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PODCAST

HALO Talks: Elevating Wellness

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

business

All Episodes

03:08

HALO Talks Fast Break-Fit Athletic Club's Founder &...

HALO Talks: Elevating Wellness ·

2025/05/29

On today's HALO Talks-Fast Break Pete Moore brings on Scott Lutwak from Fit Athletic Club in San Diego, CA. Watch their short Instagram reel first to get a sense of what Scott has built. (Link to YouTube video below.) Interview starts right after. Way back in episode #150 we also did a full HALO Talks with him: https://www.halotalks.com/scott-lutwak-founder-co-ceo-fit-athletic-club Scott’s vision has transformed a once-dilapidated pool into a next-level, all-in-one space for fitness, social

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01:54

HALO Academy 2 Minute Financial Drill: Sell Side...

HALO Talks: Elevating Wellness ·

2025/05/28

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about

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30:49

Episode #551: Spoonful Founder Bradley Gifford Talks...

HALO Talks: Elevating Wellness ·

2025/05/27

On this episode host Pete Moore sits down with Spoonful founder Bradley Gifford, an entrepreneur whose discusses his fairly non-traditional path from digital marketing to healthy food innovator. He opens up about how a childhood wake-up call around his health spurred a lifelong passion for wellness, ultimately leading him to shed over 70 pounds and dive headfirst into the world of nutritious food. Pete and Brad explore the realities of launching a consumer brand, the structural challenges of modern

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02:05

HALO Academy 2 Minute Financial Drill: Sales Project...

HALO Talks: Elevating Wellness ·

2025/05/26

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about

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06:09

HALO Talks Fast Break: EOS Fitness-The Journey to a...

HALO Talks: Elevating Wellness ·

2025/05/22

EōS Fitness is one of the bellwether brands in the HALO space, and for good reason! Listen now to today's HALO Talks Fast Break as Integrity Square Managing Partner & Founder, Pete Moore talks about the history of the brand, where it came from, what the name means, and how this all led up to a pending sale from BRS Capital Partners to TSG Consumer. 🎉 This is a huge testament to the power of a strong team, innovative business model, and a relentless drive for growth. 🏋️‍♂️✨ A few key takeaways:

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26:59

Episode #550: Lessons from AFAA to...

HALO Talks: Elevating Wellness ·

2025/05/20

Today, host Pete Moore sits down with Michael Pesta, a veteran in the HALO space whose career has bridged the fitness, entertainment, and tech industries. Michael shares his journey from his beginnings at AFAA—where he played a key role in pioneering fitness education and telemarketing globally—to an unexpected pivot into film and music production. Mike's story started in the mid-1980s, when, as a struggling actor, he agreed to help move boxes at an organization he hadn't heard of—never suspecting

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24:18

Episode #549: Growing an Industry Newsletter-Ed...

HALO Talks: Elevating Wellness ·

2025/05/13

For a number of years, Ed Hertzman found knee-deep in the middle of the supply chain/logistics world. At 26, he became frustrated by the confusion and lack of timely industry information available—where even a day’s delay in placing an order could mean higher costs—Ed recognized a gap: There was no "Wall Street Journal" for supply chain professionals! Driven by this, he started the Sourcing Journal to provide real-time news and insights for the supply chain and apparel industries. What started as a

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11:20

HALO Talks Fast Break-Julian Barnes HALO Talks Fast...

HALO Talks: Elevating Wellness ·

2025/05/08

🚀 Exciting Insights from the Boutique Fitness Studio 2025 Report! 🚀 On the latest HALO Talks Fast Break Julian Barnes peels back the curtain on (some) of their findings in report that took 9 months to put together—and the data reveals some eye-opening strategies for boutique fitness studio success. Here are 3 key takeaways every studio owner or industry investor should know: 🔑 Referrals Power Growth: 44% of new client leads in profitable studios come from referrals. Word-of-mouth remains the most

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32:02

Episode #548: Inside Solo Health Collective-Making...

HALO Talks: Elevating Wellness ·

2025/05/06

Welcome to HALO Talks! In this episode, host Pete Moore sits down with Tom Morrissey, founder of Solo Health Collective and a seasoned veteran in the health insurance world, to unpack the complex—and often misunderstood—landscape of healthcare for self-employed professionals. With a career spanning decades at Cigna and deep experience serving everyone from major corporations to solo entrepreneurs, Tom shares how he’s dedicated his life to helping small business owners and solopreneurs access

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02:48

HALO Talks Fast Break: A History Lesson On Crunch...

