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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

30:53

Unlocking Elite-Level Communications with Anne Green

PR 360 ·

2025/01/29

Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators. Key Takeaways:- Media training 101- How COVID drove the need for media training- The mystery of

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30:03

Authenticity in Leadership with April White of Trust...

PR 360 ·

2025/01/22

April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and

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26:52

Navigating a New Age of Scams with Chris Drake of...

PR 360 ·

2025/01/15

Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.Key Takeaways:- Scammers are increasingly using text messages instead of robocalls- Understanding the new wave of scam tactics- How scams are affecting businessesEpisode

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26:55

Everyone Needs a Personal Brand with Paige Arnof-Fenn

PR 360 ·

2025/01/08

Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.Key Takeaways:- The benefits of tai chi- Why everyone needs a personal brand- Finding your brand's

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23:37

2024: The Year in Thought Leadership

PR 360 ·

2024/12/18

Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought

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22:30

How to Sell Your Agency with Punctuation's Jonathan...

PR 360 ·

2024/12/11

Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer. Key Takeaways:- Common mistakes in creative firms- When to sell an agency- How to evaluate your agencyEpisode Timeline:1:15 The perils of

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28:32

Living the Wahoo's Way with Wing Lam

PR 360 ·

2024/12/04

Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends.Key Takeaways:- The latest from the Cali

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25:15

Merging Misfit Ideas and Creators to Amplify Brands...

PR 360 ·

2024/11/27

Lizzy Bilsano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative

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24:37

Wellness in the Workplace with Kelly Lam

PR 360 ·

2024/11/20

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.Key Takeaways:- Kelly’s transition from construction to wellness - The benefits of mindfulness in the workplace- The power of gratitudeEpisode Timeline:1:45Kelly's wellness journey4:00How a silent auction changed

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23:51

Communications with 'Sauce' and The State of DEI with...

PR 360 ·

2024/11/13

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key

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24:29

Creating the World’s Largest Podcast Database with...

PR 360 ·

2024/11/06

Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions.Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams. Key Takeaways:- Creating the world’s most advanced podcast search engine- Innovative ways organizations can use Pod Engine’s database- How Joe caught Richard

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28:03

From Journalism to Digital Humans with Andrew Ellison

PR 360 ·

2024/10/30

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30 Why Andrew left his career as a news

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35:10

'It's About Relationships': 50-Plus Years in PR with...

PR 360 ·

2024/10/23

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San

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22:58

PR for a Changing World TaleSplash's Amy Jackson

PR 360 ·

2024/10/16

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key

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39:00

Getting to Mars and the Advent of Bluetooth with Tech...

PR 360 ·

2024/10/09

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's

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26:43

How to Talk About Luxury in 2024 with Jacqueline Long

PR 360 ·

2024/10/02

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about

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31:12

'Be a Human Being': Liz Brooks on Making Great...

PR 360 ·

2024/09/25

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast

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29:04

The Gig Economy is the Future with Bob Bilbruck

PR 360 ·

2024/09/18

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of

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23:09

E-commerce PR in a Time of Rapid Innovation with Dana...

PR 360 ·

2024/09/11

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great

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23:53

Crisis Disaster Preparedness and Logistics PR with...

PR 360 ·

2024/09/04

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the

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