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PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

business careers

All Episodes

28:58

The Power of Storytelling in an AI World

That Solo Life: The Solo PR Pro Podcast ·

2024/12/16

That Solo Life, Episode 279: The Power of Storytelling in an AI World In this Episode A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Randy Pauch gave this TED Talk and it still serves as a powerful example of the power of stories. In this episode of That Solo Life, we welcome back story strategist, Lisa Gerber of Big Leap Creative to talk about storytelling and why it matters more than ever. We kick off the

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39:55

Key Lessons from Tiny Businesses that Made Big Moves

That Solo Life: The Solo PR Pro Podcast ·

2024/12/09

That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big MovesIn this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalist and speaker specializing in entrepreneurship and careers. Elaine is the author of, The Million Dollar One-Person Business and Tiny Business, Big Money. The conversation kicked off with a discussion about the evolving landscape of work, particularly the significant role that

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18:07

That Solo Life Episode 277: Quick Things to Check Off...

That Solo Life: The Solo PR Pro Podcast ·

2024/12/02

That Solo Life, Episode 277: Quick Things to Check Off Before the Year EndsIn This Episode In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close. The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and

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16:45

Heart And Humanity: Delivering Authentic Messages In...

That Solo Life: The Solo PR Pro Podcast ·

2024/11/25

That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI AgeIn this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created using AI technology. The hosts note that the commercial has been

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14:46

Get Proactive with Acquiring New Clients

That Solo Life: The Solo PR Pro Podcast ·

2024/11/18

That Solo Life, Episode 275: Get Proactive with Acquiring New Clients In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts. Key points include: The importance of using your own channels (e.g. YouTube, social media) to share your expertise and build your audience, rather than just focusing on client work. Techniques to reclaim time and

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21:19

Five Things Solo PR Pros Should Do Before The New Year

That Solo Life: The Solo PR Pro Podcast ·

2024/11/11

That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New YearIn This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (and think about) before we close the books on this year. Karen and Michelle kick off the discussion by highlighting the

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16:15

Being a PR Pro in the Age of Mistrust

That Solo Life: The Solo PR Pro Podcast ·

2024/11/04

That Solo Life, Episode 273: Being a PR Pro in the Age of Mistrust In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions and how it impacts the practice and perception of the public relations industry. The co-hosts discuss how the lack of trust has allowed for the proliferation of false narratives, making the PR professional's job more difficult and vital than ever. They emphasize the

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23:01

Finding Balance: How Hobbies Enhance Professional...

That Solo Life: The Solo PR Pro Podcast ·

2024/10/28

That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonaldIn this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, Paula has successfully transitioned from an aspiring student filmmaker to a creative force in the public relations

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27:57

Why and How to Raise Your Solo PR Rates

That Solo Life: The Solo PR Pro Podcast ·

2024/10/21

That Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates In this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates. We kick off the discussion by acknowledging a common challenge faced by solos and small agencies—undercharging for their

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13:16

Why We Need Truth Over Politics in a Crisis

That Solo Life: The Solo PR Pro Podcast ·

2024/10/14

That Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis In this Episode Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane examine the real world impact of mis-, mal- and disinformation during a regional crisis. The hosts emphasize the need to avoid misinformation and politicization during such crises. They also emphasize the importance of having

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17:56

Cheesy Lessons In Crisis Management From A Viral Mishap

That Solo Life: The Solo PR Pro Podcast ·

2024/10/07

That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and how the business handled the situation by responding with a humorous TikTok video. The hosts highlight the important lessons for PR and marketing professionals, including the value of social media monitoring and responding

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15:59

Why Media Literacy is Crucial in an Age of Untruths

That Solo Life: The Solo PR Pro Podcast ·

2024/09/30

That Solo Life, Episode 268: Why Media Literacy is Crucial in an Age of UntruthsIn this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They emphasize the responsibility of PR pros to educate their clients and the

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13:35

Beyond the Pretty: Understanding the True Value of PR

That Solo Life: The Solo PR Pro Podcast ·

2024/09/23

That Solo Life, Episode 267: Beyond the Pretty: Understanding the True Value of PR In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the evolving landscape of public relations and marketing, particularly focusing on the value of strategic thinking in our professions. We kick off the conversation by reflecting on how the perception of PR has shifted over the years—from being seen as mere party planners to now being equated with the creation of

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16:21

Navigating the New Normal of AI

That Solo Life: The Solo PR Pro Podcast ·

2024/09/16

That Solo Life, Episode 266: Navigating the New Normal of AI In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial intelligence (AI) and the world of public relations (PR). The episode kicks off with a discussion about the recent controversy surrounding the NaNoWriMo project and its use of AI, sparking a broader conversation about the role of AI as a tool in the PR profession. Karen and

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16:15

How PR Pros Can Leverage that Back to School Energy

That Solo Life: The Solo PR Pro Podcast ·

2024/09/09

That Solo Life, Episode 265: How PR Pros Can Leverage that Back to School Energy In this Episode It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional development, and rejuvenation in order to stay sharp and serve clients effectively. The hosts highlight

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18:10

The Client Conversations You Need to Have Now

That Solo Life: The Solo PR Pro Podcast ·

2024/09/02

In this EpisodeIn this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and strategic planning for the upcoming year. The hosts discuss the necessity of conducting a health check with clients, focusing on both the health of the client's

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32:34

How To Transform PR With Trauma-Informed Practices...

That Solo Life: The Solo PR Pro Podcast ·

2024/08/26

That Solo Life, Episode 263: How To Transform PR With Trauma-Informed Practices with Kahshanna EvansIn this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management. Kahshanna shares her journey into

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15:34

Establishing and Proving the Value of Public Relations

That Solo Life: The Solo PR Pro Podcast ·

2024/08/19

That Solo Life Episode 262: Establishing and Proving the Value of Public RelationsIn this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR professionals must navigate the complexities of demonstrating the impact of their efforts in a landscape where marketing, advertising, and PR often get lumped together. The hosts discuss the importance of

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15:44

On the Edge of Ethics

That Solo Life: The Solo PR Pro Podcast ·

2024/08/12

That Solo Life Episode 261: On the Edge of Ethics In this Episode Has being edgy home too far? In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information. The hosts discuss the fine line between grabbing attention and misleading the audience, especially in today's media landscape where clickbait headlines are prevalent. Karen and Michelle discuss

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17:19

How To Break In or Out of Being a Solo PR Pro

That Solo Life: The Solo PR Pro Podcast ·

2024/08/05

That Solo Life Episode 260: How To Break In or Out of Being a Solo PR ProIn this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house job? In today’s episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss diving in or out of being a Solo P Pro. Life is not stagnant and that applies to your PR career. We all navigate different seasons of life and our career aspirations and capacity may

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181 results

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