STYLE AS IDENTITY

Where mainstream fashion has historically thrived off of perpetuating gender constructs, emerging brands like HOMOCO, Argent, Lilith NYC and Stuzo are setting new standards, building towards a future where fashion serves our identity rather than forcing us to fit theirs. In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 1 - 4) with the brands setting these new standards. We ask ourselves, what new

Stoney Michelli Love, creator of Stuzo Clothing shares what it’s like to build one of the first gender-free brands. Learn with us as we hear how Stuzo did the work to help pave the way and normalize what it looks like to serve our gender spectrum through apparel.IG: @themajoritygroupText “stuzo” to (833) 495-4773 for a visual guide See omnystudio.com/listener for privacy information.

Sarah Sukumaran shares her journey to founding Lilith NYC, a Queens-based sneaker brand, with women, femmes, and underrepresented people in mind. An avid sneakerhead since birth, Sarah experienced firsthand shopping for styles and silhouettes that were not designed for her. Learn with us as we hear how Lilith NYC creates footwear that gives our feet the respect and aesthetic they deserve.IG: @themajoritygroupText “lilith” to (833) 495-4773 for a visual guideSee omnystudio.com/listener for privacy

Women are judged based on appearance, and it impacts their bottom line 20-40%. This HBR stat prompted Sali Christeson to found women’s workwear brand Argent and dedicate her days to supporting all women and nonbinary people with the workwear and tools that generate the equity we deserve in the workplace. Listen to Sali talk about her journey launching Argent and her approach to achieving collective change. IG: @themajoritygroupText “argent” to (833) 495-4773 for a visual guideSee

Daniel DuGoff shares how the history of queer travel in the US influenced the making of HOMOCO, a brand that embodies summer joy. Discover the core brand tenets that anchor decision making and result in versatile tops & power bottoms that enable queers & their friends to show up & show out. IG: @themajoritygroup Text “homoco” to (833) 495-4773 for a visual guideSee omnystudio.com/listener for privacy information.