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PODCAST

Quilting on the Side

Andi Stanfield and Tori McElwain

Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.Whether you"re into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you"ll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a

business entrepreneurship

All Episodes

25:59

Growing your Business with Instagram

Quilting on the Side ·

2024/09/17

Send us a textIn this episode, Andi and Tori discuss strategies for gaining traction on Instagram. They emphasize the importance of consistency in posting, but also note that consistency doesn't necessarily mean posting every day. They also discuss the various features of Instagram, such as posts, carousels, reels, and stories, and how to effectively use them to showcase your work and engage with your audience. They highlight the three motivations for Instagram posts: attracting new people, n...

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44:07

Talking to Quilters

Quilting on the Side ·

2024/09/10

Send us a textIn this episode, Andi and Tori turn the tables and interview fellow quilting podcaster, Paula Chamberlain, hostess of A Quilter's Life. We learn how Paula got started and what motivates her to gather the stories of everyday quilters.Key takeways from this episode are the curiosity and genuine interest in her subjects that Paula brings to her podcast. The desire for connection is a basic human need and we can all fill that need within our own audiences. Another highlight is the f...

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41:58

Top 5 Ways to Build an Email List

Quilting on the Side ·

2024/09/03

Send us a textIn this episode, Andi and Tori dive into the crucial role of email marketing in business growth, offering five key strategies to enhance your email list: utilizing lead magnets, hosting events, offering exclusive content to subscribers, strategic product launching, and fostering industry collaborations. They underline the importance of delivering high-quality content and fostering innovation in your marketing efforts. Plus, Andi and Tori discuss the advantages of partnering with...

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53:25

Get Curious: Our Chat With a Quilting Life Coach

Quilting on the Side ·

2024/08/27

Send us a Text Message.In the most recent episode of the “Quilting on the Side” podcast, our hosts Andi and Tori sit down with Dara Thomason for an engaging interview. Dara shares her journey from professional quilter to weight loss and life coach, emphasizing the importance of creativity, mental tools, and self-care. She discusses her coaching business, balancing marketing, and overcoming objections in the weight loss industry. Dara Tomasson shares her journey of transformation and empowerme...

en-us

33:18

Entrepreneur Mindset: Keep Your Head in the Game!

Quilting on the Side ·

2024/08/20

Send us a Text Message.In this episode of "Quilting on the Side," hosts Andi and Tori share key strategies for developing a successful entrepreneurial mindset, essential for anyone in the quilting business or looking to make an impact in their field. They highlight the importance of risk-taking, innovation, and navigating through uncertainty as fundamental aspects of building a resilient entrepreneurial spirit. The discussion emphasizes the need for proactive steps, leadership, and the contin...

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12:14

Favorite Notions from Season 2

Quilting on the Side ·

2024/07/02

Send us a Text Message.We get curious about the tools that other quilter use, so we ask every guest about their favorite notions! The answers give us great ideas for useful items to incorporate into our own creative process Enjoy this recap of our Season 2 guests and their favorite notions.Support this podcast by shopping with our affiliate link to Fat Quarter Shop.https://shareasale.com/r.cfm?b=929603&u=2757933&m=68500&urllink=&afftrack=Find links to all products athttp...

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27:07

Favorites from Season 2

Quilting on the Side ·

2024/05/21

Send us a Text Message.In this final episode of Season 2 of Quilting on the Side, out hosts Tori and Andi share a quick recap of all their guests from this season. This season has covered a wide range of topics, including planning and reflection, personal and business milestones, different business models, teaching and learning, and launching products. Every guest has shared their experiences and insights, providing valuable lessons for quilting side hustlers and entrepreneurs. Andi and Tori,...

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46:12

Quick MeetUps - Rapid Fire interviews from H&H

Quilting on the Side ·

2024/05/14

Send us a Text Message.In this episode of Quilting on the Side, host Tori takes the podcast on the road with her to H&H Americas! She spends time doing rapid fire questions with seven amazing special guests and gets some surprising answers from each one.Interview questionsWhat color do you struggle with including in your quilts?Yardage or Precuts?Favorite Notion?Who is inspiring you right now?What's the most rewarding part of your business?How many quilts are in the room with you right no...

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35:07

Show up with purpose - networking at a trade show

Quilting on the Side ·

2024/05/07

Send us a Text Message.In this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her experiences at the trade show. TakeawaysPlanning ahead is cru...

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59:18

Variety is the spice of life - our chat with Ashli...

Quilting on the Side ·

2024/04/30

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48:30

Look for the Lessons - A Tale of Two Launches

Quilting on the Side ·

2024/04/23

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40:38

Stitching a business - our chat with Darla Hall

Quilting on the Side ·

2024/04/16

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38:32

Tracking KPIs for business growth

Quilting on the Side ·

2024/04/09

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61:27

Teachers Gotta Teach - our chat with Lyric Kinard

Quilting on the Side ·

2024/04/02

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44:09

Teamwork! The Power of Collaborations

Quilting on the Side ·

2024/03/26

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63:32

Quilting on Video - our chat with Kris O'Neill

Quilting on the Side ·

2024/03/19

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38:47

Where to Sell Online

Quilting on the Side ·

2024/03/12

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56:48

Make it Easy - our chat with Becky Campbell

Quilting on the Side ·

2024/03/05

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51:08

The Ups & Downs of Product Launches

Quilting on the Side ·

2024/02/27

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58:08

Quilts and Travel - our chat with Sherri Noel

Quilting on the Side ·

2024/02/20

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