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PODCAST

Success With Jewelry Insiders

Laryssa Wirstiuk and Liz Kantner

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We"re Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in

business marketing

All Episodes

25:48

83 - Laryssa and Liz Share Tips For Creating Jewelry...

Success With Jewelry Insiders ·

2024/05/13

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We'll also talk about how to actually use your customer personas and which questions you should be asking as you're doing the research. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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54:11

82 - Laryssa and Liz Interview Jewelry Pinterest...

Success With Jewelry Insiders ·

2024/05/06

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. In the bonus content of this episode, we share some of the current best practices for Pinterest. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Info and Links From Andrea:

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59:51

81 - Liz Interviews "A Thousand Facets" About Finding...

Success With Jewelry Insiders ·

2024/04/29

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. They also discuss the brands in the industry that stand out to them the most. Todd Reed: https://toddreed.com/ Judy Geib: https://judygeib.com/ Gabriella Kiss: https://www.gabriellakiss.com/ Tura Sugden: https://turasugden.com/ Johnny Ninos: https://ninosstudio.com/ Shane

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44:39

80 - Laryssa and Liz on How to Define Your Target...

Success With Jewelry Insiders ·

2024/04/22

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see how it resonates We share brands that we think know their target audience well - and how they build relationships with that audience Please visit

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42:34

79 - Laryssa and Liz Ask, "What's Up With Jewelry...

Success With Jewelry Insiders ·

2024/04/15

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. In the bonus content of this episode, they also share brands they love to follow on Instagram. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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31:25

78 - Laryssa and Liz Audit the Marketing for Their...

Success With Jewelry Insiders ·

2024/04/08

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve. They also explain how you can audit your own marketing and then convert that audit into useful action steps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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38:37

77 - Laryssa and Liz on the Biggest Lessons They've...

Success With Jewelry Insiders ·

2024/04/01

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! They also talk about their biggest mistakes and missteps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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49:01

76 - Liz and Guest Megan Auman Discuss: How to Find...

Success With Jewelry Insiders ·

2024/03/25

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand and what makes a good brand voice. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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37:03

75 - Laryssa and Liz on How to Vet a Consultant or...

Success With Jewelry Insiders ·

2024/03/18

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? More insights into how to stand up for yourself and take control of your business. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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42:53

74 - Laryssa and Liz on the Jewelry Marketing We...

Success With Jewelry Insiders ·

2024/03/11

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We’ll also talk more specifically about brands with marketing that's catching our attention and why it’s good. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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30:51

73 - Laryssa and Liz on Promoting Jewelry for...

Success With Jewelry Insiders ·

2024/03/04

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through More info about planning ahead to make the most of seasons and holidays. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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21:36

72 - Laryssa and Liz on Why Transparency Matters for...

Success With Jewelry Insiders ·

2024/02/26

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also share more ways to build trust with your audience. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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34:20

71 - Laryssa and Liz on the Importance of Email and...

Success With Jewelry Insiders ·

2024/02/19

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also share what makes a "good" email and current trends in email marketing. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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35:59

70 - Laryssa and Liz on Successful Storytelling for...

Success With Jewelry Insiders ·

2024/02/12

Welcome to episode #70. In this episode, Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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36:39

69 - Laryssa and Liz on Clienteling for Your Jewelry...

Success With Jewelry Insiders ·

2024/02/05

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. How to engage in direct outreach to your wholesale prospects. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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43:16

68 - Laryssa and Liz on Hiring for Your Jewelry...

Success With Jewelry Insiders ·

2024/01/29

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee Laryssa talks more about her own personal experience hiring employees and building her team Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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44:58

67 - Laryssa and Liz on Jewelry Social Media Tips and...

Success With Jewelry Insiders ·

2024/01/22

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? Our totally unfiltered take on how social media marketing will evolve this year for jewelry brands Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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33:16

66 - Laryssa and Liz on Top Priorities for Jewelry...

Success With Jewelry Insiders ·

2024/01/15

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We’ll reflect on 2023 and share some tips for starting the year strong. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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32:15

65 - Laryssa and Liz on How to Plan Jewelry Content...

Success With Jewelry Insiders ·

2024/01/08

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We’ll dive deeper and share more details about creating your plan and specifically content planning Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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01:00

BONUS - Happy Holidays and Happy New Year From...

Success With Jewelry Insiders ·

2023/12/25

Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you. We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment! Happy Holidays! And Happy New Year! We’ll be back in a couple of weeks.

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127 results

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