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PODCAST

Pay Less for Traffic

Stephanie Royer, Traffic Tips for TPT Sellers

Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how to

business marketing

All Episodes

10:50

32. Let's Pay Less: Do I Need to Pay for Keyword...

Pay Less for Traffic ·

2025/01/25

It can be hard to come up with topics for fresh blog posts! Paid keyword research tools are often used by bloggers to find ideas for posts. But are they worth the price tag? Episode Highlights:Why (and How) People Pay for KeywordsPros and Cons of Paying for Keyword OpportunitiesWhat About the Cheap and Free Tools?Resources Mentioned:Episode 11 - Let’s Pay Less: Do I Need AI to Keep Up?Episode 31 - Banking Content Ideas for the Whole YearBring Your Own Traffic Course -

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12:30

31. Banking Content Ideas for the Whole Year

Pay Less for Traffic ·

2025/01/18

What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it!Episode Highlights:It’s More Than Just Saving TimeWhere to Find Blog Post TopicsTopics Are Just the BeginningResources Mentioned:Episode 29 - Making Time for Your Traffic Goals in 2025FREE GUIDE: 37 Places to Find Blog Post Ideas - https://stephanieroyer.podia.com/blog-post-ideasBring

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30:03

30. Pivoting to New Products with Lisa Markle

Pay Less for Traffic ·

2025/01/11

Businesses ebb and flow over time and Lisa has found a way to use the data from her website traffic to inform her most profitable path forward. If your mind is filled with shiny ideas but you're not sure the best way to choose the right next step, I think you'll love this conversation with Lisa about her organic traffic journey.Resources mentioned:Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-trafficConnect with today's

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13:46

29. Making Time for Your Traffic Goals in 2025

Pay Less for Traffic ·

2025/01/04

It’s a new year, which means new traffic goals! Let’s chat about how you can make time to work on your goals so you can make the most of your traffic-building efforts this year.Episode Highlights:Have a PlanHave a TimerHave a ScheduleResources Mentioned:Free BYOT Lesson: https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/2072758-module-2-understanding-seo-keyword-research/7217699-2-4-consistent-content-creating-a-content-bankJanice Cook’s DIY Asana Course:

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11:52

28. Let’s Pay Less: Do I Need to Pay for a Blogging...

Pay Less for Traffic ·

2024/12/28

In the days where you can find an online course to learn pretty much anything, there can be a lot of temptation to open your wallet and buy a course that will solve your blogging woes. But is that the right move for your business right now? Let’s chat about it!Episode Highlights:Will this course help me reach my current goal?Do I have the time to take and implement a course?Is a knowledge gap preventing me from moving forward?Resources

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12:50

27. Let’s Celebrate Your Traffic!

Pay Less for Traffic ·

2024/12/21

On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating.Episode Highlights:Celebrating blog contentWhere to find Pinterest winsLook for Google wins, tooResources Mentioned:https://instagram.com/stephanieroyersolutionsIf you enjoyed this episode, please leave a

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10:51

26. Investing in Your Traffic Goals

Pay Less for Traffic ·

2024/12/14

We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025.Episode Highlights:Where is my money already going?What do I need to move forward?Do I need it right now?Resources Mentioned:Episode 15 - Do I Need Help with Blogging?Episode 25 - What’s On Your Traffic Wishlist?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help

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14:34

25. What’s On Your Traffic Wishlist?

Pay Less for Traffic ·

2024/12/07

‘Tis the season for wishlists and goal setting. No matter the length of your traffic wishlist, there’s one thing that you should keep in mind for 2025. Let’s chat about it!Episode Highlights:What's on your traffic wishlist?The ticket to more traffic in 2025Let's make that wish come trueResources Mentioned:Episode 18: What’s the Deal with “Fresh Pins”?Blog Post Idea Guide: https://stephanieroyer.podia.com/blog-post-ideasTuesday Traffic Tip: https://stephanieroyersolutions.com/tuesday-traffic-tipIf

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16:28

24. Do I Need to Pay for a Professionally Designed...

Pay Less for Traffic ·

2024/11/30

As a teacher business owner, you know how important it is to use strong visuals in your branding . It only makes sense that you want to put your best foot forward with a professionally designed website. But is that the best use of your marketing dollars right NOW? Let’s chat about it.Episode Highlights:Why People Choose Professional Website DesignsThe Drawbacks of Hiring OutQuestions to Ask Yourself Before Hiring OutIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help

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11:57

23. How to Blog with Authority

Pay Less for Traffic ·

2024/11/23

If you want your blog to rank on Google, establishing your authority is one of the most important things you can do. But don’t let imposter syndrome set up shop…I’m going to give you some tips to help you blog with authority.Episode Highlights:Focus on Depth vs. BreadthDon’t Hide Behind AnonymityBuild a Brand, Not a BlogIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into