HALO Talks: Elevating Wellness ·

2025/05/01

A LOT has happened since Crunch's early days! Humble Beginnings & Early Growth: Crunch started in 1989 with Doug Levine, Roger Harvey (Crunch's first COO), and a powerhouse team, quickly making waves in the highly competitive NYC fitness scene. Big Deals & Bumpy Roads: Bally Total Fitness bought Crunch in 2001 for $90 million, but soon faced challenges. A few years later, Angelo Gordon (with Pete Moore himself on the deal side) acquired the company for half that price—$45 million. Growing Pains:

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02:05

HALO Academy 2 Minute Financial Drill: Sell Side Process

HALO Talks: Elevating Wellness ·

2025/04/30

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about

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26:54

Episode #547: Perspectives on...

HALO Talks: Elevating Wellness ·

2025/04/29

On this episode of HALO Talks, host Pete Moore sits down with Gabriel Cian, a serial entrepreneur from France with a passion for longevity and health innovation. Gabriel shares his journey from building and successfully exiting two tech startups to founding the 2060 Foundation, an organization dedicated to advancing longevity through investment and policy change. The conversation dives further into the intricacies of selling a company, the booming field of longevity science, and the crucial roles of

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01:58

HALO Academy 2 Minute Financial Drill: Mergers &...

HALO Talks: Elevating Wellness ·

2025/04/23

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about

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32:02

Episode #546: From Patents to Practice-Leonhardt's...

HALO Talks: Elevating Wellness ·

2025/04/22

On this episode, host Pete Moore dives into the cutting-edge world of regenerative medicine and longevity with guests Howard Leonhardt, founder of Leonhardt Ventures and Lionheart Health, and Scott Hoots, an expert in health and wellness franchising. Leonhardt is an innovative medical entrepreneur whose journey started in 1982 with the founding of Leonhardt Ventures, the parent of Lionheart Health and Lionheart Longevity and Wellness. Over the decades, Leonhardt has pioneered groundbreaking medical

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10:31

HALO Talks Fast Break: Justin Rumack of David Energy...

HALO Talks: Elevating Wellness ·

2025/04/17

1. Slamming Is a Serious Threat for Facilities Slamming is a deceptive practice where unauthorized third parties trick business staff into signing up for expensive electricity supply contracts, often by posing as utility representatives. This can result in facilities unknowingly paying much higher rates. 2. Financial Impact Can Be Huge Justin shares real-world examples where facilities ended up paying outrageous rates—like 30¢ per kWh (kilowatt hour) instead of the standard 10¢—sometimes adding up

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02:16

HALO Academy 2 Minute Financial Drill: KPI's

HALO Talks: Elevating Wellness ·

2025/04/16

Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you

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26:21

Episode #545: The Future of Fitness...

HALO Talks: Elevating Wellness ·

2025/04/15

In this episode, we explore the world of health coaching with Kathleen Ferguson, a seasoned HALO industry veteran dedicated to transforming lives through fitness and wellness. Pete and Kathleen chat about her new venture, Coach 360, which aims to revolutionize the career landscape for health and wellness coaches. She shares her career path from trainer to business owner, and how she's addressing the industry's pressing issue of high turnover rates by supporting coaches in building sustainable and

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01:18

HALO Talks Fast Break: Inventory Debt Financing

HALO Talks: Elevating Wellness ·

2025/04/10

Today's Thursday . . . and that means another HALO Talks-Fast Break! Integrity Square Founder and HALO Talks host Pete Moore, dives into the complexities of inventory debt financing in the e-commerce sector, especially as tariffs continue to shake up the financial landscape. Pete also explores the intricacies of high-interest loans for inventory, as financial institutions begin scrutinizing financial compliance more than ever. Buckle up for potentially challenging months ahead as we navigate this

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02:30

HALO Academy 2 Minute Financial Drill: Financial...

HALO Talks: Elevating Wellness ·

2025/04/09

Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you

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30:17

Episode #544: Mark Fisher-From Broadway to Building a...

HALO Talks: Elevating Wellness ·

2025/04/08

Mark Fisher's journey began as a self-proclaimed "skinny guy" in high school. Determined to improve his physique, he began working out, a passion that followed him into adulthood. Throughout his twenties, Mark carved out a career as a professional actor in New York City. Although he found moderate success on stage, it was the "fitness bug" that truly captured his heart, leading him to explore opportunities beyond acting and nurturing a deeper passion for the HALO sector. Mark also shares how his

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