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PODCAST

Frictionless Marketing

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt."s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication

business marketing

All Episodes

33:21

DICK’S Sporting Goods CCO Peter Land

Frictionless Marketing ·

2022/04/08

Peter Land has been with DICK’S Sporting Goods since mid-2020, where he currently serves as their Chief Communications and Sustainability Officer. He is also an adjunct professor at the New York University Stern School of Business, a position he has held since 1998.Prior to joining the team at DICK’S, Peter specialized in corporate reputation and consumer marketing as a partner in New York strategic communications agency Finsbury Glover Hering. Before that, he was senior veep of corporate

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30:56

Goodyear CCO, Laura Duda on Purpose, Unexpected...

Frictionless Marketing ·

2022/03/24

Laura Duda is senior vice president and chief communications officer at The Goodyear Tire & Rubber Company, where she leads all internal and external communications globally for Goodyear, including public and media relations, employee communications, corporate reputation management, philanthropy, and community relations, as well as Goodyear’s fleet of world-famous airships.In this conversation with Lippe Taylor CEO Paul Dyer, Laura gets into how Goodyear remains an iconic brand amid all the

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31:14

Wendy’s Chief Corporate Affairs & Sustainability...

Frictionless Marketing ·

2022/03/03

Liliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company’s reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars, and Dean Foods.Wendy’s is one of the most notoriously funny brands on social media and also one of the boldest. It is an example of a brand that

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36:03

UNITED CCO, Josh Earnest on Lessons Learned as...

Frictionless Marketing ·

2022/02/10

Josh Earnest is the Senior Vice President and Chief Communications Officer for United Airlines, a position he’s held since 2018. In the past, Josh served as the 29th White House press secretary under President Barack Obama, an experience which was extremely formidable for his approach to communications. He also serves on the Board of Advisors of Let America Vote, an organization founded by former Missouri Secretary of State Jason Kander that aims to end voter suppression. In this discussion with

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32:44

PFIZER’s Sally Susman on Adaptability and Taking the...

Frictionless Marketing ·

2022/01/20

“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this realm.”Sally Susman is the EVP & Chief Corporate Affairs Officer at Pfizer, U.S., where she leads engagement with all of Pfizer’s external stakeholders overseeing Communications, Corporate Responsibility, Global Policy, Government Relations,

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34:22

Trust is Core Competency with SC JOHNSON CCO Alan...

Frictionless Marketing ·

2021/10/14

After a 30-year agency career that included notable stints with Edelman and WE Communications, Alan VanderMolen was named Chief Communications Officer at CPG giant SC Johnson last year. Alan oversees both internal and external communications at SC Johnson, reporting to CEO Fisk Johnson.In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Alan delves into the importance of trust, keys to revolutionizing sustainability practice, the importance of internal comms, advice for aspiring

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32:54

Mondelēz CCO, Russ Dyer on Oreo’s Real-Time Content...

Frictionless Marketing ·

2021/07/22

Russell Dyer is the VP & Chief of Communications and Government Affairs at Mondelēz International. At Mondelēz, Russ is responsible for overseeing all external and internal communications as well as government affairs for Mondelēz International, a Fortune 150 and the global leader in snacking. Russ joined Mondelēz in 2015 as Vice President, Global Communications. In that role, he was responsible for all strategic communications plans, overseeing the worldwide external and internal communication

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32:30

Galderma VP & GM, June Risser

Frictionless Marketing ·

2021/07/15

“COVID-19 has impacted so many people around the world, and people really are the heart of my leadership and have been the number one priority through the pandemic. It is important to have great brands and great products and great pipeline, but people make the business.”June Lee Risser is Vice President and General Manager for the U.S. Galderma Consumer Care business. A strategic business leader with a passion for building great brands, June is responsible for leading the U.S. commercial

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34:54

LEVI’S Global Brand President, Jen Sey

Frictionless Marketing ·

2021/05/07

Jen Sey is the global brand president at Levi Strauss & Co., where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams. In 2013, Jen became the global chief marketing officer for the Levi’s brand and, in 2018, was appointed senior vice president and chief marketing officer, overseeing marketing for the company’s

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37:12

GODIVA CMO, John Galloway on Bringing Sweetness to 2020

Frictionless Marketing ·

2021/04/29

John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock.John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to roll out the lifestyle brand startup. Before that, he was with Hard Rock for eight years, handling advertising, public relations, loyalty, and social media

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29:34

Origin Stories: Jordan Silbert & Q Mixers

Frictionless Marketing ·

2021/04/08

Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product. Today the Brooklyn-based company has 11 products and is distributed by all major

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25:24

BAYER US VP of Corporate Affairs, Ray Kerins, on...

Frictionless Marketing ·

2021/03/18

“Let's all work together to find a solution, as opposed to figuring out what this person did wrong, or that person did wrong. There's no time for that anymore. People are dying, and we have to find the solutions.”Ray Kerins is senior vice president of corporate affairs for Bayer US.Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and life sciences industry. Before joining Bayer in 2013, Ray was with Pfizer, serving as chief global spokesperson and

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38:27

Mentor by J&J President Diane Gomez Thinnes

Frictionless Marketing ·

2021/02/26

Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of president in 2019.Before Mentor, Diane was a marketing executive for medical device makers Ethicon and Cordis. She began her career as an engineer in the oil

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30:37

Best Buy CCO, Matt Furman on Storytelling Over Data &...

Frictionless Marketing ·

2021/02/04

“If you speak to 100 people, a third of them didn't listen, a third of them forgot what you said, and the other third didn't believe you. And so you’ve got to speak, and you’ve got to speak again, and you’ve got to speak again.”Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and external--as well as government affairs, CSR, and community relations. In addition, Matt manages event

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33:24

VISA CCO, Paul Cohen, on Experiential Communications...

Frictionless Marketing ·

2021/01/26

“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.”Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overseeing communications about its separation from eBay. Before that, he’d been with Visa for more than a

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34:31

BENTLEY MOTORS CCO & CMO, Jeffrey Kuhlman, on DEI and...

Frictionless Marketing ·

2021/01/14

Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director.Jeff is an auto industry comms veteran, having worked for several automobile brands during his career. In addition to Bentley, which he joined in 2015, he’s filled

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36:01

CARNIVAL CRUISE LINE CCO, Chris Chiames, on...

Frictionless Marketing ·

2020/12/17

“The communicators have to ask the tough questions, but we also have to bring people together, and we have to understand their needs.”Chris Chiames is the Chief Communications Officer of Carnival Cruises.As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications. Before joining Carnival in 2018, he worked as a senior communications executive mostly

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37:46

Luminaries Circle: LEVI’s CCO, Kelly McGinnis &...

Frictionless Marketing ·

2020/12/10

The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah.In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — especially women — are missing key opportunities for networking, we hope this series can help fill a void.This week’s conversation is with Levi’s CCO,

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28:04

KAO President Karen Frank on Launching Brands During...

Frictionless Marketing ·

2020/11/05

“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel.Paul Dyer, CEO at Lippe Taylor and Shop PR, spoke with Karen about what she’s learned throughout her career in consumer

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34:22

Serving Up Your Brand’s Recipe for Lasting Change...

Frictionless Marketing ·

2020/10/29

"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., the parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill. Jerilan leads the company’s global reputation-building and oversees global communications, crisis management,

en

74 results

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