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13:49

22. Are Content Pillars Necessary?

Pay Less for Traffic ·

2024/11/16

The phrase “content pillar” seems to be a bit of a buzzword these days. What does it even mean? Is it something you need for your blog? Let’s chat about it.Episode Highlights:What are Content Pillars and Why Do They Matter?Setting Up Content Pillars on a WebsiteBlogging with Content PillarsResources Mentioned:For more support on this topic, check out Module 1.3 in my signature course, Bring Your Own TrafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many

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11:33

21. Structuring URLs for SEO Success

Pay Less for Traffic ·

2024/11/09

As you set up your blog, you’ve probably discovered that there are decisions to make every step of the way. Some of these decisions, like the way you format your permalinks, can impact the performance of your website. Let’s chat about the best option for structuring the URLs on your blog.Episode Highlights:What is URL Structure?Which Option is Best?Do I Need to Change My URL Structure?Resources Mentioned:https://www.wpexplorer.com/change-permalinks-wordpress/If you enjoyed this episode, please leave

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12:10

20. What's So Special About Wordpress?

Pay Less for Traffic ·

2024/11/02

When it comes to creating a blog for your business, the platform you choose is a pretty big decision. Let’s talk about why everyone seems to be using Wordpress and why you might want to do the same.Episode Highlights:What is Wordpress and Why Do I Need It?What’s So Special About Wordpress?Should I Switch to Wordpress?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my

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19:36

19. Let's Pay Less for Images: Where to Spend and...

Pay Less for Traffic ·

2024/10/26

As a teacher business owner, you know how important it is to have quality images to use in your marketing. With so many options for how to get these images, it can be difficult to know where to spend and where to save. Let’s talk about how you can make the most of your time AND money.Episode Highlights:Stock Photos, Branding, and Mock-Ups…Oh, My!The Image PyramidGive and TakeIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as

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13:51

18. What’s the Deal with “Fresh Pins”?

Pay Less for Traffic ·

2024/10/19

If you’ve spent time in the Pinterest marketing space over the past couple of years, chances are you’ve heard about the value of creating “fresh pins.” But what does that even mean? Let’s chat about it.Resources Mentioned:Check out episodes 16 and 17 to dive deeper into what's working on Pinterest today.If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my signature

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20:31

17. Pinterest: Then and Now

Pay Less for Traffic ·

2024/10/12

There are so many quotes out there about not looking backward and to just keep moving forward. However, if you want to create a Pinterest strategy for your business, it’s important to take a quick look at the history of this platform. Let’s chat about it.Episode Highlights:The Early Days of PinterestThe Glory Days of PinterestThe Stock Market Days of PinterestIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for

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16:33

16. Let’s Bust Some Pinterest Myths

Pay Less for Traffic ·

2024/10/05

When you start looking for Pinterest advice, you’ll quickly find that there is no shortage of opinions. However, many things that you might hear about marketing on Pinterest aren’t actually rooted in truth. Let’s sift through the myths so you can create a pinning strategy that’s based on facts.Episode Highlights:MYTH #1 - Pinterest is Social MediaMYTH #2 - Newcomers are DoomedMYTH #3 - More is BetterIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher

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17:27

15. Let’s Pay Less: Do I Need Help with Blogging?

Pay Less for Traffic ·

2024/09/28

Have you ever been in the middle of writing a blog post and thought: “Life would be so much easier if I could hire someone else to do this.”? After all, a lot of TPT sellers hire people to help with blogging. Let’s chat about whether or not this is something you need to pay for. Episode Highlights:What People Get When They Outsource BloggingPros and Cons of Hiring Blogging HelpHiring Help Might Not Solve the ProblemResources Mentioned:Episode 14: Taking Your Blog Post Over the Finish

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11:21

14. Taking Your Blog Post Over the Finish Line

Pay Less for Traffic ·

2024/09/21

By the time you get a fresh blog post published, you might feel like you’ve just run a marathon. But you’re not over the finish line quite yet. There’s one more essential step to your blogging workflow that you can’t forget.Episode Highlights:The Importance of Marketing a New Blog PostWhy Pinning is EssentialHow to Avoid Posting and GhostingResources Mentioned:Episode 13: Does It Matter When You Publish a Blog Post?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help

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11:43

13. Does It Matter When You Publish a Blog Post?

Pay Less for Traffic ·

2024/09/14

You’ve just finished writing an awesome blog post and you’re ready to hit the publish button. Or ARE you? What’s the next move here? Should you publish your post now or schedule it to go live at some optimal time? Let’s talk about it.Episode Highlights:Does It Matter to Website Visitors?Does It Matter to Google?Does It Matter to Pinterest?Resources Mentioned:Episode 2: Is Blogging Dead?https://instagram.com/stephanieroyersolutionsIf you enjoyed this episode, please leave a review on Apple Podcasts

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