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PODCAST

The Email Marketing Show

Email Marketing Heroes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn"t stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every "Email Marketing Wednesday" or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post

business marketing

All Episodes

30:40

7 Types of Social Proof - You Using These To Make Sales?

The Email Marketing Show ·

2025/02/12

Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something. Most get ignored. But then - bam! - one grabs your attention. It feels different. It feels trustworthy. Why? Because it leverages social proof in a way that doesn’t feel slimy or desperate.Social proof is the secret sauce that makes people trust you, believe in your offer, and, most importantly, buy from you. And if you’re only using testimonials in your email marketing, you’re leaving massive

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23:46

How to Use 'Memory Craving' to Make Your Offers...

The Email Marketing Show ·

2025/02/05

Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride.This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds them of a past experience they want to relive. It’s the same reason people reconnect with high school sweethearts, why a certain song can bring tears to their eyes, and

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42:26

From Email Burnout to 10X Sales: How Karishma...

The Email Marketing Show ·

2025/01/29

In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when she discovered a fresh approach, everything changed. IIn record time, Karishma went from frustration and fatigue to achieving an astonishing 10X

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51:14

Consulting Session: How Can A Membership Site Owner...

The Email Marketing Show ·

2025/01/27

How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her success, she wasn’t fully leveraging her content to drive sales.In this consulting session, we uncover why

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18:24

3 Buyer Triggers You’re Ignoring (And How They’re...

The Email Marketing Show ·

2025/01/22

When it comes to making sales, the secret lies not just in what you sell but in how you position it.Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks.Get ready to transform your approach and create offers that

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26:26

How Liz Wilcox Used One-Word Subject Lines to...

The Email Marketing Show ·

2025/01/15

What if one tiny tweak could transform your email game and boost your business?Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary.In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better

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15:12

7 Email Hacks You’re Missing (And One Nobody Talks...

The Email Marketing Show ·

2025/01/08

Hack #1: Separate Thinking from WritingWriting emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When it’s time to write, you’ll already have a stack of ideas ready to go. Easy!Picture this:

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42:55

Consulting Session: From Full-Time Teacher to Fitness...

The Email Marketing Show ·

2025/01/06

Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind.Meet Mel: The Teacher Who Never StopsMel Bridger is not just a high school

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26:08

2025 Email Marketing Trends Revealed: AI Secrets,...

The Email Marketing Show ·

2025/01/01

The link I mentioned today is: https://emailmarketingheroes.com/28Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year!The AI

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13:49

How Can I Use A/B Testing To Improve My Email...

The Email Marketing Show ·

2024/12/25

Do you want more people to open, click, and buy from your emails?This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing.Let’s do this!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most

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22:00

What’s The Most Effective Way To Nurture Leads...

The Email Marketing Show ·

2024/12/18

With the rise of new channels and platforms, from SMS to WhatsApp - email is still the highest performing revenue generator.But the important question: how do you take your subscribers and nurture them right through to becoming customers?That’s exactly what we’ll be talking about in this episode - let’s dive in!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy,

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42:19

Consulting Session: Growing a Community Business in B2B

The Email Marketing Show ·

2024/12/16

Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.

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14:21

How Do I Write Email Copy That Sells Without Being...

The Email Marketing Show ·

2024/12/11

Do you want to make more sales with your emails without coming across as pushy or salesy?It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales.Let’s do this!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and

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14:40

How To Get Back On The Email Wagon When You Fall Off...

The Email Marketing Show ·

2024/12/04

Falling off the email marketing wagon happens to the best of us.Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone)But the truth is, the best time to reconnect with your audience is today.In this episode, we’re diving into how to restart your email marketing without

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17:37

How Do You Get Your Customers To Buy And Buy Again?

The Email Marketing Show ·

2024/11/27

Ready to tackle one of the biggest challenges in the world of online business?With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers

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16:19

Where To Find The Best Customers Who Just Buy

The Email Marketing Show ·

2024/11/20

Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them - despite having a bunch of other subscribers who seem to buy everything you offer?What if we could focus more on the buyers and find out ways of adding more of those excited buyers to your email list, that’d be useful, right?Well, that’s exactly what we’re digging into in this week’s episode!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you

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20:39

How Can I Personalise My Emails To Increase Conversions?

The Email Marketing Show ·

2024/11/13

Email personalisation has come a long way from the days of simply adding your subscriber's first name at the start of a message.Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.Forget the basic, automated-sounding tactics. Today, we’ll explore how to make your emails feel genuinely tailored to your audience, so they stand out in a crowded inbox.Useful Episode ResourcesFREE list of the top 10 books to

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13:58

What Is The Ideal Frequency For Sending Marketing...

The Email Marketing Show ·

2024/11/06

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)Let’s dive in!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better

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21:24

If I Started Over with List Building - What Would I Do?

The Email Marketing Show ·

2024/10/30

In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies I’d use today.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and

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23:29

How to Evergreen The Sales of a Cohorted Program

The Email Marketing Show ·

2024/10/23

In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you!Joining us is the fabulous Fifi Mason for her final episode as co-host of the show as we come to the end of this season. Fifi’s got a cohort-based program she opens a few times a year, and she’s wondering how to keep sales flowing even when the doors aren’t technically open.Let’s

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321 results

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