant who helps creative studios become industry leaders. He focuses on helping owners in specific areas – genius, expertise,

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34:24

073 : How to Leverage Personal Projects to Improve...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/10/06

Do you ever feel that you have too much client work to focus on personal projects? It can be tough making the time for something that doesn’t bring you any direct income. However, these personal projects are an important part of your craft. They’ll help you sharpen your skills while imparting a sense of satisfaction that other work doesn’t. About Qais Sarhan Qais Sarhan is a 2D motion designer based in Reading. He creates simple, succinct animations in order to promote and explain complex marketing

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44:02

072: The Future of the Motion Design Industry w/ Ryan...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/09/22

There’s certainly a lot of unknowns in the world these days. This is true for the motion design industry as much as anything else. Long-term survival is likely going to involve both adaptability and keeping focused on your priorities. About Ryan Summers As 2D creative director at School of Motion, Ryan is busy making courses to help other motion designers move forward in their career. This allows him to keep a close eye on trends in the motion design world and get ready for what the future brings to

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01:10:39

071: How To Go From Freelancer To Studio Owner w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/09/08

Karl Doran explains what he’s learned by going from freelance motion design to owning his own studio. He describes his process for landing clients without the use of traditional advertising. He also talks about setting clear expectations with clients so that everyone is happy with the results of his work. Both freelancing and running your own agency have their advantages. There’s a sense of freedom to both, but they come with different responsibilities. My guest on this episode started his own

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12:30

070: Why You Can’t Find Consistent Clients

Motion Hatch: Helping Motion Designers Do Better... ·

2020/07/07

Freelance life can go from feast to famine in an instant. As a Motion Designer, it can be easy to get discouraged when your business is down. Plus, even when you have a project, there’s no guarantee that you’ll have work waiting when it’s done. That’s why I love consistent clients. In this solo episode, I want to talk to you about what it takes to land clients that keep coming back to you. To be successful in Motion Design you should regularly be engaging in client outreach. It may not be your

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48:36

069: How to grow your freelance motion design...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/06/23

How to build your freelance business to just the right size. As freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size with the help of strategic collaboration and teamwork. Erica Gorochow is a Brooklyn-based director and designer at PepRally. She fluctuates between

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42:35

068: How to charge for motion design with Kyle...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/06/09

Coming up with a budget for clients and knowing what to charge for your motion design work is a common point of confusion. To shed some light on this, I’ve brought on a special co-host to answer some tough questions on charging for your projects and building industry relationships. Kyle Hamrick is a motion designer and educator based in Kansas City. He hosts a weekly live show on YouTube with Evan Abrams, Motion Design Hotline. As a freelancer, Kyle creates everything from animated explainer videos

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44:08

067: Make money with animated gifs w/ Annie Wong AKA...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/05/26

Commercial work pays the bills. But as motion designers and creatives we have tons of our own ideas. Today’s guest has a huge portfolio of her own personal work and animated gifs. Not only is this a creative outlet for her, but it has also led to many great paying jobs. Annie Wong, aka Headexplodie, is the creator of some really awesome work. She creates short-form videos, GIFs, stop motion, and other fun content for the digital world. Her creations have landed her work with some pretty big

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52:52

066: How to get motion design clients using your...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/05/12

We motion designers all feel like weirdos at times. Don’t fight it! It’s time to embrace what makes you unique and sets you apart. In fact, your surreal side can create its own opportunities. Today’s guest is in high demand precisely because of his weirdness. We chat about how personal work can get you big motion design clients. Nick DenBoer, AKA Smearballs, does a bit of everything. He’s a director, animator, editor, music producer, and remix artist. He’s worked on Conan and created unique music

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48:44

065: How to use Instagram as a motion designer w/ Sam...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/04/28

Social media is a powerful tool for getting your animations out there and finding more work as a freelancer. However, actually connecting with the right people is not a straightforward task. To clear up any confusion, We’ve brought on a freelance motion designer who has 25k followers on Instagram to share how to use Instagram as a motion graphic designer. How to make the jump into being a freelance motion designer Sam Burton is an expert in using Instagram to create opportunities for his freelance

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47:01

064: How to price your work as a motion designer w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/04/14

Most of us got into motion design because we like to create. But to stay in business, we need to know how to sell what we do and how to price your work as a motion designer. Selling can feel like a dirty word, but I’ve brought in a guest who explains how its actually a creative tool for offering great value to your clients. Many people have heard of Blair Enns from his book The Win Without Pitching Manifesto. He runs a sales-training organization for creative professionals. From public and

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35:45

063: How to deal with anxiety during uncertain times...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/03/31

With the worldwide coronavirus pandemic, life is full of uncertainty. This causes a lot of anxiety which is a real mental health burden. Being a freelancer right now adds another layer of unpredictability. To assist in navigating these unprecedented times, I’ve brought on a special guest to help us make sense of our concerns. Today, I’m talking with Dr. Anna Symonds, a clinical psychologist with Elysian Psychology in Nottinghamshire, UK. She is registered with the Health Care Professions Council

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12:44

062: The number one thing that changed my motion...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/03/17

Today I want to talk to you about the number one thing that changed my motion design career. It’s masterminds! In case you don’t know what a mastermind is or you aren’t clear how they work, I’m here to tell you all about it. A mastermind is a peer support group where you can learn and grow together. I tell the story of how mastermind groups led me to where I am today. It really has made all the difference and I owe the existence of this podcast to it. So that you can get the most out of a support

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29:52

061: How to get into the tech industry as a motion...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/03/03

Tech companies are creating more and more opportunities for motion designers to work in UX design. Instead of the traditional studio work, this means working with one company on a specific product. But what does it mean to do this work and how is it different from other types of motion design? Sharon Harris is a senior motion designer at Google. As part of the Google design team, Sharon works with the editorial design platform, conducts interviews and podcasts, and arranges the annual design

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52:14

060: How to use partnerships, strategy and content to...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/02/18

As motion designers, our primary goal is often centered on delivering our animations to clients. However, that’s not always enough to stay in business. Increasingly, there are more opportunities to work with clients beyond motion design and get involved in the design side of brand strategy. We also talk about how to use partnerships and content to get more clients. Philip VanDusen is the founder of Varhaal Brand Design, a brand strategy, design, and marketing agency in New Jersey. He also has a

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48:00

059: How to use YouTube to grow your motion design...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/02/03

Creating tutorials is a great way to get your name out there and promote your work. Social media channels like YouTube are wonderful platforms for making this happen, but figuring out where to start can be a challenge. Today’s guest started his tutorial channel just under a year ago and he’s already amassed an incredible following. Ben Marriott is a freelance motion designer and YouTuber from Australia. Specializing in 2D design, Ben illustrates and animates short humorous videos and gifs to create

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01:00:43

058: How to build a sustainable career in Motion...

Motion Hatch: Helping Motion Designers Do Better... ·

2020/01/21

It seems that every year or so something major changes in the world of motion design and freelancing in general. Keeping up with the changes means staying flexible as well as resolute in the way you work and find clients. Today’s guest has not only weathered these changes but continues to thrive. Brian Gossett has been a motion designer and illustrator for fifteen years and works remotely as a freelancer out of Austin, Texas. His many projects have ranged from music videos to animated and

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